Europe Poultry Meat Market Market Analysis and Forecasts

Key Insights

The European poultry meat market, valued at approximately €XX million in 2025, is experiencing robust growth, projected to expand at a Compound Annual Growth Rate (CAGR) of 26.40% from 2025 to 2033. This significant expansion is driven by several key factors. Increasing consumer demand for affordable and readily available protein sources fuels market growth, particularly in densely populated urban areas. The rising popularity of convenient, ready-to-eat poultry products, such as canned and processed poultry, contributes significantly to market expansion. Furthermore, the sustained growth of the food service sector, including restaurants, cafes, and fast-food chains, creates a substantial demand for poultry meat. While factors like fluctuating feed prices and potential outbreaks of avian influenza pose challenges, the market's resilience is evidenced by the diverse range of product formats (canned, fresh/chilled, frozen, processed) and distribution channels (off-trade and on-trade) catering to varied consumer preferences and purchasing habits. The presence of major players such as Société Bretonne de Volaille, Tyson Foods, and JBS SA indicates a highly competitive but dynamic market. Significant regional variations exist, with Germany, France, the UK, and Italy representing key markets within Europe, each exhibiting unique growth trajectories depending on factors including consumer preferences, economic conditions, and regulatory environments.

The market segmentation reveals further insights into growth drivers. The processed poultry segment is likely experiencing the most rapid growth, fueled by convenience and ready-to-eat trends. The fresh/chilled segment, while a large portion of the market, may show slightly slower growth compared to the processed segment. The on-trade channel (restaurants, etc.) is likely experiencing higher growth than the off-trade (retail) channel, reflecting the growth of the food service sector. Growth in specific European countries is influenced by factors such as per capita consumption, population density, and economic stability. Germany and France are expected to dominate the market due to their large populations and well-established poultry industries. However, the UK and Italy are also expected to witness substantial growth, reflecting changing dietary habits and increasing demand for protein-rich foods. The long-term outlook for the European poultry meat market remains positive, anticipating continued expansion driven by demographic shifts, evolving consumer preferences, and innovations within the industry.

This in-depth report provides a comprehensive analysis of the Europe poultry meat market, covering market dynamics, growth trends, regional performance, product landscape, key players, and future outlook. With a study period spanning 2019-2033, a base year of 2025, and a forecast period of 2025-2033, this report is an indispensable resource for industry professionals, investors, and strategic planners. The report analyzes the parent market of meat and the child market of poultry meat to provide a complete understanding of the industry's current state and future potential. The market value is presented in Million units throughout the report.

Europe Poultry Meat Market Dynamics & Structure

This section analyzes the competitive landscape, technological advancements, regulatory environment, and market trends within the European poultry meat market. The analysis covers market concentration, identifying key players and their market share (xx%), exploring technological innovations such as automated processing and sustainable farming practices, and examining the impact of EU regulations on food safety and labeling. The report also evaluates the influence of substitute products (e.g., plant-based meats) and evolving consumer demographics, including rising demand for healthier and ethically sourced poultry. Furthermore, it assesses mergers and acquisitions (M&A) activity in the sector, noting the volume of deals (xx) concluded during the historical period (2019-2024) and predicting future trends.

• Market Concentration: Highly concentrated with top 10 players holding xx% market share.
• Technological Innovation: Focus on automation, traceability, and sustainable practices.
• Regulatory Framework: Stringent EU regulations driving food safety and traceability.
• Competitive Substitutes: Growth of plant-based alternatives posing a competitive challenge.
• End-User Demographics: Shifting consumer preferences towards healthier and ethically sourced products.
• M&A Trends: xx M&A deals observed in the historical period (2019-2024), indicating consolidation.

Europe Poultry Meat Market Growth Trends & Insights

This section details the historical and projected growth of the European poultry meat market, leveraging detailed market research data to determine the Compound Annual Growth Rate (CAGR) during the historical period (2019-2024) at xx% and projected CAGR from 2025-2033 at xx%. It analyzes factors influencing market size evolution, such as changing consumer preferences, economic conditions, and technological advancements. The report further explores the adoption rates of new technologies within the industry and examines how consumer behavior shifts, such as increased demand for convenience foods, impact market growth. The analysis includes a detailed examination of market penetration rates for different poultry products and distribution channels.

Dominant Regions, Countries, or Segments in Europe Poultry Meat Market

This section identifies the leading regions, countries, and segments (Form: Canned, Fresh/Chilled, Frozen, Processed; Distribution Channel: Off-Trade, On-Trade) within the European poultry meat market. It highlights the key drivers of growth in each leading segment and region, analyzing factors such as economic policies, infrastructure development, and consumer preferences. The analysis includes a detailed breakdown of market share and growth potential for each dominant segment, supported by specific examples and relevant data.

• Dominant Region: (e.g., Western Europe, driven by high consumption and established infrastructure).
• Dominant Country: (e.g., Germany, due to strong domestic demand and efficient supply chains).
• Dominant Form: (e.g., Fresh/Chilled, due to preference for fresh and minimally processed meat).
• Dominant Distribution Channel: (e.g., Off-Trade, representing the majority of sales through supermarkets).

Europe Poultry Meat Market Product Landscape

This section provides an overview of the poultry meat product landscape, encompassing diverse product forms (canned, fresh/chilled, frozen, processed), innovations, applications, and performance metrics. It highlights the unique selling propositions (USPs) of various products and technological advancements that have enhanced product quality, shelf life, and convenience. This includes exploring trends towards value-added products, organic and free-range poultry, and ready-to-eat meals.

Key Drivers, Barriers & Challenges in Europe Poultry Meat Market

This section identifies the key drivers propelling market growth, including rising disposable incomes, increasing demand for protein, and technological advancements in poultry farming and processing. It also highlights challenges such as fluctuating feed prices, stringent regulations, and competition from alternative protein sources. Specific examples and quantifiable impacts are provided for a deeper understanding of the market dynamics.

• Key Drivers: Growing demand for protein, increasing disposable incomes, technological advancements.
• Key Challenges: Fluctuating feed prices (xx% impact on production cost), stringent regulations, competition from plant-based alternatives.

Emerging Opportunities in Europe Poultry Meat Market

This section explores emerging opportunities, including untapped market segments (e.g., specialized dietary needs, ethnic cuisines), innovative product applications (e.g., ready-to-eat meals, functional foods), and evolving consumer preferences (e.g., demand for sustainable and ethical poultry).

Growth Accelerators in the Europe Poultry Meat Market Industry

This section focuses on factors that will accelerate long-term growth, including technological breakthroughs in poultry farming and processing, strategic partnerships to enhance supply chains and distribution networks, and market expansion strategies targeting new geographic regions and consumer segments.

Key Players Shaping the Europe Poultry Meat Market Market

• Société Bretonne de Volaille
• MKHP PRAT
• Gruppa Cherkizovo PAO
• Rothkötter Group
• Tyson Foods Inc [Tyson Foods]
• Lambert Dodard Chancereul (LDC) Group [LDC]
• PHW Group
• Veronesi Holding S p A
• Plukon Food Group
• Cargill Inc [Cargill]
• 2 Sisters Food Group
• JBS SA [JBS]

Notable Milestones in Europe Poultry Meat Market Sector

• April 2023: Cherkizovo Group expanded their range of halal products under the Latifa brand, including turkey meat.
• June 2023: Cherkizovo Group partnered with the Gastreet festival in Sochi for the third consecutive time.
• August 2023: Cherkizovo Group expanded their product line with over 200 new items.

In-Depth Europe Poultry Meat Market Market Outlook

This section summarizes the key growth accelerators identified throughout the report and provides a concise outlook on the future market potential and strategic opportunities. It emphasizes the continued importance of innovation, sustainability, and adapting to evolving consumer preferences to ensure long-term success in the competitive European poultry meat market. The strong projected CAGR indicates significant growth potential over the forecast period (2025-2033).

Europe Poultry Meat Market Segmentation

• 1. Form
  • 1.1. Canned
  • 1.2. Fresh / Chilled
  • 1.3. Frozen
  • 1.4. Processed
    • 1.4.1. By Processed Types
      • 1.4.1.1. Deli Meats
      • 1.4.1.2. Marinated/ Tenders
      • 1.4.1.3. Meatballs
      • 1.4.1.4. Nuggets
      • 1.4.1.5. Sausages
      • 1.4.1.6. Other Processed Poultry
• 2. Distribution Channel
  • 2.1. Off-Trade
    • 2.1.1. Convenience Stores
    • 2.1.2. Online Channel
    • 2.1.3. Supermarkets and Hypermarkets
    • 2.1.4. Others
  • 2.2. On-Trade

Europe Poultry Meat Market Segmentation By Geography

• 1. Europe
  • 1.1. United Kingdom
  • 1.2. Germany
  • 1.3. France
  • 1.4. Italy
  • 1.5. Spain
  • 1.6. Netherlands
  • 1.7. Belgium
  • 1.8. Sweden
  • 1.9. Norway
  • 1.10. Poland
  • 1.11. Denmark