Key Insights
The commercial aircraft seating market is experiencing robust growth, driven by a surge in air travel demand and the ongoing replacement of aging aircraft fleets globally. The market's Compound Annual Growth Rate (CAGR) of 7.32% from 2019 to 2024 suggests a significant expansion, with a projected market size exceeding $XX million in 2025. This growth is fueled by several key factors. Firstly, the rise in low-cost carriers (LCCs) significantly increases the demand for cost-effective, lightweight seating solutions. Secondly, technological advancements in seat design, incorporating enhanced comfort and in-flight entertainment features, are driving premiumization across various aircraft classes. Thirdly, increasing focus on sustainability within the aviation industry encourages manufacturers to develop lighter, more fuel-efficient seating options, reducing operational costs for airlines. Narrow-body aircraft seating dominates the market share due to the higher volume of narrow-body aircraft in operation. However, wide-body aircraft seating is expected to see faster growth due to increasing demand for long-haul flights. Competition among leading players like Expliseat, Safran, Recaro Group, and others is fierce, prompting continuous innovation and cost optimization.
The forecast period (2025-2033) anticipates continued market expansion, driven by consistent growth in air passenger traffic and fleet renewal cycles. Key restraints include supply chain disruptions, fluctuations in raw material prices, and economic downturns that can impact airline investment in new aircraft and seating upgrades. However, the long-term outlook remains optimistic, underpinned by the enduring demand for air travel and the progressive adoption of advanced seating technologies. Regional variations exist, with North America and Europe anticipated to remain significant markets due to robust air travel demand and significant airline presence. Emerging economies in Asia-Pacific and the Middle East also present considerable growth potential, owing to rapid economic growth and increasing air travel infrastructure development. The focus on customization and personalization of aircraft seating will likely shape future market dynamics, driving competition among manufacturers to offer tailored solutions.

Commercial Aircraft Seating Industry: A Comprehensive Market Report (2019-2033)
This comprehensive report provides an in-depth analysis of the commercial aircraft seating industry, encompassing market dynamics, growth trends, competitive landscape, and future outlook. With a study period spanning 2019-2033, a base year of 2025, and a forecast period of 2025-2033, this report is an essential resource for industry professionals, investors, and strategic decision-makers. The report analyzes the parent market of aerospace and defense and the child market of commercial aircraft seating, providing a granular view of market segments including narrowbody and widebody aircraft. The market size is projected to reach xx million units by 2033.
Commercial Aircraft Seating Industry Market Dynamics & Structure
The commercial aircraft seating market is characterized by a moderately concentrated structure, with key players holding significant market share. Technological innovation, driven by the need for lighter weight, enhanced comfort, and improved sustainability, is a major growth driver. Stringent safety regulations and certification processes influence product design and manufacturing. Competitive substitutes include alternative seating materials and designs aiming to enhance passenger experience. The end-user demographic is primarily driven by airline companies, with their strategies greatly influencing seat selection. M&A activity has been moderate, primarily focused on expanding product portfolios and enhancing geographical reach.
- Market Concentration: The top 5 players hold approximately xx% of the market share (2024).
- Technological Innovation: Focus on lightweight materials (e.g., carbon fiber composites), improved ergonomics, and in-seat entertainment systems.
- Regulatory Framework: Stringent safety standards (e.g., FAA, EASA) influence design and testing.
- Competitive Substitutes: Emerging materials and alternative seating configurations pose a challenge.
- M&A Activity: xx major M&A deals were recorded between 2019 and 2024. (Illustrative example, further data required for accurate reporting)
- Innovation Barriers: High certification costs and lengthy approval processes.
Commercial Aircraft Seating Industry Growth Trends & Insights
The commercial aircraft seating market experienced significant growth between 2019 and 2024, driven by increasing air travel demand and fleet modernization. The COVID-19 pandemic temporarily impacted the market, but recovery is underway, fueled by pent-up demand and airline expansion plans. Technological advancements, such as the integration of smart technologies and personalized in-seat entertainment, are shaping consumer preferences. Airlines are focusing on enhancing passenger experience to improve customer satisfaction and loyalty. The market is expected to witness a Compound Annual Growth Rate (CAGR) of xx% during the forecast period (2025-2033). Market penetration of advanced seating technologies is gradually increasing, with a projected xx% penetration by 2033.

