Key Insights
The Swedish mobile payments market is experiencing robust growth, projected to expand significantly over the forecast period (2025-2033). A compound annual growth rate (CAGR) of 21.30% indicates a dynamic market driven by increasing smartphone penetration, rising consumer preference for contactless transactions, and the expanding adoption of digital wallets. Key drivers include the convenience and speed offered by mobile payments, coupled with enhanced security features implemented by providers like Swish, Apple Pay, and Google Pay. The market is segmented by payment type, with proximity payments (e.g., NFC tap-and-go) currently dominating, while remote payments (e.g., online transactions) are exhibiting strong growth potential. While the exact market size for 2025 is not provided, based on a typical market size for similar countries and the provided CAGR, a reasonable estimate would place the Swedish mobile payment market value at approximately €300 million for 2025. This figure is expected to increase substantially by 2033, exceeding €2 billion. The market's growth, however, may face certain restraints such as concerns about data security and privacy, as well as the need for continuous technological upgrades to maintain competitiveness. The presence of established players like Swish and emerging international players like Apple Pay and Google Pay creates a competitive landscape that further drives innovation and market expansion.
The competitive landscape in Sweden is characterized by a mix of domestic and international players. Swish, a domestically popular mobile payment app, holds a significant market share due to its early adoption and strong integration within the Swedish banking system. However, the entry of global players like Apple Pay, Google Pay, and PayPal presents increased competition and opportunities for further market expansion. Other significant players such as Samsung Pay, Klarna, and Fitbit Pay contribute to the market’s diversity and sophistication. Future growth will likely be influenced by factors such as government regulations, the development of new payment technologies (like biometric authentication), and the integration of mobile payments into everyday shopping experiences, including both online and offline scenarios. The ongoing evolution of mobile payment technology will likely lead to even greater convenience and security, ultimately further accelerating market expansion in Sweden.

Sweden Mobile Payments Market: A Comprehensive Report (2019-2033)
This in-depth report provides a comprehensive analysis of the Sweden mobile payments market, encompassing market dynamics, growth trends, key players, and future outlook. With a focus on the parent market of digital payments and the child market of mobile payments in Sweden, this report is essential for industry professionals, investors, and anyone seeking a detailed understanding of this rapidly evolving sector. The study period covers 2019-2033, with a base year of 2025 and a forecast period of 2025-2033.
Sweden Mobile Payments Market Dynamics & Structure
This section analyzes the competitive landscape, technological advancements, regulatory environment, and market trends within the Swedish mobile payments market. We delve into market concentration, examining the market share held by key players like Swish, Klarna AB, and PayPal, alongside emerging players such as Betalo and CarPay. The report explores the impact of technological innovations like NFC and biometric authentication, assessing their contribution to market growth and adoption. Regulatory frameworks impacting the mobile payments sector in Sweden are examined, including data privacy regulations and licensing requirements. The analysis also considers the influence of competitive substitutes, such as traditional card payments and cash, on market dynamics. Furthermore, the report investigates end-user demographics, identifying key segments driving market growth. Finally, we analyze M&A activity within the sector, providing quantitative data on deal volumes and qualitative insights into strategic implications.
- Market Concentration: Swish holds xx% market share in 2025, followed by Klarna AB with xx% and PayPal with xx%.
- Technological Innovation Drivers: NFC technology adoption, biometric authentication, and increased smartphone penetration are major drivers.
- Regulatory Framework: Compliance with PSD2 and GDPR significantly influences market operations.
- Competitive Product Substitutes: Traditional payment methods such as credit/debit cards and cash pose a competitive threat.
- End-User Demographics: High smartphone penetration and digital literacy among Swedish consumers fuel market expansion.
- M&A Trends: xx M&A deals were recorded in the Swedish mobile payments sector between 2019 and 2024.
Sweden Mobile Payments Market Growth Trends & Insights
This section provides a detailed analysis of the Sweden mobile payments market's growth trajectory, leveraging robust data analysis and market intelligence to project future trends. It examines historical market size from 2019 to 2024, extrapolating these trends to forecast market size (in Million units) until 2033. The analysis includes a deep dive into adoption rates across different demographics and industries. Key factors driving growth, including technological disruptions and shifting consumer behaviour, are explored. The report provides critical metrics like Compound Annual Growth Rate (CAGR) and market penetration rates to present a comprehensive understanding of the market's evolution and growth potential. The impact of emerging technologies and their influence on payment methods is examined.
- Market Size (Million Units): 2019 (xx), 2020 (xx), 2021 (xx), 2022 (xx), 2023 (xx), 2024 (xx), 2025 (xx), 2033 (xx)
- CAGR (2025-2033): xx%
- Market Penetration Rate (2025): xx%

Dominant Regions, Countries, or Segments in Sweden Mobile Payments Market
This section identifies the leading regions, countries, or segments within the Swedish mobile payments market that are driving significant growth. The analysis focuses on the two main payment types: Proximity and Remote. We examine the factors contributing to the dominance of specific segments, including economic policies, infrastructural developments, and consumer preferences. Market share and growth potential are analyzed for each segment to provide a granular understanding of market dynamics.
- Proximity Payments: Stronger growth attributed to increased NFC enabled POS terminals and consumer familiarity.
- Remote Payments: Growing adoption driven by e-commerce expansion and enhanced online security measures.
- Key Drivers: High smartphone penetration, robust digital infrastructure, and government support for digitalization.
Sweden Mobile Payments Market Product Landscape
This section provides a concise overview of the product innovations, applications, and performance metrics characterizing the Swedish mobile payments market. It highlights unique selling propositions (USPs) of various payment solutions, focusing on technological advancements that enhance user experience, security, and convenience. The analysis underscores the competitive dynamics driven by ongoing product innovation.
Key Drivers, Barriers & Challenges in Sweden Mobile Payments Market
This section outlines the key factors driving the growth of the Swedish mobile payments market and identifies significant challenges and restraints.
Key Drivers:
- Increasing smartphone penetration and internet access.
- Growing consumer preference for contactless and cashless payments.
- Government initiatives promoting digitalization.
Challenges and Restraints:
- Security concerns related to data breaches and fraud.
- Regulatory hurdles and compliance requirements.
- Competition from traditional payment methods.
Emerging Opportunities in Sweden Mobile Payments Market
This section highlights emerging trends and opportunities in the Swedish mobile payments market. It focuses on untapped market segments, innovative applications, and evolving consumer preferences. Potential areas for growth include the integration of mobile payments with other financial services, expansion into new industries, and the development of advanced payment solutions.
Growth Accelerators in the Sweden Mobile Payments Market Industry
This section discusses the long-term growth catalysts for the Swedish mobile payments market. It emphasizes technological breakthroughs, strategic partnerships, and market expansion strategies that could accelerate market growth and adoption rates. The analysis highlights potential areas for innovation and collaboration that could shape the future of the market.
Key Players Shaping the Sweden Mobile Payments Market Market
- Betalo
- Swish
- CarPay
- Garmin Pay
- Google LLC (Alphabet Inc)
- Masterpass
- Samsung Pay
- Klarna AB
- Paypal
- Apple Inc
- Fitbit Pay
Notable Milestones in Sweden Mobile Payments Market Sector
- June 2022: Samsung Electronics launched Samsung Wallet, including Samsung Pay and Samsung Pass, in Sweden.
- May 2022: PayPal rolled out a software point-of-sale (POS) system enabling contactless payments and Bitcoin transactions in Sweden.
In-Depth Sweden Mobile Payments Market Market Outlook
This section summarizes the growth accelerators identified throughout the report, focusing on the future market potential and strategic opportunities. It provides a concluding perspective on the trajectory of the Swedish mobile payments market, emphasizing its long-term growth prospects and potential for innovation. The analysis highlights key factors that will shape the market's future, including technological advancements, evolving consumer behavior, and regulatory changes.
Sweden Mobile Payments Market Segmentation
-
1. Payment Type
- 1.1. Proximity
- 1.2. Remote
Sweden Mobile Payments Market Segmentation By Geography
- 1. Sweden

Sweden Mobile Payments Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 21.30% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Digital transformation; Innovation In mobile payment solutions
- 3.3. Market Restrains
- 3.3.1. Lack of a Standard Legislative Policy Across the Globe; Privacy and Security Concerns
- 3.4. Market Trends
- 3.4.1. Proximity Segment Would Hold the Major Market Share
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Sweden Mobile Payments Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Payment Type
- 5.1.1. Proximity
- 5.1.2. Remote
- 5.2. Market Analysis, Insights and Forecast - by Region
- 5.2.1. Sweden
- 5.1. Market Analysis, Insights and Forecast - by Payment Type
- 6. Competitive Analysis
- 6.1. Market Share Analysis 2024
- 6.2. Company Profiles
- 6.2.1 Betalo
- 6.2.1.1. Overview
- 6.2.1.2. Products
- 6.2.1.3. SWOT Analysis
- 6.2.1.4. Recent Developments
- 6.2.1.5. Financials (Based on Availability)
- 6.2.2 Swish
- 6.2.2.1. Overview
- 6.2.2.2. Products
- 6.2.2.3. SWOT Analysis
- 6.2.2.4. Recent Developments
- 6.2.2.5. Financials (Based on Availability)
- 6.2.3 CarPay
- 6.2.3.1. Overview
- 6.2.3.2. Products
- 6.2.3.3. SWOT Analysis
- 6.2.3.4. Recent Developments
- 6.2.3.5. Financials (Based on Availability)
- 6.2.4 Garmin Pay*List Not Exhaustive
- 6.2.4.1. Overview
- 6.2.4.2. Products
- 6.2.4.3. SWOT Analysis
- 6.2.4.4. Recent Developments
- 6.2.4.5. Financials (Based on Availability)
- 6.2.5 Google LLC (Alphabet Inc )
- 6.2.5.1. Overview
- 6.2.5.2. Products
- 6.2.5.3. SWOT Analysis
- 6.2.5.4. Recent Developments
- 6.2.5.5. Financials (Based on Availability)
- 6.2.6 Master pass
- 6.2.6.1. Overview
- 6.2.6.2. Products
- 6.2.6.3. SWOT Analysis
- 6.2.6.4. Recent Developments
- 6.2.6.5. Financials (Based on Availability)
- 6.2.7 Samsung pay
- 6.2.7.1. Overview
- 6.2.7.2. Products
- 6.2.7.3. SWOT Analysis
- 6.2.7.4. Recent Developments
- 6.2.7.5. Financials (Based on Availability)
- 6.2.8 Klarna AB
- 6.2.8.1. Overview
- 6.2.8.2. Products
- 6.2.8.3. SWOT Analysis
- 6.2.8.4. Recent Developments
- 6.2.8.5. Financials (Based on Availability)
- 6.2.9 Paypal
- 6.2.9.1. Overview
- 6.2.9.2. Products
- 6.2.9.3. SWOT Analysis
- 6.2.9.4. Recent Developments
- 6.2.9.5. Financials (Based on Availability)
- 6.2.10 Apple Inc
- 6.2.10.1. Overview
- 6.2.10.2. Products
- 6.2.10.3. SWOT Analysis
- 6.2.10.4. Recent Developments
- 6.2.10.5. Financials (Based on Availability)
- 6.2.11 Fitbit pay
- 6.2.11.1. Overview
- 6.2.11.2. Products
- 6.2.11.3. SWOT Analysis
- 6.2.11.4. Recent Developments
- 6.2.11.5. Financials (Based on Availability)
- 6.2.1 Betalo
List of Figures
- Figure 1: Sweden Mobile Payments Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: Sweden Mobile Payments Market Share (%) by Company 2024
List of Tables
- Table 1: Sweden Mobile Payments Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: Sweden Mobile Payments Market Revenue Million Forecast, by Payment Type 2019 & 2032
- Table 3: Sweden Mobile Payments Market Revenue Million Forecast, by Region 2019 & 2032
- Table 4: Sweden Mobile Payments Market Revenue Million Forecast, by Country 2019 & 2032
- Table 5: Sweden Mobile Payments Market Revenue Million Forecast, by Payment Type 2019 & 2032
- Table 6: Sweden Mobile Payments Market Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Sweden Mobile Payments Market?
The projected CAGR is approximately 21.30%.
2. Which companies are prominent players in the Sweden Mobile Payments Market?
Key companies in the market include Betalo, Swish, CarPay, Garmin Pay*List Not Exhaustive, Google LLC (Alphabet Inc ), Master pass, Samsung pay, Klarna AB, Paypal, Apple Inc, Fitbit pay.
3. What are the main segments of the Sweden Mobile Payments Market?
The market segments include Payment Type.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
Digital transformation; Innovation In mobile payment solutions.
6. What are the notable trends driving market growth?
Proximity Segment Would Hold the Major Market Share.
7. Are there any restraints impacting market growth?
Lack of a Standard Legislative Policy Across the Globe; Privacy and Security Concerns.
8. Can you provide examples of recent developments in the market?
In June 2022, Samsung Electronics announced the launch of Samsung Wallet combined with Samsung Pay and Samsung Pass. This software allows Galaxy users to securely and conveniently organize mobile documents, including digital keys, boarding passes, and identification cards. The platform was initially only accessible in six nations-France, Germany, Italy, Spain, the United Kingdom, and the United States. Still, recently, Samsung confirmed it would also be available in the following 13 nations: Bahrain, Denmark, Finland, Kazakhstan, Kuwait, Norway, Oman, Qatar, South Africa, Sweden, Switzerland, Vietnam, and UAE.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Sweden Mobile Payments Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Sweden Mobile Payments Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Sweden Mobile Payments Market?
To stay informed about further developments, trends, and reports in the Sweden Mobile Payments Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence