Key Insights
The North American fetal and neonatal heart monitor market is experiencing robust growth, driven by increasing preterm births, rising prevalence of congenital heart defects, and technological advancements leading to more sophisticated and portable monitoring devices. The market's compound annual growth rate (CAGR) of 6.50% from 2019-2033 reflects a significant expansion, particularly within hospitals and neonatal care centers which represent the largest end-user segments. The preference for non-invasive monitoring techniques and the integration of advanced features such as remote monitoring capabilities and data analytics are key trends shaping market dynamics. While the market is dominated by established players like Becton Dickinson, Natus Medical, and Masimo, smaller companies specializing in niche technologies are also gaining traction. The rising demand for improved maternal and neonatal care, coupled with supportive government initiatives and increasing healthcare expenditure, further fuels market expansion. Competition is intense, with companies focusing on product innovation, strategic partnerships, and acquisitions to maintain a competitive edge. The market is segmented by product type (fetal monitoring devices and neonatal monitoring devices) and end-user (hospitals, neonatal care centers, and other end-users). The North American market, comprising the United States, Canada, and Mexico, holds a significant share of the global market due to advanced healthcare infrastructure and high adoption rates of advanced medical technologies.
Continued advancements in fetal and neonatal heart monitoring technologies are expected to drive further growth. The integration of artificial intelligence and machine learning in these devices is promising to enhance diagnostic accuracy and efficiency. Furthermore, the growing adoption of telehealth and remote patient monitoring solutions is anticipated to expand market reach and improve access to care, especially in geographically remote areas. Regulatory approvals for new technologies and increasing awareness of the benefits of early and continuous monitoring are crucial factors. However, high costs associated with advanced monitoring systems and potential reimbursement challenges could pose limitations to market growth. Nonetheless, the overall outlook for the North American fetal and neonatal heart monitor market remains positive, with consistent growth projected throughout the forecast period.

North America Fetal and Neonatal Heart Monitor Market Report: 2019-2033
This comprehensive report provides a detailed analysis of the North America fetal and neonatal heart monitor market, encompassing market dynamics, growth trends, regional dominance, product landscape, key players, and future outlook. The study period spans 2019-2033, with 2025 as the base and estimated year. The forecast period covers 2025-2033, and the historical period encompasses 2019-2024. The market is segmented by product type (Fetal Monitoring Devices, Other Fetal Monitoring Devices, Neonatal Monitoring Devices) and end-user (Hospitals, Neonatal Care Centers, Other End-users). This report is crucial for industry professionals, investors, and stakeholders seeking in-depth insights into this vital medical technology sector. The market size is projected to reach xx Million units by 2033.
North America Fetal and Neonatal Heart Monitor Market Dynamics & Structure
The North American fetal and neonatal heart monitor market is characterized by a moderately concentrated landscape with several major players holding significant market share. Technological innovation, driven by advancements in AI, remote monitoring, and non-invasive sensing, is a key growth driver. Stringent regulatory frameworks, particularly from the FDA, influence product development and market entry. Competitive substitutes, such as less sophisticated monitoring devices, pose some challenges, but the demand for accurate and reliable fetal and neonatal monitoring remains robust. End-user demographics, particularly the increasing birth rate and prevalence of high-risk pregnancies, are boosting market demand. M&A activity is moderate, with strategic acquisitions aimed at expanding product portfolios and geographical reach.
- Market Concentration: Moderately concentrated, with top 5 players holding approximately xx% market share in 2024.
- Technological Innovation: AI-powered monitors, wireless connectivity, and miniaturization are key trends.
- Regulatory Landscape: Stringent FDA regulations drive product safety and efficacy.
- Competitive Substitutes: Presence of simpler, less expensive devices creates competitive pressure.
- End-User Demographics: Rising birth rates and higher prevalence of high-risk pregnancies fuel market growth.
- M&A Activity: Moderate level of mergers and acquisitions, focusing on technology integration and market expansion (xx deals in the past 5 years).
North America Fetal and Neonatal Heart Monitor Market Growth Trends & Insights
The North American fetal and neonatal heart monitor market has witnessed significant growth over the past five years, driven by several factors. Market size expanded from xx Million units in 2019 to xx Million units in 2024, reflecting a CAGR of xx%. This growth is primarily attributed to increasing adoption rates across hospitals and neonatal care centers, fueled by technological advancements offering improved accuracy, portability, and ease of use. Technological disruptions, such as the introduction of AI-powered devices and remote monitoring platforms, are revolutionizing the market landscape. Shifting consumer behavior towards greater convenience and personalized healthcare further enhances market expansion. Market penetration is expected to increase further, particularly in underserved areas.

