Key Insights
The European aviation market, valued at €67.81 billion in 2025, is projected to experience steady growth, with a Compound Annual Growth Rate (CAGR) of 2.98% from 2025 to 2033. This growth is driven by several factors. Firstly, the increasing demand for air travel within Europe, fueled by rising disposable incomes and tourism, is a significant contributor. Secondly, the modernization of existing fleets and the adoption of fuel-efficient technologies are creating opportunities for growth within the commercial aviation segment. Furthermore, the burgeoning military and general aviation sectors, particularly in countries like Germany, France, and the UK, are adding to the overall market expansion. Investment in advanced air mobility solutions and sustainable aviation fuels is also anticipated to further accelerate market growth in the forecast period. However, challenges exist, such as fluctuating fuel prices and potential regulatory hurdles related to emissions and environmental concerns. These challenges will need to be addressed to ensure sustainable long-term growth.
The European market is segmented across Commercial Aviation (including both passenger and freighter aircraft), Military Aviation (combat and non-combat), and General Aviation. Within Europe, Germany, France, the United Kingdom, and Italy represent significant market shares, driven by strong domestic air travel demands and a robust presence of major aviation manufacturers and airlines. The growth across these segments is expected to be uneven, with commercial aviation likely experiencing the highest growth due to increased passenger traffic, while military aviation's growth will depend on government defense spending and technological advancements. General aviation is expected to see moderate growth, influenced by factors such as private pilot training and business aviation needs. Key players like Airbus SE, Boeing, Dassault Aviation, and Leonardo S.p.A. are expected to maintain their leading positions, driving innovation and competition within the market. The continuous investment in research and development within the industry will be crucial to navigating the challenges and unlocking the full potential of the European aviation market.

European Aviation Market: A Comprehensive Report (2019-2033)
This in-depth report provides a comprehensive analysis of the European aviation market, encompassing market dynamics, growth trends, key players, and future outlook. The study period covers 2019-2033, with 2025 as the base and estimated year. This report is crucial for aviation professionals, investors, and policymakers seeking actionable insights into this dynamic sector. The report segments the market into Commercial Aviation, Military Aviation (Freighter Aircraft, Non-combat Aircraft), and General Aviation. Market values are presented in millions of units.
European Aviation Market Market Dynamics & Structure
The European aviation market is characterized by a complex interplay of factors impacting its structure and growth. Market concentration is moderate, with a few dominant players like Airbus SE and Boeing, alongside several regional and niche players. Technological innovation, particularly in areas like sustainable aviation fuels (SAF) and electric propulsion, is a major driver. Stringent regulatory frameworks set by bodies like EASA (European Union Aviation Safety Agency) heavily influence operational costs and safety standards. The market faces competition from alternative transportation modes (high-speed rail) which necessitates continuous innovation to maintain competitiveness. End-user demographics, including growing passenger numbers and increasing cargo volumes, significantly contribute to market demand. M&A activity is relatively frequent, driven by synergies, market consolidation, and technological acquisitions.
- Market Concentration: Moderate, with Airbus and Boeing holding significant shares, estimated at xx% and xx% respectively in 2025.
- Technological Innovation: Strong focus on SAF, electric propulsion, and autonomous systems, yet innovation barriers exist related to certification and cost.
- Regulatory Framework: EASA regulations drive high safety standards but also increase operational costs. Impact: xx Million reduction in market growth in 2025.
- Competitive Substitutes: High-speed rail and other transport modes exert competitive pressure. Market share loss due to this factor is estimated at xx% in 2025.
- M&A Activity: An average of xx M&A deals per year (2019-2024) with a total value of xx Million.
European Aviation Market Growth Trends & Insights
The European aviation market experienced significant growth during the historical period (2019-2024), impacted by the COVID-19 pandemic. While the pandemic caused a sharp decline in 2020, a strong recovery followed. The market is projected to continue its growth trajectory throughout the forecast period (2025-2033). This growth is fuelled by increased passenger traffic, growing e-commerce boosting freight volumes, and increasing government investment in aviation infrastructure. Technological disruptions such as the adoption of more fuel-efficient aircraft and advanced air mobility (AAM) solutions are creating new growth opportunities. Consumer behavior is shifting towards value-for-money options, forcing airlines and manufacturers to optimize their offerings.
- Market Size (2025): xx Million
- CAGR (2025-2033): xx%
- Market Penetration of AAM (2033): xx%
- Passenger Traffic Growth (2025-2033): xx% yearly average

Dominant Regions, Countries, or Segments in European Aviation Market
The Commercial Aviation segment is the largest and fastest-growing segment within the European aviation market, driven by increasing passenger demand, especially within major European hubs like London, Paris, and Frankfurt. Within the Military Aviation segment, Germany and the UK lead in terms of procurement and investment, fueled by defense modernization initiatives and geopolitical factors. General Aviation shows consistent yet moderate growth, primarily due to private aircraft ownership and business aviation.
- Commercial Aviation: Dominated by Western Europe (xx% market share in 2025), driven by strong passenger traffic and robust economic growth.
- Military Aviation: Germany and the UK are leading procurement nations due to defense budget allocations and modernization programs. xx% market share in 2025 combined.
- General Aviation: Steady growth projected, fueled by rising private aircraft ownership and business travel. Market size (2025): xx Million.
European Aviation Market Product Landscape
The European aviation market showcases a diverse product landscape, encompassing commercial airliners (narrow-body and wide-body), regional jets, military aircraft (fighters, transport aircraft, helicopters), and general aviation aircraft. Innovation focuses on fuel efficiency, enhanced passenger experience, and advanced avionics and safety systems. The unique selling propositions include fuel efficiency, performance and operational capabilities, enhanced safety, and reduced emissions. Technological advancements span sustainable aviation fuels (SAF), electric and hybrid-electric propulsion systems, and advanced materials like composites.
Key Drivers, Barriers & Challenges in European Aviation Market
Key Drivers: Increasing passenger and cargo traffic, government investments in airport infrastructure, technological advancements (e.g., SAF), and rising demand for air travel in developing regions. The increased adoption of e-commerce has also dramatically influenced growth in the freight segment.
Challenges: Supply chain disruptions leading to aircraft delivery delays (estimated impact: xx Million units lost in 2025), high fuel prices, stringent environmental regulations, and intense competition amongst players. Regulatory hurdles pose significant challenges and delays to introducing new technologies.
Emerging Opportunities in European Aviation Market
Emerging opportunities include the growth of the urban air mobility (UAM) sector (market size estimated at xx million in 2033), increased adoption of sustainable aviation fuels, the expansion of regional air connectivity, and the rising demand for maintenance, repair, and overhaul (MRO) services. Further growth is anticipated through the implementation of digital solutions for enhancing efficiency and safety across the aviation industry.
Growth Accelerators in the European Aviation Market Industry
Long-term growth will be fueled by technological breakthroughs in sustainable aviation, strategic partnerships between manufacturers and airlines to foster innovation, and the expansion of the aviation market into underserved regions. Increased collaborations and investments in R&D are also significant factors in accelerating growth.
Key Players Shaping the European Aviation Market Market
- Textron Inc
- General Dynamics Corporation
- Embraer S.A.
- Lockheed Martin Corporation
- Airbus SE
- Dassault Aviation SA
- Pilatus Aircraft Ltd
- Daher
- Leonardo S.p.A
- Bombardier Inc
- Saab AB
- The Boeing Company
Notable Milestones in European Aviation Market Sector
- October 2023: The UK announced trials for 16 Protector surveillance aircraft, expected to enter service in late 2024. This signifies advancements in military aviation technology.
- October 2022: Jet2's order of 35 A320neo aircraft (with an option for 36 more) valued at USD 3.9 billion (USD 8 billion if option exercised) demonstrates significant investment in commercial aviation.
- July 2022: The US State Department's approval of the sale of 35 F-35A aircraft to Germany (USD 8.4 billion) highlights significant military aircraft procurement and modernization efforts in Europe.
In-Depth European Aviation Market Market Outlook
The European aviation market holds immense future potential. Continued technological advancements, coupled with increased investments in sustainable practices and infrastructure development, will drive long-term growth. Strategic partnerships between industry players will be crucial for accelerating innovation and market expansion. The rising adoption of digital technologies across the value chain will create further opportunities for growth. The focus on sustainable aviation fuel (SAF) and improved efficiency will be key in mitigating environmental concerns and ensuring the long-term viability and sustainability of the European aviation sector.
European Aviation Market Segmentation
-
1. Type
-
1.1. Commercial Aviation
- 1.1.1. Passenger Aircraft
- 1.1.2. Freighter Aircraft
-
1.2. Military Aviation
- 1.2.1. Combat Aircraft
- 1.2.2. Non-combat Aircraft
-
1.3. General Aviation
- 1.3.1. Helicopters
- 1.3.2. Piston Fixed-wing Aircraft
- 1.3.3. Turboprop Aircraft
- 1.3.4. Business Jet
-
1.1. Commercial Aviation
European Aviation Market Segmentation By Geography
- 1. United Kingdom
- 2. Germany
- 3. France
- 4. Italy
- 5. Spain
- 6. Russia
- 7. Rest of Europe

European Aviation Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 2.98% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.3. Market Restrains
- 3.4. Market Trends
- 3.4.1. Military Segment to Showcase Remarkable Growth During the Forecast Period
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. European Aviation Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Type
- 5.1.1. Commercial Aviation
- 5.1.1.1. Passenger Aircraft
- 5.1.1.2. Freighter Aircraft
- 5.1.2. Military Aviation
- 5.1.2.1. Combat Aircraft
- 5.1.2.2. Non-combat Aircraft
- 5.1.3. General Aviation
- 5.1.3.1. Helicopters
- 5.1.3.2. Piston Fixed-wing Aircraft
- 5.1.3.3. Turboprop Aircraft
- 5.1.3.4. Business Jet
- 5.1.1. Commercial Aviation
- 5.2. Market Analysis, Insights and Forecast - by Region
- 5.2.1. United Kingdom
- 5.2.2. Germany
- 5.2.3. France
- 5.2.4. Italy
- 5.2.5. Spain
- 5.2.6. Russia
- 5.2.7. Rest of Europe
- 5.1. Market Analysis, Insights and Forecast - by Type
- 6. United Kingdom European Aviation Market Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Type
- 6.1.1. Commercial Aviation
- 6.1.1.1. Passenger Aircraft
- 6.1.1.2. Freighter Aircraft
- 6.1.2. Military Aviation
- 6.1.2.1. Combat Aircraft
- 6.1.2.2. Non-combat Aircraft
- 6.1.3. General Aviation
- 6.1.3.1. Helicopters
- 6.1.3.2. Piston Fixed-wing Aircraft
- 6.1.3.3. Turboprop Aircraft
- 6.1.3.4. Business Jet
- 6.1.1. Commercial Aviation
- 6.1. Market Analysis, Insights and Forecast - by Type
- 7. Germany European Aviation Market Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Type
- 7.1.1. Commercial Aviation
- 7.1.1.1. Passenger Aircraft
- 7.1.1.2. Freighter Aircraft
- 7.1.2. Military Aviation
- 7.1.2.1. Combat Aircraft
- 7.1.2.2. Non-combat Aircraft
- 7.1.3. General Aviation
- 7.1.3.1. Helicopters
- 7.1.3.2. Piston Fixed-wing Aircraft
- 7.1.3.3. Turboprop Aircraft
- 7.1.3.4. Business Jet
- 7.1.1. Commercial Aviation
- 7.1. Market Analysis, Insights and Forecast - by Type
- 8. France European Aviation Market Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by Type
- 8.1.1. Commercial Aviation
- 8.1.1.1. Passenger Aircraft
- 8.1.1.2. Freighter Aircraft
- 8.1.2. Military Aviation
- 8.1.2.1. Combat Aircraft
- 8.1.2.2. Non-combat Aircraft
- 8.1.3. General Aviation
- 8.1.3.1. Helicopters
- 8.1.3.2. Piston Fixed-wing Aircraft
- 8.1.3.3. Turboprop Aircraft
- 8.1.3.4. Business Jet
- 8.1.1. Commercial Aviation
- 8.1. Market Analysis, Insights and Forecast - by Type
- 9. Italy European Aviation Market Analysis, Insights and Forecast, 2019-2031
- 9.1. Market Analysis, Insights and Forecast - by Type
- 9.1.1. Commercial Aviation
- 9.1.1.1. Passenger Aircraft
- 9.1.1.2. Freighter Aircraft
- 9.1.2. Military Aviation
- 9.1.2.1. Combat Aircraft
- 9.1.2.2. Non-combat Aircraft
- 9.1.3. General Aviation
- 9.1.3.1. Helicopters
- 9.1.3.2. Piston Fixed-wing Aircraft
- 9.1.3.3. Turboprop Aircraft
- 9.1.3.4. Business Jet
- 9.1.1. Commercial Aviation
- 9.1. Market Analysis, Insights and Forecast - by Type
- 10. Spain European Aviation Market Analysis, Insights and Forecast, 2019-2031
- 10.1. Market Analysis, Insights and Forecast - by Type
- 10.1.1. Commercial Aviation
- 10.1.1.1. Passenger Aircraft
- 10.1.1.2. Freighter Aircraft
- 10.1.2. Military Aviation
- 10.1.2.1. Combat Aircraft
- 10.1.2.2. Non-combat Aircraft
- 10.1.3. General Aviation
- 10.1.3.1. Helicopters
- 10.1.3.2. Piston Fixed-wing Aircraft
- 10.1.3.3. Turboprop Aircraft
- 10.1.3.4. Business Jet
- 10.1.1. Commercial Aviation
- 10.1. Market Analysis, Insights and Forecast - by Type
- 11. Russia European Aviation Market Analysis, Insights and Forecast, 2019-2031
- 11.1. Market Analysis, Insights and Forecast - by Type
- 11.1.1. Commercial Aviation
- 11.1.1.1. Passenger Aircraft
- 11.1.1.2. Freighter Aircraft
- 11.1.2. Military Aviation
- 11.1.2.1. Combat Aircraft
- 11.1.2.2. Non-combat Aircraft
- 11.1.3. General Aviation
- 11.1.3.1. Helicopters
- 11.1.3.2. Piston Fixed-wing Aircraft
- 11.1.3.3. Turboprop Aircraft
- 11.1.3.4. Business Jet
- 11.1.1. Commercial Aviation
- 11.1. Market Analysis, Insights and Forecast - by Type
- 12. Rest of Europe European Aviation Market Analysis, Insights and Forecast, 2019-2031
- 12.1. Market Analysis, Insights and Forecast - by Type
- 12.1.1. Commercial Aviation
- 12.1.1.1. Passenger Aircraft
- 12.1.1.2. Freighter Aircraft
- 12.1.2. Military Aviation
- 12.1.2.1. Combat Aircraft
- 12.1.2.2. Non-combat Aircraft
- 12.1.3. General Aviation
- 12.1.3.1. Helicopters
- 12.1.3.2. Piston Fixed-wing Aircraft
- 12.1.3.3. Turboprop Aircraft
- 12.1.3.4. Business Jet
- 12.1.1. Commercial Aviation
- 12.1. Market Analysis, Insights and Forecast - by Type
- 13. Germany European Aviation Market Analysis, Insights and Forecast, 2019-2031
- 14. France European Aviation Market Analysis, Insights and Forecast, 2019-2031
- 15. Italy European Aviation Market Analysis, Insights and Forecast, 2019-2031
- 16. United Kingdom European Aviation Market Analysis, Insights and Forecast, 2019-2031
- 17. Netherlands European Aviation Market Analysis, Insights and Forecast, 2019-2031
- 18. Sweden European Aviation Market Analysis, Insights and Forecast, 2019-2031
- 19. Rest of Europe European Aviation Market Analysis, Insights and Forecast, 2019-2031
- 20. Competitive Analysis
- 20.1. Market Share Analysis 2024
- 20.2. Company Profiles
- 20.2.1 Textron Inc
- 20.2.1.1. Overview
- 20.2.1.2. Products
- 20.2.1.3. SWOT Analysis
- 20.2.1.4. Recent Developments
- 20.2.1.5. Financials (Based on Availability)
- 20.2.2 General Dynamics Corporation
- 20.2.2.1. Overview
- 20.2.2.2. Products
- 20.2.2.3. SWOT Analysis
- 20.2.2.4. Recent Developments
- 20.2.2.5. Financials (Based on Availability)
- 20.2.3 Embraer S
- 20.2.3.1. Overview
- 20.2.3.2. Products
- 20.2.3.3. SWOT Analysis
- 20.2.3.4. Recent Developments
- 20.2.3.5. Financials (Based on Availability)
- 20.2.4 Lockheed Martin Corporation
- 20.2.4.1. Overview
- 20.2.4.2. Products
- 20.2.4.3. SWOT Analysis
- 20.2.4.4. Recent Developments
- 20.2.4.5. Financials (Based on Availability)
- 20.2.5 Airbus SE
- 20.2.5.1. Overview
- 20.2.5.2. Products
- 20.2.5.3. SWOT Analysis
- 20.2.5.4. Recent Developments
- 20.2.5.5. Financials (Based on Availability)
- 20.2.6 Dassult Aviation SA
- 20.2.6.1. Overview
- 20.2.6.2. Products
- 20.2.6.3. SWOT Analysis
- 20.2.6.4. Recent Developments
- 20.2.6.5. Financials (Based on Availability)
- 20.2.7 Pilatus Aircraft Ltd
- 20.2.7.1. Overview
- 20.2.7.2. Products
- 20.2.7.3. SWOT Analysis
- 20.2.7.4. Recent Developments
- 20.2.7.5. Financials (Based on Availability)
- 20.2.8 Daher
- 20.2.8.1. Overview
- 20.2.8.2. Products
- 20.2.8.3. SWOT Analysis
- 20.2.8.4. Recent Developments
- 20.2.8.5. Financials (Based on Availability)
- 20.2.9 Leonardo S p A
- 20.2.9.1. Overview
- 20.2.9.2. Products
- 20.2.9.3. SWOT Analysis
- 20.2.9.4. Recent Developments
- 20.2.9.5. Financials (Based on Availability)
- 20.2.10 Bombardier Inc
- 20.2.10.1. Overview
- 20.2.10.2. Products
- 20.2.10.3. SWOT Analysis
- 20.2.10.4. Recent Developments
- 20.2.10.5. Financials (Based on Availability)
- 20.2.11 Saab AB
- 20.2.11.1. Overview
- 20.2.11.2. Products
- 20.2.11.3. SWOT Analysis
- 20.2.11.4. Recent Developments
- 20.2.11.5. Financials (Based on Availability)
- 20.2.12 The Boeing Company
- 20.2.12.1. Overview
- 20.2.12.2. Products
- 20.2.12.3. SWOT Analysis
- 20.2.12.4. Recent Developments
- 20.2.12.5. Financials (Based on Availability)
- 20.2.1 Textron Inc
List of Figures
- Figure 1: European Aviation Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: European Aviation Market Share (%) by Company 2024
List of Tables
- Table 1: European Aviation Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: European Aviation Market Revenue Million Forecast, by Type 2019 & 2032
- Table 3: European Aviation Market Revenue Million Forecast, by Region 2019 & 2032
- Table 4: European Aviation Market Revenue Million Forecast, by Country 2019 & 2032
- Table 5: Germany European Aviation Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 6: France European Aviation Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 7: Italy European Aviation Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 8: United Kingdom European Aviation Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: Netherlands European Aviation Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: Sweden European Aviation Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 11: Rest of Europe European Aviation Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 12: European Aviation Market Revenue Million Forecast, by Type 2019 & 2032
- Table 13: European Aviation Market Revenue Million Forecast, by Country 2019 & 2032
- Table 14: European Aviation Market Revenue Million Forecast, by Type 2019 & 2032
- Table 15: European Aviation Market Revenue Million Forecast, by Country 2019 & 2032
- Table 16: European Aviation Market Revenue Million Forecast, by Type 2019 & 2032
- Table 17: European Aviation Market Revenue Million Forecast, by Country 2019 & 2032
- Table 18: European Aviation Market Revenue Million Forecast, by Type 2019 & 2032
- Table 19: European Aviation Market Revenue Million Forecast, by Country 2019 & 2032
- Table 20: European Aviation Market Revenue Million Forecast, by Type 2019 & 2032
- Table 21: European Aviation Market Revenue Million Forecast, by Country 2019 & 2032
- Table 22: European Aviation Market Revenue Million Forecast, by Type 2019 & 2032
- Table 23: European Aviation Market Revenue Million Forecast, by Country 2019 & 2032
- Table 24: European Aviation Market Revenue Million Forecast, by Type 2019 & 2032
- Table 25: European Aviation Market Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the European Aviation Market?
The projected CAGR is approximately 2.98%.
2. Which companies are prominent players in the European Aviation Market?
Key companies in the market include Textron Inc, General Dynamics Corporation, Embraer S, Lockheed Martin Corporation, Airbus SE, Dassult Aviation SA, Pilatus Aircraft Ltd, Daher, Leonardo S p A, Bombardier Inc, Saab AB, The Boeing Company.
3. What are the main segments of the European Aviation Market?
The market segments include Type.
4. Can you provide details about the market size?
The market size is estimated to be USD 67.81 Million as of 2022.
5. What are some drivers contributing to market growth?
N/A
6. What are the notable trends driving market growth?
Military Segment to Showcase Remarkable Growth During the Forecast Period.
7. Are there any restraints impacting market growth?
N/A
8. Can you provide examples of recent developments in the market?
October 2023: The UK announced that the country will likely start trials of new 16 Protector aircraft surveillance aircraft. Aircraft is expected to undergo test flights until entering service in late 2024. A new uncrewed RAF aircraft is capable of global surveillance operations.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "European Aviation Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the European Aviation Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the European Aviation Market?
To stay informed about further developments, trends, and reports in the European Aviation Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence