Key Insights
The European clinical trials industry is a significant contributor to global healthcare advancements, exhibiting robust growth potential. Driven by an aging population, increasing prevalence of chronic diseases like cancer and cardiovascular conditions, and a supportive regulatory environment, the market is projected to experience sustained expansion over the forecast period (2025-2033). The market's segmentation, encompassing various phases of clinical trials (Phase I-IV) and study designs (Treatment Studies, Non-randomized Control Trials, Observational Studies), reflects the diverse therapeutic areas and methodological approaches within the industry. Key players like Pfizer, Sanofi, and Roche, along with prominent contract research organizations (CROs) such as IQVIA and Parexel, are shaping the competitive landscape. The strong presence of pharmaceutical giants coupled with the expertise of CROs ensures a well-developed ecosystem for conducting clinical research in Europe. Germany, France, and the UK are likely to remain dominant markets within Europe, benefitting from established research infrastructure and skilled workforce. However, emerging markets within the region also present significant growth opportunities.
Growth within the European clinical trials market is expected to be further fueled by technological advancements, including the use of artificial intelligence and big data analytics, enhancing trial efficiency and accelerating drug development. Challenges, such as rising costs associated with clinical trials, stringent regulatory requirements, and potential recruitment difficulties, are anticipated but are unlikely to significantly impede the overall upward trajectory. While precise market size figures for 2025 and beyond are unavailable, based on the provided 4.20% CAGR and a reasonable assumption of a 2025 market size of approximately €30 billion (this is a hypothetical figure representing a likely order of magnitude based on global market trends and European healthcare spending), a projected expansion to over €40 billion by 2033 is plausible, reflecting sustained growth. This growth will be distributed among the various phases and types of clinical trials, with an anticipated increase in demand for advanced technologies and specialized services.
European Clinical Trials Industry Market Report: 2019-2033
This comprehensive report provides a detailed analysis of the European clinical trials industry, encompassing market dynamics, growth trends, key players, and future outlook. The study period covers 2019-2033, with a base year of 2025 and a forecast period of 2025-2033. The report delves into parent and child markets, offering granular insights for informed decision-making. Market values are presented in millions of units.

European Clinical Trials Industry Market Dynamics & Structure
The European clinical trials market is characterized by a moderately concentrated landscape with a few large players holding significant market share. Technological innovation, particularly in areas like AI and digital health, is a major driver of growth. Stringent regulatory frameworks, such as those established by the European Medicines Agency (EMA), shape industry practices. The market witnesses ongoing mergers and acquisitions (M&A) activity, consolidating market power and fostering innovation. Competitive pressures exist from alternative research methods and technologies. End-user demographics, comprising pharmaceutical companies, biotech firms, and CROs, influence market demand.
- Market Concentration: Top 5 players account for xx% of market share in 2025.
- Technological Innovation: Focus on AI-driven drug discovery and digital clinical trial platforms.
- Regulatory Landscape: EMA regulations and compliance requirements impact operational costs and timelines.
- M&A Activity: An estimated xx M&A deals occurred between 2019-2024, with a projected xx deals for 2025-2033.
- Competitive Substitutes: Growth of alternative research methods presents a moderate competitive pressure.
European Clinical Trials Industry Growth Trends & Insights
The European clinical trials market has experienced substantial growth over the past few years, driven by increasing R&D expenditure by pharmaceutical companies, an aging population leading to higher prevalence of chronic diseases, and technological advancements. The market size was valued at xx million in 2024, exhibiting a CAGR of xx% during 2019-2024. This growth is expected to continue with a projected CAGR of xx% during the forecast period (2025-2033), reaching xx million by 2033. Technological disruptions, such as the rise of decentralized clinical trials (DCTs), are accelerating adoption rates and transforming market dynamics. Shifting consumer preferences towards personalized medicine further propel market growth.

Dominant Regions, Countries, or Segments in European Clinical Trials Industry
Germany, UK, and France dominate the European clinical trials market, driven by robust healthcare infrastructure, high R&D investment, and a skilled workforce. Phase III trials command the largest segment, followed by Phase II and I, while Phase IV trials are steadily growing. Treatment studies constitute the dominant design type.
- Leading Countries: Germany, UK, and France account for approximately xx% of the total market value in 2025.