Dominant Regions, Countries, or Segments in Commercial Aircraft Seating Industry
The North American and European regions currently dominate the commercial aircraft seating market, driven by strong airline industries and high aircraft production rates. Within these regions, significant growth is observed in specific countries known for significant aircraft manufacturing and airline operations. The narrowbody aircraft segment currently holds the largest market share, owing to its widespread use by budget and full-service airlines. However, the widebody segment is projected to experience significant growth driven by increasing long-haul travel demand.
- Key Drivers (North America): Strong domestic air travel, major aircraft manufacturers (Boeing), and significant airline fleet expansion.
- Key Drivers (Europe): Large air travel market, presence of major aircraft manufacturers (Airbus), and robust airline networks.
- Narrowbody Segment: High volume production, cost-effectiveness, and suitability for short-to-medium haul flights.
- Widebody Segment: Increasing demand for long-haul travel, offering premium seating options.
Commercial Aircraft Seating Industry Product Landscape
The commercial aircraft seating market offers a diverse range of products, catering to different aircraft types and passenger classes. Innovations include lightweight materials, improved ergonomics, and integrated technology such as in-seat power and entertainment systems. Key selling propositions include enhanced passenger comfort, durability, and weight reduction for improved fuel efficiency. Technological advancements focus on improving safety features, reducing maintenance costs, and personalizing the passenger experience.
Key Drivers, Barriers & Challenges in Commercial Aircraft Seating Industry
Key Drivers:
- Growing air passenger traffic globally.
- Increasing fleet modernization by airlines.
- Technological advancements in seating design and materials.
- Government initiatives promoting sustainable aviation.
Key Challenges:
- Supply chain disruptions impacting material availability and production timelines.
- Stringent safety and regulatory requirements increasing certification costs.
- Intense competition among manufacturers leading to price pressures. (estimated impact: xx% reduction in average pricing from 2024 to 2033)
Emerging Opportunities in Commercial Aircraft Seating Industry
- Expansion into emerging markets with growing air travel demand.
- Development of innovative seating designs with enhanced comfort and personalization.
- Integration of sustainable and eco-friendly materials.
- Growing demand for premium economy and business class seating options.
Growth Accelerators in the Commercial Aircraft Seating Industry
Technological breakthroughs in lightweight materials and advanced manufacturing techniques, strategic collaborations between seating manufacturers and airlines, and expansion into new markets with high growth potential are key catalysts driving long-term growth. Furthermore, investments in research and development to enhance product features and sustainability are pivotal.
Key Players Shaping the Commercial Aircraft Seating Industry Market
- Expliseat
- Safran
- Recaro Group
- STELIA Aerospace (Airbus Atlantic Merginac)
- Thompson Aero Seating
- Jamco Corporation
- Adient Aerospace
- Collins Aerospace
- ZIM Aircraft Seating Gmb
Notable Milestones in Commercial Aircraft Seating Industry Sector
- June 2022: Recaro Aircraft Seating secured contracts with KLM, Transavia France, and Transavia Airlines for economy class seats on new Airbus aircraft. This significantly boosted Recaro's market share and highlighted the demand for its products.
- June 2022: STELIA Aerospace and AERQ collaborated on integrating cabin digital signage into OPERA seats for the A320neo family, showcasing technological advancements and increasing market competitiveness.
- July 2022: ZIM Aircraft Seating's agreement with Air New Zealand to supply premium economy seats for its Boeing 787-9 Dreamliner fleet demonstrated the growing demand for premium seating options and ZIM's success in securing a significant contract.
In-Depth Commercial Aircraft Seating Industry Market Outlook
The future of the commercial aircraft seating market is promising, driven by continued growth in air travel, technological advancements, and increasing focus on passenger experience. Strategic partnerships, expansion into new markets, and the development of sustainable seating solutions will shape the industry's trajectory. The market is poised for substantial growth, with opportunities for manufacturers who can innovate and adapt to evolving customer needs.
Commercial Aircraft Seating Industry Segmentation
-
1. Aircraft Type
- 1.1. Narrowbody
- 1.2. Widebody
Commercial Aircraft Seating Industry Segmentation By Geography
-
1. North America
- 1.1. United States
- 1.2. Canada
- 1.3. Mexico
-
2. South America
- 2.1. Brazil
- 2.2. Argentina
- 2.3. Rest of South America
-
3. Europe
- 3.1. United Kingdom
- 3.2. Germany
- 3.3. France
- 3.4. Italy
- 3.5. Spain
- 3.6. Russia
- 3.7. Benelux
- 3.8. Nordics
- 3.9. Rest of Europe
-
4. Middle East & Africa
- 4.1. Turkey
- 4.2. Israel
- 4.3. GCC
- 4.4. North Africa
- 4.5. South Africa
- 4.6. Rest of Middle East & Africa
-
5. Asia Pacific
- 5.1. China
- 5.2. India
- 5.3. Japan
- 5.4. South Korea
- 5.5. ASEAN
- 5.6. Oceania
- 5.7. Rest of Asia Pacific

Commercial Aircraft Seating Industry REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 7.32% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.3. Market Restrains
- 3.4. Market Trends
- 3.4.1. OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Global Commercial Aircraft Seating Industry Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Aircraft Type
- 5.1.1. Narrowbody
- 5.1.2. Widebody
- 5.2. Market Analysis, Insights and Forecast - by Region
- 5.2.1. North America
- 5.2.2. South America
- 5.2.3. Europe
- 5.2.4. Middle East & Africa
- 5.2.5. Asia Pacific
- 5.1. Market Analysis, Insights and Forecast - by Aircraft Type
- 6. North America Commercial Aircraft Seating Industry Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Aircraft Type
- 6.1.1. Narrowbody
- 6.1.2. Widebody
- 6.1. Market Analysis, Insights and Forecast - by Aircraft Type
- 7. South America Commercial Aircraft Seating Industry Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Aircraft Type
- 7.1.1. Narrowbody
- 7.1.2. Widebody
- 7.1. Market Analysis, Insights and Forecast - by Aircraft Type
- 8. Europe Commercial Aircraft Seating Industry Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by Aircraft Type
- 8.1.1. Narrowbody
- 8.1.2. Widebody
- 8.1. Market Analysis, Insights and Forecast - by Aircraft Type
- 9. Middle East & Africa Commercial Aircraft Seating Industry Analysis, Insights and Forecast, 2019-2031
- 9.1. Market Analysis, Insights and Forecast - by Aircraft Type
- 9.1.1. Narrowbody
- 9.1.2. Widebody
- 9.1. Market Analysis, Insights and Forecast - by Aircraft Type
- 10. Asia Pacific Commercial Aircraft Seating Industry Analysis, Insights and Forecast, 2019-2031
- 10.1. Market Analysis, Insights and Forecast - by Aircraft Type
- 10.1.1. Narrowbody
- 10.1.2. Widebody
- 10.1. Market Analysis, Insights and Forecast - by Aircraft Type
- 11. Competitive Analysis
- 11.1. Global Market Share Analysis 2024
- 11.2. Company Profiles
- 11.2.1 Expliseat
- 11.2.1.1. Overview
- 11.2.1.2. Products
- 11.2.1.3. SWOT Analysis
- 11.2.1.4. Recent Developments
- 11.2.1.5. Financials (Based on Availability)
- 11.2.2 Safran
- 11.2.2.1. Overview
- 11.2.2.2. Products
- 11.2.2.3. SWOT Analysis
- 11.2.2.4. Recent Developments
- 11.2.2.5. Financials (Based on Availability)
- 11.2.3 Recaro Group
- 11.2.3.1. Overview
- 11.2.3.2. Products
- 11.2.3.3. SWOT Analysis
- 11.2.3.4. Recent Developments
- 11.2.3.5. Financials (Based on Availability)
- 11.2.4 STELIA Aerospace (Airbus Atlantic Merginac)
- 11.2.4.1. Overview
- 11.2.4.2. Products
- 11.2.4.3. SWOT Analysis
- 11.2.4.4. Recent Developments
- 11.2.4.5. Financials (Based on Availability)
- 11.2.5 Thompson Aero Seating
- 11.2.5.1. Overview
- 11.2.5.2. Products
- 11.2.5.3. SWOT Analysis
- 11.2.5.4. Recent Developments
- 11.2.5.5. Financials (Based on Availability)
- 11.2.6 Jamco Corporation
- 11.2.6.1. Overview
- 11.2.6.2. Products
- 11.2.6.3. SWOT Analysis
- 11.2.6.4. Recent Developments
- 11.2.6.5. Financials (Based on Availability)
- 11.2.7 Adient Aerospace
- 11.2.7.1. Overview
- 11.2.7.2. Products
- 11.2.7.3. SWOT Analysis
- 11.2.7.4. Recent Developments
- 11.2.7.5. Financials (Based on Availability)
- 11.2.8 Collins Aerospace
- 11.2.8.1. Overview
- 11.2.8.2. Products
- 11.2.8.3. SWOT Analysis
- 11.2.8.4. Recent Developments
- 11.2.8.5. Financials (Based on Availability)
- 11.2.9 ZIM Aircraft Seating Gmb
- 11.2.9.1. Overview
- 11.2.9.2. Products
- 11.2.9.3. SWOT Analysis
- 11.2.9.4. Recent Developments
- 11.2.9.5. Financials (Based on Availability)
- 11.2.1 Expliseat
List of Figures
- Figure 1: Global Commercial Aircraft Seating Industry Revenue Breakdown (Million, %) by Region 2024 & 2032
- Figure 2: North America Commercial Aircraft Seating Industry Revenue (Million), by Aircraft Type 2024 & 2032
- Figure 3: North America Commercial Aircraft Seating Industry Revenue Share (%), by Aircraft Type 2024 & 2032
- Figure 4: North America Commercial Aircraft Seating Industry Revenue (Million), by Country 2024 & 2032
- Figure 5: North America Commercial Aircraft Seating Industry Revenue Share (%), by Country 2024 & 2032
- Figure 6: South America Commercial Aircraft Seating Industry Revenue (Million), by Aircraft Type 2024 & 2032
- Figure 7: South America Commercial Aircraft Seating Industry Revenue Share (%), by Aircraft Type 2024 & 2032
- Figure 8: South America Commercial Aircraft Seating Industry Revenue (Million), by Country 2024 & 2032
- Figure 9: South America Commercial Aircraft Seating Industry Revenue Share (%), by Country 2024 & 2032
- Figure 10: Europe Commercial Aircraft Seating Industry Revenue (Million), by Aircraft Type 2024 & 2032
- Figure 11: Europe Commercial Aircraft Seating Industry Revenue Share (%), by Aircraft Type 2024 & 2032
- Figure 12: Europe Commercial Aircraft Seating Industry Revenue (Million), by Country 2024 & 2032
- Figure 13: Europe Commercial Aircraft Seating Industry Revenue Share (%), by Country 2024 & 2032
- Figure 14: Middle East & Africa Commercial Aircraft Seating Industry Revenue (Million), by Aircraft Type 2024 & 2032
- Figure 15: Middle East & Africa Commercial Aircraft Seating Industry Revenue Share (%), by Aircraft Type 2024 & 2032
- Figure 16: Middle East & Africa Commercial Aircraft Seating Industry Revenue (Million), by Country 2024 & 2032
- Figure 17: Middle East & Africa Commercial Aircraft Seating Industry Revenue Share (%), by Country 2024 & 2032
- Figure 18: Asia Pacific Commercial Aircraft Seating Industry Revenue (Million), by Aircraft Type 2024 & 2032
- Figure 19: Asia Pacific Commercial Aircraft Seating Industry Revenue Share (%), by Aircraft Type 2024 & 2032
- Figure 20: Asia Pacific Commercial Aircraft Seating Industry Revenue (Million), by Country 2024 & 2032
- Figure 21: Asia Pacific Commercial Aircraft Seating Industry Revenue Share (%), by Country 2024 & 2032
List of Tables
- Table 1: Global Commercial Aircraft Seating Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 2: Global Commercial Aircraft Seating Industry Revenue Million Forecast, by Aircraft Type 2019 & 2032
- Table 3: Global Commercial Aircraft Seating Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 4: Global Commercial Aircraft Seating Industry Revenue Million Forecast, by Aircraft Type 2019 & 2032
- Table 5: Global Commercial Aircraft Seating Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 6: United States Commercial Aircraft Seating Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 7: Canada Commercial Aircraft Seating Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 8: Mexico Commercial Aircraft Seating Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: Global Commercial Aircraft Seating Industry Revenue Million Forecast, by Aircraft Type 2019 & 2032
- Table 10: Global Commercial Aircraft Seating Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 11: Brazil Commercial Aircraft Seating Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 12: Argentina Commercial Aircraft Seating Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 13: Rest of South America Commercial Aircraft Seating Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 14: Global Commercial Aircraft Seating Industry Revenue Million Forecast, by Aircraft Type 2019 & 2032
- Table 15: Global Commercial Aircraft Seating Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 16: United Kingdom Commercial Aircraft Seating Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 17: Germany Commercial Aircraft Seating Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 18: France Commercial Aircraft Seating Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 19: Italy Commercial Aircraft Seating Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 20: Spain Commercial Aircraft Seating Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 21: Russia Commercial Aircraft Seating Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 22: Benelux Commercial Aircraft Seating Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 23: Nordics Commercial Aircraft Seating Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 24: Rest of Europe Commercial Aircraft Seating Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 25: Global Commercial Aircraft Seating Industry Revenue Million Forecast, by Aircraft Type 2019 & 2032
- Table 26: Global Commercial Aircraft Seating Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 27: Turkey Commercial Aircraft Seating Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 28: Israel Commercial Aircraft Seating Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 29: GCC Commercial Aircraft Seating Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 30: North Africa Commercial Aircraft Seating Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 31: South Africa Commercial Aircraft Seating Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 32: Rest of Middle East & Africa Commercial Aircraft Seating Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 33: Global Commercial Aircraft Seating Industry Revenue Million Forecast, by Aircraft Type 2019 & 2032
- Table 34: Global Commercial Aircraft Seating Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 35: China Commercial Aircraft Seating Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 36: India Commercial Aircraft Seating Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 37: Japan Commercial Aircraft Seating Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 38: South Korea Commercial Aircraft Seating Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 39: ASEAN Commercial Aircraft Seating Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 40: Oceania Commercial Aircraft Seating Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 41: Rest of Asia Pacific Commercial Aircraft Seating Industry Revenue (Million) Forecast, by Application 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Commercial Aircraft Seating Industry?
The projected CAGR is approximately 7.32%.
2. Which companies are prominent players in the Commercial Aircraft Seating Industry?
Key companies in the market include Expliseat, Safran, Recaro Group, STELIA Aerospace (Airbus Atlantic Merginac), Thompson Aero Seating, Jamco Corporation, Adient Aerospace, Collins Aerospace, ZIM Aircraft Seating Gmb.
3. What are the main segments of the Commercial Aircraft Seating Industry?
The market segments include Aircraft Type.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
N/A
6. What are the notable trends driving market growth?
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.
7. Are there any restraints impacting market growth?
N/A
8. Can you provide examples of recent developments in the market?
July 2022: ZIM Aircraft Seating agreed to supply premium economy seats for Air New Zealand's Boeing 787-9 Dreamliner fleet.June 2022: STELIA Aerospace and AERQ to collaborate on Cabin Digital Signage integration of OPERA seats for the A320neo family.June 2022: Recaro Aircraft Seating was selected by KLM Royal Dutch Airlines (KLM), Transavia France, and Netherlands-based Transavia Airlines to outfit new Airbus aircraft with economy class seats.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Commercial Aircraft Seating Industry," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Commercial Aircraft Seating Industry report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Commercial Aircraft Seating Industry?
To stay informed about further developments, trends, and reports in the Commercial Aircraft Seating Industry, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence