**

8x8 (EGHT) Revolutionizes Security with AI-Powered Verif8: Multi-Factor Authentication Meets Next-Gen Security

The cybersecurity landscape is constantly evolving, with sophisticated threats demanding equally sophisticated defenses. 8x8, Inc. (EGHT), a leading provider of integrated cloud communications, contact center, and AI-powered solutions, has answered this call with the introduction of Verif8, a groundbreaking AI-powered authentication service designed to significantly enhance security and streamline user experience. This innovative solution leverages cutting-edge artificial intelligence to deliver a robust multi-factor authentication (MFA) system, addressing the growing need for advanced security measures in today's digital world. This move positions 8x8 as a key player in the rapidly expanding market for AI-driven security solutions and could significantly impact investor sentiment regarding EGHT stock.

Verif8: A New Era in Multi-Factor Authentication

Traditional MFA methods, while helpful, often present usability challenges. Users frequently encounter friction with cumbersome processes, leading to compromised security due to workarounds or user fatigue. Verif8 aims to solve this problem by combining the robust security of multi-factor authentication with a seamless, user-friendly experience. This approach is crucial, especially in a remote work environment where access control and security protocols are paramount.

Key Features of Verif8:

• AI-Powered Risk Assessment: Verif8 utilizes advanced AI algorithms to analyze user behavior and contextual data in real-time. This allows the system to identify potential threats and dynamically adjust authentication requirements, providing an adaptive security layer. This risk-based authentication is a significant leap forward in proactive security.
• Frictionless User Experience: The system is designed for ease of use, minimizing disruptions for legitimate users. This contrasts sharply with traditional MFA methods that can often be slow and cumbersome.
• Seamless Integration: Verif8 seamlessly integrates with existing 8x8 platforms, simplifying deployment and reducing the complexity of managing multiple security systems. This integration streamlines the overall security infrastructure.
• Enhanced Security Posture: By combining multiple authentication factors, including behavioral biometrics and contextual data, Verif8 offers a significantly enhanced security posture against phishing attacks, credential stuffing, and other sophisticated cyber threats.
• Scalability and Flexibility: The platform is designed to scale with the needs of businesses of all sizes, providing a flexible and cost-effective solution for organizations of any scope.

Addressing the Growing Demand for Advanced Authentication

The demand for robust authentication solutions is soaring. Cybersecurity breaches continue to make headlines, highlighting the vulnerability of organizations relying on outdated or insufficient security protocols. The rising adoption of cloud-based services and the increasing prevalence of remote work only exacerbate this vulnerability. Verif8 directly addresses this growing concern by offering a future-proof solution capable of adapting to evolving threat landscapes.

Verif8's Impact on the Cybersecurity Market:

• Strengthened Security: Verif8 provides a significant boost to organizations' overall security posture, reducing their vulnerability to a wide range of cyberattacks. This includes protection against sophisticated attacks that bypass traditional MFA systems.
• Improved Operational Efficiency: The seamless integration and user-friendly design of Verif8 improve operational efficiency by minimizing disruptions and streamlining the authentication process.
• Competitive Advantage: By adopting Verif8, organizations gain a competitive advantage by demonstrating their commitment to robust security practices, building trust with customers and partners.

8x8's Strategic Vision and the Future of Verif8

The launch of Verif8 highlights 8x8's commitment to innovation and its strategic vision for the future of secure communication. The company is clearly positioning itself as a leader in the convergence of AI and cybersecurity, a trend that is expected to dominate the tech landscape in the coming years.

Future Developments and Integrations:

• Expanded Platform Integrations: Future development plans likely include integration with other popular platforms and applications to further expand Verif8's reach and usability.
• Enhanced AI Capabilities: 8x8 is likely to continue investing in AI research and development to further enhance the accuracy and effectiveness of Verif8's risk assessment capabilities.
• Advanced Threat Detection: Future versions of Verif8 may incorporate even more advanced threat detection mechanisms, proactively identifying and mitigating emerging cyber threats.

The introduction of Verif8 is a significant milestone for 8x8 and the wider cybersecurity industry. It represents a pivotal shift towards more intelligent, adaptive, and user-friendly authentication systems. By seamlessly blending cutting-edge AI with robust security protocols, Verif8 sets a new standard for multi-factor authentication, addressing the pressing need for stronger, more efficient security measures in today's digital world. The long-term impact of this innovative solution on 8x8's market position and its contribution to improving global cybersecurity remain to be seen, but the early signs are certainly promising. Investors will be closely watching the market adoption of Verif8 and its impact on EGHT's financial performance. The integration of AI in MFA is a key trend to watch for businesses looking to improve their security posture.