Dominant Regions, Countries, or Segments in North America Fetal and Neonatal Heart Monitor Market
The United States holds the largest market share within North America, driven by advanced healthcare infrastructure, high adoption rates, and a significant number of births annually. Within the product segmentation, fetal monitoring devices constitute the larger market share, primarily due to the higher prevalence of pregnancies. Hospitals remain the dominant end-user segment, followed by neonatal care centers.
- Key Drivers (United States):
- Advanced healthcare infrastructure
- High adoption rates of advanced technologies
- High birth rates
- Favorable reimbursement policies.
- Dominance Factors: High healthcare expenditure, advanced medical infrastructure, and strong regulatory support for advanced medical technologies.
- Growth Potential: Continued growth is expected, driven by technological advancements and expanding healthcare access.
North America Fetal and Neonatal Heart Monitor Market Product Landscape
The market offers a wide range of fetal and neonatal heart monitors, from basic auscultation devices to sophisticated, AI-powered systems incorporating remote monitoring capabilities. Product innovations focus on enhanced accuracy, non-invasive monitoring techniques, reduced size and weight, improved user interfaces, and integration with electronic health records (EHR). Unique selling propositions often center on advanced features, ease of use, and superior data analytics capabilities. Technological advancements, such as the integration of AI and machine learning, are improving diagnostic accuracy and enabling proactive interventions.
Key Drivers, Barriers & Challenges in North America Fetal and Neonatal Heart Monitor Market
Key Drivers: Technological advancements, increasing prevalence of high-risk pregnancies, rising healthcare expenditure, and government initiatives supporting maternal and child health.
Key Challenges: High initial investment costs for advanced technologies, regulatory hurdles for new product approvals, and competition from established players may limit market expansion. Supply chain disruptions, particularly concerning semiconductor components, have also impacted production and availability in recent years. The impact is estimated to be a xx% reduction in market growth in 2022.
Emerging Opportunities in North America Fetal and Neonatal Heart Monitor Market
Untapped markets include rural and underserved communities with limited access to advanced healthcare facilities. Opportunities exist in developing innovative applications using AI and machine learning to improve early detection of fetal distress, automate data analysis, and enhance remote monitoring capabilities. Evolving consumer preferences for convenience and personalized healthcare create avenues for at-home monitoring solutions and wearable devices.
Growth Accelerators in the North America Fetal and Neonatal Heart Monitor Market Industry
Technological breakthroughs, particularly in AI and remote monitoring, will play a pivotal role in accelerating market growth. Strategic partnerships between manufacturers, healthcare providers, and technology companies will drive innovation and wider adoption. Expansion into underserved markets and the development of cost-effective solutions will significantly boost market penetration and accessibility.
Key Players Shaping the North America Fetal and Neonatal Heart Monitor Market Market
- Becton Dickinson and Company
- Natus Medical Incorporated
- Masimo Corporation
- GE Healthcare
- CooperSurgical Inc
- Draegerwerk AG & Co KGaA
- Koninklijke Philips NV
- Medtronic Plc
- Siemens Healthineers
- FUJIFILM Holdings Inc
Notable Milestones in North America Fetal and Neonatal Heart Monitor Market Sector
- September 2022: Pxierra launched an AI-powered baby monitor for non-contact heart rate and breathing rate measurement. This significantly improved ease of use and convenience.
- June 2021: Nuvo Group received FDA approval for its INVU platform's expanded utility, including uterine activity monitoring. This broadened the platform's application in remote pregnancy monitoring.
In-Depth North America Fetal and Neonatal Heart Monitor Market Outlook
The North America fetal and neonatal heart monitor market is poised for sustained growth, driven by continuous technological advancements, increasing healthcare expenditure, and a growing focus on maternal and child health. Strategic opportunities exist in developing innovative solutions tailored to specific patient needs, expanding market reach into underserved communities, and leveraging data analytics to improve patient outcomes. The market is expected to maintain a robust growth trajectory, driven by a confluence of technological, demographic, and policy-driven factors.
North America Fetal and Neonatal Heart Monitor Market Segmentation
-
1. Product Type
-
1.1. Fetal Monitoring Devices
- 1.1.1. Heart Rate Monitors
- 1.1.2. Uterine Contraction Monitor
- 1.1.3. Pulse Oximeters
- 1.1.4. Other Fetal Monitoring Devices
-
1.2. Neonatal Monitoring Devices
- 1.2.1. Cardiac Monitors
- 1.2.2. Capnographs
- 1.2.3. Blood Pressure Monitors
- 1.2.4. Other Neonatal Monitoring Devices
-
1.1. Fetal Monitoring Devices
-
2. End User
- 2.1. Hospitals
- 2.2. Neonatal Care Centers
- 2.3. Other End-users
-
3. Geography
- 3.1. United States
- 3.2. Canada
- 3.3. Mexico
North America Fetal and Neonatal Heart Monitor Market Segmentation By Geography
- 1. United States
- 2. Canada
- 3. Mexico

North America Fetal and Neonatal Heart Monitor Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 6.50% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Increasing Number of Preterm and Low-weight Births; Advanced Technology in Fetal and Prenatal Monitoring
- 3.3. Market Restrains
- 3.3.1. Stringent Regulatory Procedures
- 3.4. Market Trends
- 3.4.1. Cardiac Monitors Segment is expected to Grow with a High CAGR During the Forecast Period
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. North America Fetal and Neonatal Heart Monitor Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Product Type
- 5.1.1. Fetal Monitoring Devices
- 5.1.1.1. Heart Rate Monitors
- 5.1.1.2. Uterine Contraction Monitor
- 5.1.1.3. Pulse Oximeters
- 5.1.1.4. Other Fetal Monitoring Devices
- 5.1.2. Neonatal Monitoring Devices
- 5.1.2.1. Cardiac Monitors
- 5.1.2.2. Capnographs
- 5.1.2.3. Blood Pressure Monitors
- 5.1.2.4. Other Neonatal Monitoring Devices
- 5.1.1. Fetal Monitoring Devices
- 5.2. Market Analysis, Insights and Forecast - by End User
- 5.2.1. Hospitals
- 5.2.2. Neonatal Care Centers
- 5.2.3. Other End-users
- 5.3. Market Analysis, Insights and Forecast - by Geography
- 5.3.1. United States
- 5.3.2. Canada
- 5.3.3. Mexico
- 5.4. Market Analysis, Insights and Forecast - by Region
- 5.4.1. United States
- 5.4.2. Canada
- 5.4.3. Mexico
- 5.1. Market Analysis, Insights and Forecast - by Product Type
- 6. United States North America Fetal and Neonatal Heart Monitor Market Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Product Type
- 6.1.1. Fetal Monitoring Devices
- 6.1.1.1. Heart Rate Monitors
- 6.1.1.2. Uterine Contraction Monitor
- 6.1.1.3. Pulse Oximeters
- 6.1.1.4. Other Fetal Monitoring Devices
- 6.1.2. Neonatal Monitoring Devices
- 6.1.2.1. Cardiac Monitors
- 6.1.2.2. Capnographs
- 6.1.2.3. Blood Pressure Monitors
- 6.1.2.4. Other Neonatal Monitoring Devices
- 6.1.1. Fetal Monitoring Devices
- 6.2. Market Analysis, Insights and Forecast - by End User
- 6.2.1. Hospitals
- 6.2.2. Neonatal Care Centers
- 6.2.3. Other End-users
- 6.3. Market Analysis, Insights and Forecast - by Geography
- 6.3.1. United States
- 6.3.2. Canada
- 6.3.3. Mexico
- 6.1. Market Analysis, Insights and Forecast - by Product Type
- 7. Canada North America Fetal and Neonatal Heart Monitor Market Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Product Type
- 7.1.1. Fetal Monitoring Devices
- 7.1.1.1. Heart Rate Monitors
- 7.1.1.2. Uterine Contraction Monitor
- 7.1.1.3. Pulse Oximeters
- 7.1.1.4. Other Fetal Monitoring Devices
- 7.1.2. Neonatal Monitoring Devices
- 7.1.2.1. Cardiac Monitors
- 7.1.2.2. Capnographs
- 7.1.2.3. Blood Pressure Monitors
- 7.1.2.4. Other Neonatal Monitoring Devices
- 7.1.1. Fetal Monitoring Devices
- 7.2. Market Analysis, Insights and Forecast - by End User
- 7.2.1. Hospitals
- 7.2.2. Neonatal Care Centers
- 7.2.3. Other End-users
- 7.3. Market Analysis, Insights and Forecast - by Geography
- 7.3.1. United States
- 7.3.2. Canada
- 7.3.3. Mexico
- 7.1. Market Analysis, Insights and Forecast - by Product Type
- 8. Mexico North America Fetal and Neonatal Heart Monitor Market Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by Product Type
- 8.1.1. Fetal Monitoring Devices
- 8.1.1.1. Heart Rate Monitors
- 8.1.1.2. Uterine Contraction Monitor
- 8.1.1.3. Pulse Oximeters
- 8.1.1.4. Other Fetal Monitoring Devices
- 8.1.2. Neonatal Monitoring Devices
- 8.1.2.1. Cardiac Monitors
- 8.1.2.2. Capnographs
- 8.1.2.3. Blood Pressure Monitors
- 8.1.2.4. Other Neonatal Monitoring Devices
- 8.1.1. Fetal Monitoring Devices
- 8.2. Market Analysis, Insights and Forecast - by End User
- 8.2.1. Hospitals
- 8.2.2. Neonatal Care Centers
- 8.2.3. Other End-users
- 8.3. Market Analysis, Insights and Forecast - by Geography
- 8.3.1. United States
- 8.3.2. Canada
- 8.3.3. Mexico
- 8.1. Market Analysis, Insights and Forecast - by Product Type
- 9. United States North America Fetal and Neonatal Heart Monitor Market Analysis, Insights and Forecast, 2019-2031
- 10. Canada North America Fetal and Neonatal Heart Monitor Market Analysis, Insights and Forecast, 2019-2031
- 11. Mexico North America Fetal and Neonatal Heart Monitor Market Analysis, Insights and Forecast, 2019-2031
- 12. Rest of North America North America Fetal and Neonatal Heart Monitor Market Analysis, Insights and Forecast, 2019-2031
- 13. Competitive Analysis
- 13.1. Market Share Analysis 2024
- 13.2. Company Profiles
- 13.2.1 Becton Dickinson and Company
- 13.2.1.1. Overview
- 13.2.1.2. Products
- 13.2.1.3. SWOT Analysis
- 13.2.1.4. Recent Developments
- 13.2.1.5. Financials (Based on Availability)
- 13.2.2 Natus Medical Incorporated
- 13.2.2.1. Overview
- 13.2.2.2. Products
- 13.2.2.3. SWOT Analysis
- 13.2.2.4. Recent Developments
- 13.2.2.5. Financials (Based on Availability)
- 13.2.3 Masimo Corporation
- 13.2.3.1. Overview
- 13.2.3.2. Products
- 13.2.3.3. SWOT Analysis
- 13.2.3.4. Recent Developments
- 13.2.3.5. Financials (Based on Availability)
- 13.2.4 GE Healthcare
- 13.2.4.1. Overview
- 13.2.4.2. Products
- 13.2.4.3. SWOT Analysis
- 13.2.4.4. Recent Developments
- 13.2.4.5. Financials (Based on Availability)
- 13.2.5 CooperSurgical Inc
- 13.2.5.1. Overview
- 13.2.5.2. Products
- 13.2.5.3. SWOT Analysis
- 13.2.5.4. Recent Developments
- 13.2.5.5. Financials (Based on Availability)
- 13.2.6 Draegerwerk AG & Co KGaA
- 13.2.6.1. Overview
- 13.2.6.2. Products
- 13.2.6.3. SWOT Analysis
- 13.2.6.4. Recent Developments
- 13.2.6.5. Financials (Based on Availability)
- 13.2.7 Koninklijke Philips NV
- 13.2.7.1. Overview
- 13.2.7.2. Products
- 13.2.7.3. SWOT Analysis
- 13.2.7.4. Recent Developments
- 13.2.7.5. Financials (Based on Availability)
- 13.2.8 Medtronic Plc
- 13.2.8.1. Overview
- 13.2.8.2. Products
- 13.2.8.3. SWOT Analysis
- 13.2.8.4. Recent Developments
- 13.2.8.5. Financials (Based on Availability)
- 13.2.9 Siemens Healthineers*List Not Exhaustive
- 13.2.9.1. Overview
- 13.2.9.2. Products
- 13.2.9.3. SWOT Analysis
- 13.2.9.4. Recent Developments
- 13.2.9.5. Financials (Based on Availability)
- 13.2.10 FUJIFILM Holdings Inc
- 13.2.10.1. Overview
- 13.2.10.2. Products
- 13.2.10.3. SWOT Analysis
- 13.2.10.4. Recent Developments
- 13.2.10.5. Financials (Based on Availability)
- 13.2.1 Becton Dickinson and Company
List of Figures
- Figure 1: North America Fetal and Neonatal Heart Monitor Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: North America Fetal and Neonatal Heart Monitor Market Share (%) by Company 2024
List of Tables
- Table 1: North America Fetal and Neonatal Heart Monitor Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: North America Fetal and Neonatal Heart Monitor Market Revenue Million Forecast, by Product Type 2019 & 2032
- Table 3: North America Fetal and Neonatal Heart Monitor Market Revenue Million Forecast, by End User 2019 & 2032
- Table 4: North America Fetal and Neonatal Heart Monitor Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 5: North America Fetal and Neonatal Heart Monitor Market Revenue Million Forecast, by Region 2019 & 2032
- Table 6: North America Fetal and Neonatal Heart Monitor Market Revenue Million Forecast, by Country 2019 & 2032
- Table 7: United States North America Fetal and Neonatal Heart Monitor Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 8: Canada North America Fetal and Neonatal Heart Monitor Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: Mexico North America Fetal and Neonatal Heart Monitor Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: Rest of North America North America Fetal and Neonatal Heart Monitor Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 11: North America Fetal and Neonatal Heart Monitor Market Revenue Million Forecast, by Product Type 2019 & 2032
- Table 12: North America Fetal and Neonatal Heart Monitor Market Revenue Million Forecast, by End User 2019 & 2032
- Table 13: North America Fetal and Neonatal Heart Monitor Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 14: North America Fetal and Neonatal Heart Monitor Market Revenue Million Forecast, by Country 2019 & 2032
- Table 15: North America Fetal and Neonatal Heart Monitor Market Revenue Million Forecast, by Product Type 2019 & 2032
- Table 16: North America Fetal and Neonatal Heart Monitor Market Revenue Million Forecast, by End User 2019 & 2032
- Table 17: North America Fetal and Neonatal Heart Monitor Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 18: North America Fetal and Neonatal Heart Monitor Market Revenue Million Forecast, by Country 2019 & 2032
- Table 19: North America Fetal and Neonatal Heart Monitor Market Revenue Million Forecast, by Product Type 2019 & 2032
- Table 20: North America Fetal and Neonatal Heart Monitor Market Revenue Million Forecast, by End User 2019 & 2032
- Table 21: North America Fetal and Neonatal Heart Monitor Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 22: North America Fetal and Neonatal Heart Monitor Market Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the North America Fetal and Neonatal Heart Monitor Market?
The projected CAGR is approximately 6.50%.
2. Which companies are prominent players in the North America Fetal and Neonatal Heart Monitor Market?
Key companies in the market include Becton Dickinson and Company, Natus Medical Incorporated, Masimo Corporation, GE Healthcare, CooperSurgical Inc, Draegerwerk AG & Co KGaA, Koninklijke Philips NV, Medtronic Plc, Siemens Healthineers*List Not Exhaustive, FUJIFILM Holdings Inc.
3. What are the main segments of the North America Fetal and Neonatal Heart Monitor Market?
The market segments include Product Type, End User, Geography.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
Increasing Number of Preterm and Low-weight Births; Advanced Technology in Fetal and Prenatal Monitoring.
6. What are the notable trends driving market growth?
Cardiac Monitors Segment is expected to Grow with a High CAGR During the Forecast Period.
7. Are there any restraints impacting market growth?
Stringent Regulatory Procedures.
8. Can you provide examples of recent developments in the market?
In September 2022, Pxierra launched the Artificial Intelligence (AI) baby monitor. This device is designed to provide non-contact heart rate and breathing rate measurements, making it easier and more convenient for patients to keep track of their newborns' vital signs.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "North America Fetal and Neonatal Heart Monitor Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the North America Fetal and Neonatal Heart Monitor Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the North America Fetal and Neonatal Heart Monitor Market?
To stay informed about further developments, trends, and reports in the North America Fetal and Neonatal Heart Monitor Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence