Key Insights
The European frozen dessert market, valued at approximately €15 billion in 2025, is projected to experience steady growth, driven by several key factors. Rising disposable incomes, particularly in Western European nations like Germany, France, and the UK, are fueling increased consumer spending on premium and convenient food options. The growing popularity of health-conscious frozen desserts, such as low-fat and organic ice cream and frozen yogurt alternatives, is another significant driver. Furthermore, innovative product launches, including unique flavors and healthier formulations, continue to attract consumers and expand the market. The rise of e-commerce and online grocery delivery services also contribute to market expansion, offering consumers greater convenience and accessibility. While the market faces challenges like increasing raw material costs and fluctuating consumer preferences, these are largely offset by the strong underlying trends.
Within the European market, the UK, Germany, France, and Italy represent the largest national markets, driven by high population density and robust consumer spending. Convenience stores and supermarkets/hypermarkets remain dominant distribution channels, though the online retail segment is showing significant growth potential and is expected to capture a larger market share in the coming years. Key players, including Unilever, Nestlé, and Mondelēz International, leverage their strong brand recognition and extensive distribution networks to maintain a competitive edge. However, smaller, specialized brands focusing on niche products and sustainable sourcing are emerging as strong competitors, capitalizing on growing consumer interest in ethical and environmentally friendly options. The projected CAGR of 4.70% suggests a steady and continuous expansion of the market throughout the forecast period (2025-2033), promising significant opportunities for both established and emerging players.

Europe Frozen Dessert Industry: A Comprehensive Market Report (2019-2033)
This comprehensive report provides an in-depth analysis of the European frozen dessert market, encompassing historical data (2019-2024), the base year (2025), and a detailed forecast spanning 2025-2033. It delves into market dynamics, growth trends, regional performance, product landscapes, key players, and emerging opportunities, offering valuable insights for industry professionals, investors, and strategic decision-makers. The report segments the market by product type (Ice Cream, Frozen Yogurt, Water-based Ice Cream, Frozen Cakes, Others) and distribution channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retailers, Others), providing a granular understanding of market behavior. Key players like Unilever, Mondelēz International, Nestlé S.A., General Mills Inc., and Fonterra Co-operative Group (among others) are analyzed for their market strategies and performance. The report's quantitative and qualitative data offers actionable intelligence to navigate the complexities of this dynamic market. The total market size is projected to reach xx Million units by 2033.
Europe Frozen Dessert Industry Market Dynamics & Structure
The European frozen dessert market is characterized by moderate concentration, with a few large multinational players holding significant market share. Technological innovation, particularly in areas like natural ingredients, healthier options, and sustainable packaging, is a key driver. Strict regulatory frameworks regarding labeling, ingredients, and health claims influence product development and marketing strategies. Competitive pressures from substitute products like fresh desserts and healthier snacks are also impacting the market. End-user demographics, particularly the growing health-conscious consumer segment, are shaping demand for lower-sugar and healthier options. M&A activity has been relatively consistent, with larger players seeking to expand their product portfolios and market reach.
- Market Concentration: Oligopolistic, with top 5 players holding approximately xx% market share in 2025 (estimated).
- Technological Innovation: Focus on natural ingredients, reduced sugar content, innovative flavors, and sustainable packaging.
- Regulatory Framework: Stringent regulations on labeling, ingredients, and marketing claims.
- Competitive Substitutes: Fresh desserts, healthier snacks, and plant-based alternatives pose a competitive challenge.
- End-User Demographics: Growing demand for healthier and convenient options among health-conscious consumers.
- M&A Trends: Moderate M&A activity, with strategic acquisitions aimed at expanding product lines and geographical reach. Approximately xx M&A deals were recorded between 2019 and 2024.
Europe Frozen Dessert Industry Growth Trends & Insights
The European frozen dessert market exhibited a CAGR of xx% during the historical period (2019-2024) and is projected to grow at a CAGR of xx% during the forecast period (2025-2033), driven by factors such as rising disposable incomes, changing consumer preferences, and the increasing popularity of convenient food options. Technological advancements in product formulations and packaging have also contributed to market growth. Consumer behavior is shifting towards healthier alternatives, influencing product innovation and market segmentation. Adoption rates of premium and specialized frozen desserts are increasing, while traditional ice cream continues to maintain strong demand.

Dominant Regions, Countries, or Segments in Europe Frozen Dessert Industry
The Western European region, specifically countries like Germany, France, and the UK, dominate the European frozen dessert market due to high per capita consumption and established distribution networks. Within the product type segment, Ice Cream commands the largest market share, followed by Frozen Yogurt. Supermarkets/Hypermarkets represent the primary distribution channel.
- Key Drivers (Western Europe): High disposable incomes, established retail infrastructure, strong consumer preference for frozen desserts.
- Market Share: Ice Cream holds approximately xx% of the market in 2025, followed by Frozen Yogurt at xx% and others at xx% (estimated). Supermarkets/Hypermarkets dominate the distribution channel with approximately xx% market share in 2025.
- Growth Potential: Growth is expected in Southern Europe, driven by rising incomes and tourism. The online retail channel also presents significant growth potential.
Europe Frozen Dessert Industry Product Landscape
The European frozen dessert market showcases a wide array of products, from traditional ice cream flavors to innovative healthier options such as low-sugar, organic, and plant-based varieties. Product innovation focuses on improving taste, texture, and nutritional value while incorporating sustainable packaging solutions. Key performance metrics include consumer satisfaction, repeat purchases, and brand loyalty. The success of new products depends on effective marketing and distribution strategies targeting specific consumer segments.
Key Drivers, Barriers & Challenges in Europe Frozen Dessert Industry
Key Drivers: Rising disposable incomes, changing consumer preferences towards convenient and indulgent treats, and technological advancements in product development and packaging.
Key Challenges: Increasing competition from healthier alternatives, fluctuating raw material prices, and stringent regulations impacting product formulation and marketing. Supply chain disruptions, particularly post-pandemic, impacted production and distribution, leading to xx% estimated decrease in product availability in 2022.
Emerging Opportunities in Europe Frozen Dessert Industry
Emerging opportunities lie in the growing demand for healthier and sustainable options, including plant-based and organic frozen desserts. Innovative product formats and flavors catering to specific dietary needs and preferences will drive market growth. Expansion into untapped markets in Eastern Europe and online retail channels presents significant opportunities.
Growth Accelerators in the Europe Frozen Dessert Industry Industry
Strategic partnerships and collaborations between manufacturers and retailers are key growth accelerators, improving distribution and product visibility. Technological breakthroughs in product formulation and packaging will lead to innovations in taste, texture, and health benefits. Market expansion strategies targeting new consumer segments and geographical regions will drive market growth.
Key Players Shaping the Europe Frozen Dessert Industry Market
- Unilever
- Mondelēz International
- Nestlé S.A.
- General Mills Inc.
- Fonterra Co-operative Group
- Dunkin' Brands Group Inc
- Chobani LLC
- Blue Bell Creameries LP
Notable Milestones in Europe Frozen Dessert Industry Sector
- 2021 (Q3): Unilever launches a new range of plant-based ice cream.
- 2022 (Q1): Mondelēz International introduces a new line of low-sugar ice cream.
- 2023 (Q2): Nestlé S.A. announces a major investment in sustainable packaging for its frozen desserts. (Further milestones require specific data).
In-Depth Europe Frozen Dessert Industry Market Outlook
The European frozen dessert market is poised for continued growth, driven by innovative product development, expanding distribution channels, and evolving consumer preferences. Strategic investments in sustainable practices, healthy product offerings, and digital marketing will be crucial for success. The market offers significant opportunities for both established players and new entrants to capitalize on emerging trends and consumer demands.
Europe Frozen Dessert Industry Segmentation
-
1. Product Type
- 1.1. Frozen Yogurt
-
1.2. Ice Cream
- 1.2.1. Artisanal Ice Cream
- 1.2.2. Dairy-based Ice Cream
- 1.2.3. Water-based Ice Cream
- 1.3. Frozen Cakes
- 1.4. Others
-
2. Distribution Channel
- 2.1. Supermarkets/Hypermarkets
- 2.2. Convenience Stores
- 2.3. Speciality Stores
- 2.4. Online Retailer
- 2.5. Others
Europe Frozen Dessert Industry Segmentation By Geography
- 1. Germany
- 2. United Kingdom
- 3. France
- 4. Italy
- 5. Spain
- 6. Rest of Europe

Europe Frozen Dessert Industry REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 4.70% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Demand for Low-fat and Non-Dairy Ice Cream Products; Growing Acceptance of Experimental Flavors
- 3.3. Market Restrains
- 3.3.1. Rising Concern over Health Issues Associated with Ice Cream
- 3.4. Market Trends
- 3.4.1. Rising Health Concerns and Innovation in Flavours is Boosting the Market Growth
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Europe Frozen Dessert Industry Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Product Type
- 5.1.1. Frozen Yogurt
- 5.1.2. Ice Cream
- 5.1.2.1. Artisanal Ice Cream
- 5.1.2.2. Dairy-based Ice Cream
- 5.1.2.3. Water-based Ice Cream
- 5.1.3. Frozen Cakes
- 5.1.4. Others
- 5.2. Market Analysis, Insights and Forecast - by Distribution Channel
- 5.2.1. Supermarkets/Hypermarkets
- 5.2.2. Convenience Stores
- 5.2.3. Speciality Stores
- 5.2.4. Online Retailer
- 5.2.5. Others
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. Germany
- 5.3.2. United Kingdom
- 5.3.3. France
- 5.3.4. Italy
- 5.3.5. Spain
- 5.3.6. Rest of Europe
- 5.1. Market Analysis, Insights and Forecast - by Product Type
- 6. Germany Europe Frozen Dessert Industry Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Product Type
- 6.1.1. Frozen Yogurt
- 6.1.2. Ice Cream
- 6.1.2.1. Artisanal Ice Cream
- 6.1.2.2. Dairy-based Ice Cream
- 6.1.2.3. Water-based Ice Cream
- 6.1.3. Frozen Cakes
- 6.1.4. Others
- 6.2. Market Analysis, Insights and Forecast - by Distribution Channel
- 6.2.1. Supermarkets/Hypermarkets
- 6.2.2. Convenience Stores
- 6.2.3. Speciality Stores
- 6.2.4. Online Retailer
- 6.2.5. Others
- 6.1. Market Analysis, Insights and Forecast - by Product Type
- 7. United Kingdom Europe Frozen Dessert Industry Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Product Type
- 7.1.1. Frozen Yogurt
- 7.1.2. Ice Cream
- 7.1.2.1. Artisanal Ice Cream
- 7.1.2.2. Dairy-based Ice Cream
- 7.1.2.3. Water-based Ice Cream
- 7.1.3. Frozen Cakes
- 7.1.4. Others
- 7.2. Market Analysis, Insights and Forecast - by Distribution Channel
- 7.2.1. Supermarkets/Hypermarkets
- 7.2.2. Convenience Stores
- 7.2.3. Speciality Stores
- 7.2.4. Online Retailer
- 7.2.5. Others
- 7.1. Market Analysis, Insights and Forecast - by Product Type
- 8. France Europe Frozen Dessert Industry Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by Product Type
- 8.1.1. Frozen Yogurt
- 8.1.2. Ice Cream
- 8.1.2.1. Artisanal Ice Cream
- 8.1.2.2. Dairy-based Ice Cream
- 8.1.2.3. Water-based Ice Cream
- 8.1.3. Frozen Cakes
- 8.1.4. Others
- 8.2. Market Analysis, Insights and Forecast - by Distribution Channel
- 8.2.1. Supermarkets/Hypermarkets
- 8.2.2. Convenience Stores
- 8.2.3. Speciality Stores
- 8.2.4. Online Retailer
- 8.2.5. Others
- 8.1. Market Analysis, Insights and Forecast - by Product Type
- 9. Italy Europe Frozen Dessert Industry Analysis, Insights and Forecast, 2019-2031
- 9.1. Market Analysis, Insights and Forecast - by Product Type
- 9.1.1. Frozen Yogurt
- 9.1.2. Ice Cream
- 9.1.2.1. Artisanal Ice Cream
- 9.1.2.2. Dairy-based Ice Cream
- 9.1.2.3. Water-based Ice Cream
- 9.1.3. Frozen Cakes
- 9.1.4. Others
- 9.2. Market Analysis, Insights and Forecast - by Distribution Channel
- 9.2.1. Supermarkets/Hypermarkets
- 9.2.2. Convenience Stores
- 9.2.3. Speciality Stores
- 9.2.4. Online Retailer
- 9.2.5. Others
- 9.1. Market Analysis, Insights and Forecast - by Product Type
- 10. Spain Europe Frozen Dessert Industry Analysis, Insights and Forecast, 2019-2031
- 10.1. Market Analysis, Insights and Forecast - by Product Type
- 10.1.1. Frozen Yogurt
- 10.1.2. Ice Cream
- 10.1.2.1. Artisanal Ice Cream
- 10.1.2.2. Dairy-based Ice Cream
- 10.1.2.3. Water-based Ice Cream
- 10.1.3. Frozen Cakes
- 10.1.4. Others
- 10.2. Market Analysis, Insights and Forecast - by Distribution Channel
- 10.2.1. Supermarkets/Hypermarkets
- 10.2.2. Convenience Stores
- 10.2.3. Speciality Stores
- 10.2.4. Online Retailer
- 10.2.5. Others
- 10.1. Market Analysis, Insights and Forecast - by Product Type
- 11. Rest of Europe Europe Frozen Dessert Industry Analysis, Insights and Forecast, 2019-2031
- 11.1. Market Analysis, Insights and Forecast - by Product Type
- 11.1.1. Frozen Yogurt
- 11.1.2. Ice Cream
- 11.1.2.1. Artisanal Ice Cream
- 11.1.2.2. Dairy-based Ice Cream
- 11.1.2.3. Water-based Ice Cream
- 11.1.3. Frozen Cakes
- 11.1.4. Others
- 11.2. Market Analysis, Insights and Forecast - by Distribution Channel
- 11.2.1. Supermarkets/Hypermarkets
- 11.2.2. Convenience Stores
- 11.2.3. Speciality Stores
- 11.2.4. Online Retailer
- 11.2.5. Others
- 11.1. Market Analysis, Insights and Forecast - by Product Type
- 12. Germany Europe Frozen Dessert Industry Analysis, Insights and Forecast, 2019-2031
- 13. France Europe Frozen Dessert Industry Analysis, Insights and Forecast, 2019-2031
- 14. Italy Europe Frozen Dessert Industry Analysis, Insights and Forecast, 2019-2031
- 15. United Kingdom Europe Frozen Dessert Industry Analysis, Insights and Forecast, 2019-2031
- 16. Netherlands Europe Frozen Dessert Industry Analysis, Insights and Forecast, 2019-2031
- 17. Sweden Europe Frozen Dessert Industry Analysis, Insights and Forecast, 2019-2031
- 18. Rest of Europe Europe Frozen Dessert Industry Analysis, Insights and Forecast, 2019-2031
- 19. Competitive Analysis
- 19.1. Market Share Analysis 2024
- 19.2. Company Profiles
- 19.2.1 Unilever
- 19.2.1.1. Overview
- 19.2.1.2. Products
- 19.2.1.3. SWOT Analysis
- 19.2.1.4. Recent Developments
- 19.2.1.5. Financials (Based on Availability)
- 19.2.2 Mondel?z International
- 19.2.2.1. Overview
- 19.2.2.2. Products
- 19.2.2.3. SWOT Analysis
- 19.2.2.4. Recent Developments
- 19.2.2.5. Financials (Based on Availability)
- 19.2.3 Nestle S A
- 19.2.3.1. Overview
- 19.2.3.2. Products
- 19.2.3.3. SWOT Analysis
- 19.2.3.4. Recent Developments
- 19.2.3.5. Financials (Based on Availability)
- 19.2.4 General Mills Inc
- 19.2.4.1. Overview
- 19.2.4.2. Products
- 19.2.4.3. SWOT Analysis
- 19.2.4.4. Recent Developments
- 19.2.4.5. Financials (Based on Availability)
- 19.2.5 Fonterra Co-operative Group*List Not Exhaustive
- 19.2.5.1. Overview
- 19.2.5.2. Products
- 19.2.5.3. SWOT Analysis
- 19.2.5.4. Recent Developments
- 19.2.5.5. Financials (Based on Availability)
- 19.2.6 Dunkin' Brands Group Inc
- 19.2.6.1. Overview
- 19.2.6.2. Products
- 19.2.6.3. SWOT Analysis
- 19.2.6.4. Recent Developments
- 19.2.6.5. Financials (Based on Availability)
- 19.2.7 Chobani LLC
- 19.2.7.1. Overview
- 19.2.7.2. Products
- 19.2.7.3. SWOT Analysis
- 19.2.7.4. Recent Developments
- 19.2.7.5. Financials (Based on Availability)
- 19.2.8 Blue Bell Creameries LP
- 19.2.8.1. Overview
- 19.2.8.2. Products
- 19.2.8.3. SWOT Analysis
- 19.2.8.4. Recent Developments
- 19.2.8.5. Financials (Based on Availability)
- 19.2.1 Unilever
List of Figures
- Figure 1: Europe Frozen Dessert Industry Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: Europe Frozen Dessert Industry Share (%) by Company 2024
List of Tables
- Table 1: Europe Frozen Dessert Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 2: Europe Frozen Dessert Industry Revenue Million Forecast, by Product Type 2019 & 2032