- Dominant Phase: Phase III trials represent the largest segment (xx million in 2025), fueled by late-stage drug development.
- Key Design: Treatment studies hold the major market share in 2025 (xx million).
- Growth Drivers: Government funding for research and development and favorable regulatory environments.
European Clinical Trials Industry Product Landscape
The market offers a range of products and services, from clinical trial design and management software to specialized laboratory testing and data analytics tools. Recent innovations include AI-powered platforms for patient recruitment and remote monitoring, enhancing trial efficiency and reducing costs. These technologies offer enhanced data security, improved patient engagement, and faster trial completion.
Key Drivers, Barriers & Challenges in European Clinical Trials Industry
Key Drivers: Increasing prevalence of chronic diseases, rising R&D investment, technological advancements (AI, digital health), and supportive government regulations.
Key Barriers & Challenges: Stringent regulatory approvals, high costs associated with clinical trials, lengthy timelines, and challenges in patient recruitment and retention. Supply chain disruptions during the COVID-19 pandemic caused delays and increased costs (estimated at xx million in 2022).
Emerging Opportunities in European Clinical Trials Industry
The growing adoption of DCTs presents significant opportunities. Expansion into niche therapeutic areas, such as personalized medicine and gene therapy, holds immense growth potential. Increasing focus on real-world evidence generation and improved data analytics capabilities provide further opportunities.
Growth Accelerators in the European Clinical Trials Industry Industry
Strategic partnerships between pharmaceutical companies and technology providers are accelerating market growth. Continued investments in digital health technologies and innovative trial designs are key catalysts. Expansion into emerging markets within Europe and collaborations between stakeholders are driving long-term growth.
Key Players Shaping the European Clinical Trials Industry Market
- Pfizer Inc
- Clinipace Worldwide
- Thermo Fisher Scientific Inc (PPD)
- Parexel
- ICON PLC
- Sanofi
- Eli Lilly and Company
- F Hoffmann-La Roche AG
- IQVIA
- Novo Nordisk
Notable Milestones in European Clinical Trials Industry Sector
- June 2022: Eli Lilly and Company released positive Phase III clinical trial results for Trulicity (dulaglutide) in adolescents with type 2 diabetes.
- January 2022: Pfizer-BioNTech launched a clinical trial for a COVID-19 Omicron variant-specific vaccine.
In-Depth European Clinical Trials Industry Market Outlook
The European clinical trials market is poised for significant growth over the next decade, fueled by technological innovation, increased R&D spending, and the growing prevalence of chronic diseases. Strategic partnerships, investments in digital health, and expansion into underserved markets will create substantial opportunities for market players. The market is expected to reach xx million by 2033, presenting attractive investment and growth prospects.
European Clinical Trials Industry Segmentation
-
1. Phase
- 1.1. Phase I
- 1.2. Phase II
- 1.3. Phase III
- 1.4. Phase IV
-
2. Design
-
2.1. Treatment Studies
- 2.1.1. Randomized Control Trial
- 2.1.2. Adaptive Clinical Trial
- 2.1.3. Non-randomized Control Trial
-
2.2. Observational Studies
- 2.2.1. Cohort Study
- 2.2.2. Case Control Study
- 2.2.3. Cross Sectional Study
- 2.2.4. Ecological Study
-
2.1. Treatment Studies
European Clinical Trials Industry Segmentation By Geography
- 1. Germany
- 2. United Kingdom
- 3. France
- 4. Spain
- 5. Italy
- 6. Rest of Europe

European Clinical Trials Industry REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 4.20% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. High Research and Development Spending of the Healthcare Industry; Increasing Prevalence of Chronic and Infectious Diseases; Rising Focus on Rare Diseases and Multiple Orphan Drugs
- 3.3. Market Restrains
- 3.3.1. Lower Healthcare Reimbursement in Developing Countries; Stringent Regulations for Patient Enrollment
- 3.4. Market Trends
- 3.4.1. Phase III Segment is Expected to Hold the Major Revenue Share During the Forecast Period
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. European Clinical Trials Industry Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Phase
- 5.1.1. Phase I
- 5.1.2. Phase II
- 5.1.3. Phase III
- 5.1.4. Phase IV
- 5.2. Market Analysis, Insights and Forecast - by Design
- 5.2.1. Treatment Studies
- 5.2.1.1. Randomized Control Trial
- 5.2.1.2. Adaptive Clinical Trial
- 5.2.1.3. Non-randomized Control Trial
- 5.2.2. Observational Studies
- 5.2.2.1. Cohort Study
- 5.2.2.2. Case Control Study
- 5.2.2.3. Cross Sectional Study
- 5.2.2.4. Ecological Study
- 5.2.1. Treatment Studies
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. Germany
- 5.3.2. United Kingdom
- 5.3.3. France
- 5.3.4. Spain
- 5.3.5. Italy
- 5.3.6. Rest of Europe
- 5.1. Market Analysis, Insights and Forecast - by Phase
- 6. Germany European Clinical Trials Industry Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Phase
- 6.1.1. Phase I
- 6.1.2. Phase II
- 6.1.3. Phase III
- 6.1.4. Phase IV
- 6.2. Market Analysis, Insights and Forecast - by Design
- 6.2.1. Treatment Studies
- 6.2.1.1. Randomized Control Trial
- 6.2.1.2. Adaptive Clinical Trial
- 6.2.1.3. Non-randomized Control Trial
- 6.2.2. Observational Studies
- 6.2.2.1. Cohort Study
- 6.2.2.2. Case Control Study
- 6.2.2.3. Cross Sectional Study
- 6.2.2.4. Ecological Study
- 6.2.1. Treatment Studies
- 6.1. Market Analysis, Insights and Forecast - by Phase
- 7. United Kingdom European Clinical Trials Industry Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Phase
- 7.1.1. Phase I
- 7.1.2. Phase II
- 7.1.3. Phase III
- 7.1.4. Phase IV
- 7.2. Market Analysis, Insights and Forecast - by Design
- 7.2.1. Treatment Studies
- 7.2.1.1. Randomized Control Trial
- 7.2.1.2. Adaptive Clinical Trial
- 7.2.1.3. Non-randomized Control Trial
- 7.2.2. Observational Studies
- 7.2.2.1. Cohort Study
- 7.2.2.2. Case Control Study
- 7.2.2.3. Cross Sectional Study
- 7.2.2.4. Ecological Study
- 7.2.1. Treatment Studies
- 7.1. Market Analysis, Insights and Forecast - by Phase
- 8. France European Clinical Trials Industry Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by Phase
- 8.1.1. Phase I
- 8.1.2. Phase II
- 8.1.3. Phase III
- 8.1.4. Phase IV
- 8.2. Market Analysis, Insights and Forecast - by Design
- 8.2.1. Treatment Studies
- 8.2.1.1. Randomized Control Trial
- 8.2.1.2. Adaptive Clinical Trial
- 8.2.1.3. Non-randomized Control Trial
- 8.2.2. Observational Studies
- 8.2.2.1. Cohort Study
- 8.2.2.2. Case Control Study
- 8.2.2.3. Cross Sectional Study
- 8.2.2.4. Ecological Study
- 8.2.1. Treatment Studies
- 8.1. Market Analysis, Insights and Forecast - by Phase
- 9. Spain European Clinical Trials Industry Analysis, Insights and Forecast, 2019-2031
- 9.1. Market Analysis, Insights and Forecast - by Phase
- 9.1.1. Phase I
- 9.1.2. Phase II
- 9.1.3. Phase III
- 9.1.4. Phase IV
- 9.2. Market Analysis, Insights and Forecast - by Design
- 9.2.1. Treatment Studies
- 9.2.1.1. Randomized Control Trial
- 9.2.1.2. Adaptive Clinical Trial
- 9.2.1.3. Non-randomized Control Trial
- 9.2.2. Observational Studies
- 9.2.2.1. Cohort Study
- 9.2.2.2. Case Control Study
- 9.2.2.3. Cross Sectional Study
- 9.2.2.4. Ecological Study
- 9.2.1. Treatment Studies
- 9.1. Market Analysis, Insights and Forecast - by Phase
- 10. Italy European Clinical Trials Industry Analysis, Insights and Forecast, 2019-2031
- 10.1. Market Analysis, Insights and Forecast - by Phase
- 10.1.1. Phase I
- 10.1.2. Phase II
- 10.1.3. Phase III
- 10.1.4. Phase IV
- 10.2. Market Analysis, Insights and Forecast - by Design
- 10.2.1. Treatment Studies
- 10.2.1.1. Randomized Control Trial
- 10.2.1.2. Adaptive Clinical Trial
- 10.2.1.3. Non-randomized Control Trial
- 10.2.2. Observational Studies
- 10.2.2.1. Cohort Study
- 10.2.2.2. Case Control Study
- 10.2.2.3. Cross Sectional Study
- 10.2.2.4. Ecological Study
- 10.2.1. Treatment Studies
- 10.1. Market Analysis, Insights and Forecast - by Phase
- 11. Rest of Europe European Clinical Trials Industry Analysis, Insights and Forecast, 2019-2031
- 11.1. Market Analysis, Insights and Forecast - by Phase
- 11.1.1. Phase I
- 11.1.2. Phase II
- 11.1.3. Phase III
- 11.1.4. Phase IV
- 11.2. Market Analysis, Insights and Forecast - by Design
- 11.2.1. Treatment Studies
- 11.2.1.1. Randomized Control Trial
- 11.2.1.2. Adaptive Clinical Trial
- 11.2.1.3. Non-randomized Control Trial
- 11.2.2. Observational Studies
- 11.2.2.1. Cohort Study
- 11.2.2.2. Case Control Study
- 11.2.2.3. Cross Sectional Study
- 11.2.2.4. Ecological Study
- 11.2.1. Treatment Studies
- 11.1. Market Analysis, Insights and Forecast - by Phase
- 12. Germany European Clinical Trials Industry Analysis, Insights and Forecast, 2019-2031
- 13. France European Clinical Trials Industry Analysis, Insights and Forecast, 2019-2031
- 14. Italy European Clinical Trials Industry Analysis, Insights and Forecast, 2019-2031
- 15. United Kingdom European Clinical Trials Industry Analysis, Insights and Forecast, 2019-2031
- 16. Netherlands European Clinical Trials Industry Analysis, Insights and Forecast, 2019-2031
- 17. Sweden European Clinical Trials Industry Analysis, Insights and Forecast, 2019-2031
- 18. Rest of Europe European Clinical Trials Industry Analysis, Insights and Forecast, 2019-2031
- 19. Competitive Analysis
- 19.1. Market Share Analysis 2024
- 19.2. Company Profiles
- 19.2.1 Pfizer Inc
- 19.2.1.1. Overview
- 19.2.1.2. Products
- 19.2.1.3. SWOT Analysis
- 19.2.1.4. Recent Developments
- 19.2.1.5. Financials (Based on Availability)
- 19.2.2 Clinipace Worldwide
- 19.2.2.1. Overview
- 19.2.2.2. Products
- 19.2.2.3. SWOT Analysis
- 19.2.2.4. Recent Developments
- 19.2.2.5. Financials (Based on Availability)
- 19.2.3 Thermo Fisher Scientific Inc (PPD)
- 19.2.3.1. Overview
- 19.2.3.2. Products
- 19.2.3.3. SWOT Analysis
- 19.2.3.4. Recent Developments
- 19.2.3.5. Financials (Based on Availability)
- 19.2.4 Parexel
- 19.2.4.1. Overview
- 19.2.4.2. Products
- 19.2.4.3. SWOT Analysis
- 19.2.4.4. Recent Developments
- 19.2.4.5. Financials (Based on Availability)
- 19.2.5 ICON PLC
- 19.2.5.1. Overview
- 19.2.5.2. Products
- 19.2.5.3. SWOT Analysis
- 19.2.5.4. Recent Developments
- 19.2.5.5. Financials (Based on Availability)
- 19.2.6 Sanofi
- 19.2.6.1. Overview
- 19.2.6.2. Products
- 19.2.6.3. SWOT Analysis
- 19.2.6.4. Recent Developments
- 19.2.6.5. Financials (Based on Availability)
- 19.2.7 Eli Lilly and Company
- 19.2.7.1. Overview
- 19.2.7.2. Products
- 19.2.7.3. SWOT Analysis
- 19.2.7.4. Recent Developments
- 19.2.7.5. Financials (Based on Availability)
- 19.2.8 F Hoffmann-La Roche AG
- 19.2.8.1. Overview
- 19.2.8.2. Products
- 19.2.8.3. SWOT Analysis
- 19.2.8.4. Recent Developments
- 19.2.8.5. Financials (Based on Availability)
- 19.2.9 IQVIA
- 19.2.9.1. Overview
- 19.2.9.2. Products
- 19.2.9.3. SWOT Analysis
- 19.2.9.4. Recent Developments
- 19.2.9.5. Financials (Based on Availability)
- 19.2.10 Novo Nordisk
- 19.2.10.1. Overview
- 19.2.10.2. Products
- 19.2.10.3. SWOT Analysis
- 19.2.10.4. Recent Developments
- 19.2.10.5. Financials (Based on Availability)
- 19.2.1 Pfizer Inc
List of Figures
- Figure 1: European Clinical Trials Industry Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: European Clinical Trials Industry Share (%) by Company 2024
List of Tables
- Table 1: European Clinical Trials Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 2: European Clinical Trials Industry Revenue Million Forecast, by Phase 2019 & 2032
- Table 3: European Clinical Trials Industry Revenue Million Forecast, by Design 2019 & 2032
- Table 4: European Clinical Trials Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 5: European Clinical Trials Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 6: Germany European Clinical Trials Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 7: France European Clinical Trials Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 8: Italy European Clinical Trials Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: United Kingdom European Clinical Trials Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: Netherlands European Clinical Trials Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 11: Sweden European Clinical Trials Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 12: Rest of Europe European Clinical Trials Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 13: European Clinical Trials Industry Revenue Million Forecast, by Phase 2019 & 2032
- Table 14: European Clinical Trials Industry Revenue Million Forecast, by Design 2019 & 2032
- Table 15: European Clinical Trials Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 16: European Clinical Trials Industry Revenue Million Forecast, by Phase 2019 & 2032
- Table 17: European Clinical Trials Industry Revenue Million Forecast, by Design 2019 & 2032
- Table 18: European Clinical Trials Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 19: European Clinical Trials Industry Revenue Million Forecast, by Phase 2019 & 2032
- Table 20: European Clinical Trials Industry Revenue Million Forecast, by Design 2019 & 2032
- Table 21: European Clinical Trials Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 22: European Clinical Trials Industry Revenue Million Forecast, by Phase 2019 & 2032
- Table 23: European Clinical Trials Industry Revenue Million Forecast, by Design 2019 & 2032
- Table 24: European Clinical Trials Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 25: European Clinical Trials Industry Revenue Million Forecast, by Phase 2019 & 2032
- Table 26: European Clinical Trials Industry Revenue Million Forecast, by Design 2019 & 2032
- Table 27: European Clinical Trials Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 28: European Clinical Trials Industry Revenue Million Forecast, by Phase 2019 & 2032
- Table 29: European Clinical Trials Industry Revenue Million Forecast, by Design 2019 & 2032
- Table 30: European Clinical Trials Industry Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the European Clinical Trials Industry?
The projected CAGR is approximately 4.20%.
2. Which companies are prominent players in the European Clinical Trials Industry?
Key companies in the market include Pfizer Inc, Clinipace Worldwide, Thermo Fisher Scientific Inc (PPD), Parexel, ICON PLC, Sanofi, Eli Lilly and Company, F Hoffmann-La Roche AG, IQVIA, Novo Nordisk.
3. What are the main segments of the European Clinical Trials Industry?
The market segments include Phase, Design.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
High Research and Development Spending of the Healthcare Industry; Increasing Prevalence of Chronic and Infectious Diseases; Rising Focus on Rare Diseases and Multiple Orphan Drugs.
6. What are the notable trends driving market growth?
Phase III Segment is Expected to Hold the Major Revenue Share During the Forecast Period.
7. Are there any restraints impacting market growth?
Lower Healthcare Reimbursement in Developing Countries; Stringent Regulations for Patient Enrollment.
8. Can you provide examples of recent developments in the market?
In June 2022, Eli Lilly and Company released phase III clinicals trail AWARDS-PEDS results for the drug Trulicity (dulaglutide) that it led to the superior A1C reductions at 26 weeks versus placebo in youth and adolescents with type 2 diabetes.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "European Clinical Trials Industry," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the European Clinical Trials Industry report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the European Clinical Trials Industry?
To stay informed about further developments, trends, and reports in the European Clinical Trials Industry, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence