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Consumer Discretionary
The Indian automotive market is witnessing a seismic shift in consumer preferences. While Advanced Driver Assistance Systems (ADAS) have been a buzzword in recent years, a deeper dive into the market reveals that Indian car buyers are looking for a different set of features that align more closely with their practical needs and lifestyle aspirations. In this article, we explore the top 5 features that are becoming non-negotiable for Indian car buyers in 2023.
In a country where fuel prices can fluctuate dramatically, fuel efficiency remains the king of features for Indian car buyers. A car that sips less fuel not only saves money but also aligns with the growing environmental consciousness among consumers.
Manufacturers are responding with technologies like hybrid engines, turbocharged petrol engines, and advanced diesel engines. Models like the Maruti Suzuki Ciaz and the Hyundai Grand i10 Nios are leading examples of vehicles prioritizing fuel efficiency.
As smartphones become an extension of our lives, the demand for connectivity in cars has surged. Indian car buyers now expect seamless integration of their mobile devices with their vehicles.
Brands like Tata Motors with their Harrier and Safari models, and Mahindra with the XUV700, are setting benchmarks in infotainment and connectivity.
With the average family size in India being larger than in many other countries, space inside a car is a critical factor. Indian buyers are willing to pay a premium for vehicles that offer ample legroom, headroom, and boot space.
A survey revealed that 65% of Indian car buyers would choose a model with more interior space over one with advanced safety features like ADAS.
Indian car buyers are increasingly aspiring for luxury features, but they want these at prices that fit their budgets. This has led to a surge in demand for affordable luxury cars.
Manufacturers are keen to tap into this trend, with brands like MG Motor and Kia introducing models that offer a blend of luxury and affordability.
While features and specifications are crucial, the quality of after-sales service can make or break a brand's reputation in India. Car buyers are looking for brands that offer reliable, affordable, and widespread service networks.
Maruti Suzuki and Hyundai have traditionally been strong in this area, with extensive service networks and customer-centric policies.
As we look to the future, it's clear that Indian car buyers are moving beyond the allure of ADAS and focusing on features that offer practical benefits and align with their lifestyle and budget. Fuel efficiency, connectivity, spacious interiors, affordable luxury, and robust after-sales service are the new pillars of car buying decisions in India. Manufacturers who can adapt to these changing preferences will undoubtedly lead the market in the coming years.
Indian car buyers prioritize fuel efficiency, connectivity and infotainment, spacious interiors, affordable luxury, and robust after-sales service.
While ADAS is a valuable feature, it ranks lower in priority compared to the top 5 features mentioned above.
Brands like Maruti Suzuki, Hyundai, Tata Motors, Mahindra, Kia, and Toyota are leading in offering these sought-after features.
After-sales service is crucial in India, with buyers valuing quick, affordable, and widespread service networks.
By understanding and catering to these evolving preferences, the Indian automotive industry can continue to thrive and meet the needs of its discerning customers.