- Table 3: Europe Frozen Dessert Industry Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 4: Europe Frozen Dessert Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 5: Europe Frozen Dessert Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 6: Germany Europe Frozen Dessert Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 7: France Europe Frozen Dessert Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 8: Italy Europe Frozen Dessert Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: United Kingdom Europe Frozen Dessert Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: Netherlands Europe Frozen Dessert Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 11: Sweden Europe Frozen Dessert Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 12: Rest of Europe Europe Frozen Dessert Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 13: Europe Frozen Dessert Industry Revenue Million Forecast, by Product Type 2019 & 2032
- Table 14: Europe Frozen Dessert Industry Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 15: Europe Frozen Dessert Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 16: Europe Frozen Dessert Industry Revenue Million Forecast, by Product Type 2019 & 2032
- Table 17: Europe Frozen Dessert Industry Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 18: Europe Frozen Dessert Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 19: Europe Frozen Dessert Industry Revenue Million Forecast, by Product Type 2019 & 2032
- Table 20: Europe Frozen Dessert Industry Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 21: Europe Frozen Dessert Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 22: Europe Frozen Dessert Industry Revenue Million Forecast, by Product Type 2019 & 2032
- Table 23: Europe Frozen Dessert Industry Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 24: Europe Frozen Dessert Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 25: Europe Frozen Dessert Industry Revenue Million Forecast, by Product Type 2019 & 2032
- Table 26: Europe Frozen Dessert Industry Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 27: Europe Frozen Dessert Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 28: Europe Frozen Dessert Industry Revenue Million Forecast, by Product Type 2019 & 2032
- Table 29: Europe Frozen Dessert Industry Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 30: Europe Frozen Dessert Industry Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Europe Frozen Dessert Industry?
The projected CAGR is approximately 4.70%.
2. Which companies are prominent players in the Europe Frozen Dessert Industry?
Key companies in the market include Unilever, Mondel?z International, Nestle S A, General Mills Inc, Fonterra Co-operative Group*List Not Exhaustive, Dunkin' Brands Group Inc, Chobani LLC, Blue Bell Creameries LP.
3. What are the main segments of the Europe Frozen Dessert Industry?
The market segments include Product Type, Distribution Channel.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
Demand for Low-fat and Non-Dairy Ice Cream Products; Growing Acceptance of Experimental Flavors.
6. What are the notable trends driving market growth?
Rising Health Concerns and Innovation in Flavours is Boosting the Market Growth.
7. Are there any restraints impacting market growth?
Rising Concern over Health Issues Associated with Ice Cream.
8. Can you provide examples of recent developments in the market?
N/A
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Europe Frozen Dessert Industry," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Europe Frozen Dessert Industry report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Europe Frozen Dessert Industry?
To stay informed about further developments, trends, and reports in the Europe Frozen Dessert Industry, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence