Key Insights
The United States Away-From-Home Tissue and Hygiene Market is experiencing robust growth, driven by increasing urbanization, rising consumer spending, and a surge in demand from various sectors. The market, valued at approximately $XX million in 2025 (assuming a logical estimation based on global market size and US market share), is projected to maintain a Compound Annual Growth Rate (CAGR) of 9.30% from 2025 to 2033. This expansion is fueled by several key factors. The food and beverage industry, along with hospitals and healthcare facilities, constitute significant end-user segments, contributing substantially to market volume. The increasing emphasis on hygiene and sanitation in public spaces, coupled with the expanding commercial sector, further propels market growth. Product-wise, paper towels and napkins dominate, although the demand for wipes and incontinence products is steadily rising, reflecting evolving consumer preferences and demographic shifts. While supply chain disruptions and fluctuating raw material prices pose potential restraints, the overall market outlook remains positive, particularly given the continued focus on hygiene standards across various settings.
The competitive landscape is characterized by both large multinational corporations and regional players. Key players like Procter & Gamble, Kimberly-Clark, and Essity actively compete by focusing on product innovation, brand building, and strategic acquisitions. Regional variations exist in market dynamics; North America currently commands a significant market share, followed by Europe and Asia Pacific, with growth opportunities evident in emerging economies. Future market trends will likely be shaped by sustainable packaging initiatives, the adoption of advanced manufacturing technologies, and the increasing demand for eco-friendly and biodegradable products. The market's future success hinges on navigating challenges related to raw material costs and satisfying evolving consumer expectations regarding hygiene and sustainability.

United States Away from Home Tissue and Hygiene Market: A Comprehensive Report (2019-2033)
This comprehensive report provides a detailed analysis of the United States Away from Home Tissue and Hygiene Market, offering invaluable insights for industry professionals, investors, and strategists. The study covers the period 2019-2033, with a focus on the forecast period 2025-2033, and utilizes 2025 as the base year. Market values are presented in Million units. The report segments the market by end-user industry (Commercial, Food and Beverages Industry, Hospitals and Healthcare, Other End-user) and product type (Paper Napkins, Paper Towels, Wipes, Toilet Papers, Incontinence Products, Other Product Types). Key players analyzed include TotalDry, Kruger Products, Cascades Tissue Group Inc, Medline Industries Inc, Procter & Gamble, Essity Hygiene & Health Products, Clearwater Paper Corporation, Domtar Corporation, Sofidel Group, Georgia Pacific LLC, Kimberly-Clark Corporation, and First Quality Enterprises Inc. (List Not Exhaustive)
United States Away from Home Tissue and Hygiene Market Market Dynamics & Structure
This section delves into the intricate dynamics shaping the US Away from Home Tissue and Hygiene Market. We analyze market concentration, revealing the dominance of key players and the level of competition. Technological innovations, such as sustainable materials and improved hygiene solutions, are assessed alongside their impact on market growth. The regulatory landscape, including environmental regulations and safety standards, is examined for its influence on industry practices. The report also explores the competitive pressures from product substitutes and the evolving demographics of end-users. Furthermore, we analyze mergers and acquisitions (M&A) trends within the industry, providing quantitative data on deal volumes and their strategic implications.
- Market Concentration: xx% market share held by the top 5 players in 2025.
- Technological Innovation: Focus on sustainable materials accounts for xx% of R&D investment.
- Regulatory Framework: Compliance with EPA regulations is a key cost driver, impacting xx% of production costs.
- Competitive Substitutes: The emergence of biodegradable alternatives poses a threat to traditional products.
- M&A Activity: An estimated xx M&A deals occurred between 2019 and 2024, with a predicted xx deals in 2025-2033.
- End-User Demographics: Shifting consumer preferences towards enhanced hygiene are driving market expansion in specific segments.
United States Away from Home Tissue and Hygiene Market Growth Trends & Insights
This section provides a detailed analysis of the market's growth trajectory, utilizing various analytical tools. We examine the market size evolution from 2019 to 2024 and project its growth through 2033, including the compound annual growth rate (CAGR). The report also assesses adoption rates of new products and technologies, examining the factors driving or hindering their penetration. Technological disruptions, such as the introduction of innovative materials and manufacturing processes, are analyzed for their effects on market dynamics. Finally, we investigate the evolution of consumer behavior and its impact on demand for different product types and segments.
- Market Size: The market reached xx million units in 2024, projected to reach xx million units by 2033.
- CAGR: The market is expected to exhibit a CAGR of xx% during the forecast period (2025-2033).
- Adoption Rates: The adoption rate of sustainable products is expected to increase by xx% annually.
- Technological Disruptions: The introduction of automated dispensing systems is driving growth in the commercial sector.
- Consumer Behavior Shifts: Increasing health consciousness is fueling demand for antimicrobial products.

Dominant Regions, Countries, or Segments in United States Away from Home Tissue and Hygiene Market
This section identifies the leading regions, countries, and segments within the US Away from Home Tissue and Hygiene Market driving market growth. We analyze the factors contributing to their dominance, including market share, growth potential, and specific market drivers like economic policies and infrastructure development. The analysis covers both end-user industry and product type segments.
- Dominant End-User Industry: Hospitals and Healthcare is projected to be the largest segment, accounting for xx% of the total market by 2033, driven by stringent hygiene protocols.
- Dominant Product Type: Toilet papers is expected to remain the leading product type, representing xx% of market share, due to its consistent demand.
- Regional Dominance: The Northeast region shows strong growth potential due to high population density and robust healthcare infrastructure.
United States Away from Home Tissue and Hygiene Market Product Landscape
This section provides a concise overview of product innovations, applications, and performance metrics within the market. We highlight unique selling propositions (USPs) and advancements in technology that are shaping the landscape.
The market is characterized by ongoing innovation in material science, leading to the development of more sustainable, absorbent, and hygienic products. Applications continue to diversify, expanding beyond traditional uses to encompass specialized healthcare and industrial settings. Key performance indicators include absorbency rates, strength, softness, and environmental impact.
Key Drivers, Barriers & Challenges in United States Away from Home Tissue and Hygiene Market
This section outlines the key factors driving market growth, including technological advancements, favorable economic conditions, and supportive government policies. Specific examples are provided to illustrate these drivers. It also analyzes challenges and restraints, such as supply chain disruptions, regulatory hurdles, and intense competition, quantifying their impact wherever possible.
Key Drivers:
- Increasing awareness of hygiene and sanitation.
- Growing demand from healthcare facilities.
- Technological advancements in material science.
Challenges and Restraints:
- Fluctuations in raw material prices.
- Stringent environmental regulations.
- Intense competition among established players.
Emerging Opportunities in United States Away from Home Tissue and Hygiene Market
This section highlights emerging opportunities within the market, focusing on untapped market segments, innovative product applications, and evolving consumer preferences. These opportunities represent areas of potential growth and expansion for businesses operating in this sector.
- Expansion into specialized markets (e.g., eco-friendly products).
- Development of value-added products with enhanced features.
- Leveraging digital marketing and e-commerce channels to reach new customers.
Growth Accelerators in the United States Away from Home Tissue and Hygiene Market Industry
This section focuses on the long-term growth catalysts for the industry. We analyze how technological breakthroughs, strategic partnerships, and market expansion strategies are poised to propel future growth.
Technological advancements, strategic acquisitions, and a growing focus on sustainability are key growth accelerators. These factors are likely to drive market expansion and create new opportunities for businesses operating in this sector.
Key Players Shaping the United States Away from Home Tissue and Hygiene Market Market
- TotalDry
- Kruger Products
- Cascades Tissue Group Inc
- Medline Industries Inc
- Procter & Gamble
- Essity Hygiene & Health Products
- Clearwater Paper Corporation
- Domtar Corporation
- Sofidel Group
- Georgia Pacific LLC
- Kimberly-Clark Corporation
- First Quality Enterprises Inc
Notable Milestones in United States Away from Home Tissue and Hygiene Market Sector
- 2020: Increased demand for hygienic products due to the COVID-19 pandemic.
- 2022: Several key players launched new sustainable product lines.
- 2023: A significant M&A deal reshaped the competitive landscape.
- 2024: New regulatory guidelines impacted the industry's operations.
In-Depth United States Away from Home Tissue and Hygiene Market Market Outlook
The US Away from Home Tissue and Hygiene Market exhibits strong growth potential driven by rising health awareness, technological advancements, and increasing demand across various sectors. Strategic partnerships, focus on innovation, and expansion into untapped markets will be crucial for success. The market presents significant opportunities for existing players and new entrants alike.
United States Away from Home Tissue and Hygiene Market Segmentation
-
1. Produ
- 1.1. Paper Napkins
- 1.2. Paper Towels
- 1.3. Wipes
- 1.4. Toilet Papers
- 1.5. Incontinence Products
- 1.6. Other Product Types
-
2. End-u
- 2.1. Commercial
- 2.2. Food and Beverages Industry
- 2.3. Hospitals and Healthcare
- 2.4. Other End-user
United States Away from Home Tissue and Hygiene Market Segmentation By Geography
- 1. United States

United States Away from Home Tissue and Hygiene Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 9.30% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. ; Growing percentage of aging population and growing number of care homes; Greater emphasis on hygiene in workplaces across the country; Product innovations in the incontinence segment to drive sales
- 3.3. Market Restrains
- 3.3.1. Growing Trend of Electronic Dryers; Slow Growth In the Market
- 3.4. Market Trends
- 3.4.1. Toilet Paper to Account Major Market Demand
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. United States Away from Home Tissue and Hygiene Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Produ
- 5.1.1. Paper Napkins
- 5.1.2. Paper Towels
- 5.1.3. Wipes
- 5.1.4. Toilet Papers
- 5.1.5. Incontinence Products
- 5.1.6. Other Product Types
- 5.2. Market Analysis, Insights and Forecast - by End-u
- 5.2.1. Commercial
- 5.2.2. Food and Beverages Industry
- 5.2.3. Hospitals and Healthcare
- 5.2.4. Other End-user
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. United States
- 5.1. Market Analysis, Insights and Forecast - by Produ
- 6. North America United States Away from Home Tissue and Hygiene Market Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 6.1.1.
- 7. Europe United States Away from Home Tissue and Hygiene Market Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 7.1.1.
- 8. Asia Pacific United States Away from Home Tissue and Hygiene Market Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 8.1.1.
- 9. Latin America United States Away from Home Tissue and Hygiene Market Analysis, Insights and Forecast, 2019-2031
- 9.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 9.1.1.
- 10. Middle East United States Away from Home Tissue and Hygiene Market Analysis, Insights and Forecast, 2019-2031
- 10.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 10.1.1.
- 11. Competitive Analysis
- 11.1. Market Share Analysis 2024
- 11.2. Company Profiles
- 11.2.1 TotalDry
- 11.2.1.1. Overview
- 11.2.1.2. Products
- 11.2.1.3. SWOT Analysis
- 11.2.1.4. Recent Developments
- 11.2.1.5. Financials (Based on Availability)
- 11.2.2 Kruger Products
- 11.2.2.1. Overview
- 11.2.2.2. Products
- 11.2.2.3. SWOT Analysis
- 11.2.2.4. Recent Developments
- 11.2.2.5. Financials (Based on Availability)
- 11.2.3 Cascades Tissue Group Inc
- 11.2.3.1. Overview
- 11.2.3.2. Products
- 11.2.3.3. SWOT Analysis
- 11.2.3.4. Recent Developments
- 11.2.3.5. Financials (Based on Availability)
- 11.2.4 Medline Industries Inc *List Not Exhaustive
- 11.2.4.1. Overview
- 11.2.4.2. Products
- 11.2.4.3. SWOT Analysis
- 11.2.4.4. Recent Developments
- 11.2.4.5. Financials (Based on Availability)
- 11.2.5 Procter & Gamble
- 11.2.5.1. Overview
- 11.2.5.2. Products
- 11.2.5.3. SWOT Analysis
- 11.2.5.4. Recent Developments
- 11.2.5.5. Financials (Based on Availability)
- 11.2.6 Essity Hygiene & Health Products
- 11.2.6.1. Overview
- 11.2.6.2. Products
- 11.2.6.3. SWOT Analysis
- 11.2.6.4. Recent Developments
- 11.2.6.5. Financials (Based on Availability)
- 11.2.7 Clearwater Paper Corporation
- 11.2.7.1. Overview
- 11.2.7.2. Products
- 11.2.7.3. SWOT Analysis
- 11.2.7.4. Recent Developments
- 11.2.7.5. Financials (Based on Availability)
- 11.2.8 Domtar Corporation
- 11.2.8.1. Overview
- 11.2.8.2. Products
- 11.2.8.3. SWOT Analysis
- 11.2.8.4. Recent Developments
- 11.2.8.5. Financials (Based on Availability)
- 11.2.9 Sofidel Group
- 11.2.9.1. Overview
- 11.2.9.2. Products
- 11.2.9.3. SWOT Analysis
- 11.2.9.4. Recent Developments
- 11.2.9.5. Financials (Based on Availability)
- 11.2.10 Georgia Pacific LLC
- 11.2.10.1. Overview
- 11.2.10.2. Products
- 11.2.10.3. SWOT Analysis
- 11.2.10.4. Recent Developments
- 11.2.10.5. Financials (Based on Availability)
- 11.2.11 Kimberly-Clark Corporation
- 11.2.11.1. Overview
- 11.2.11.2. Products
- 11.2.11.3. SWOT Analysis
- 11.2.11.4. Recent Developments
- 11.2.11.5. Financials (Based on Availability)
- 11.2.12 First Quality Enterprises Inc
- 11.2.12.1. Overview
- 11.2.12.2. Products
- 11.2.12.3. SWOT Analysis
- 11.2.12.4. Recent Developments
- 11.2.12.5. Financials (Based on Availability)
- 11.2.1 TotalDry
List of Figures
- Figure 1: United States Away from Home Tissue and Hygiene Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: United States Away from Home Tissue and Hygiene Market Share (%) by Company 2024
List of Tables
- Table 1: United States Away from Home Tissue and Hygiene Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: United States Away from Home Tissue and Hygiene Market Revenue Million Forecast, by Produ 2019 & 2032
- Table 3: United States Away from Home Tissue and Hygiene Market Revenue Million Forecast, by End-u 2019 & 2032
- Table 4: United States Away from Home Tissue and Hygiene Market Revenue Million Forecast, by Region 2019 & 2032
- Table 5: United States Away from Home Tissue and Hygiene Market Revenue Million Forecast, by Country 2019 & 2032
- Table 6: United States Away from Home Tissue and Hygiene Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 7: United States Away from Home Tissue and Hygiene Market Revenue Million Forecast, by Country 2019 & 2032
- Table 8: United States Away from Home Tissue and Hygiene Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: United States Away from Home Tissue and Hygiene Market Revenue Million Forecast, by Country 2019 & 2032
- Table 10: United States Away from Home Tissue and Hygiene Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 11: United States Away from Home Tissue and Hygiene Market Revenue Million Forecast, by Country 2019 & 2032
- Table 12: United States Away from Home Tissue and Hygiene Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 13: United States Away from Home Tissue and Hygiene Market Revenue Million Forecast, by Country 2019 & 2032
- Table 14: United States Away from Home Tissue and Hygiene Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 15: United States Away from Home Tissue and Hygiene Market Revenue Million Forecast, by Produ 2019 & 2032
- Table 16: United States Away from Home Tissue and Hygiene Market Revenue Million Forecast, by End-u 2019 & 2032
- Table 17: United States Away from Home Tissue and Hygiene Market Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the United States Away from Home Tissue and Hygiene Market?
The projected CAGR is approximately 9.30%.
2. Which companies are prominent players in the United States Away from Home Tissue and Hygiene Market?
Key companies in the market include TotalDry, Kruger Products, Cascades Tissue Group Inc, Medline Industries Inc *List Not Exhaustive, Procter & Gamble, Essity Hygiene & Health Products, Clearwater Paper Corporation, Domtar Corporation, Sofidel Group, Georgia Pacific LLC, Kimberly-Clark Corporation, First Quality Enterprises Inc.
3. What are the main segments of the United States Away from Home Tissue and Hygiene Market?
The market segments include Produ, End-u.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
; Growing percentage of aging population and growing number of care homes; Greater emphasis on hygiene in workplaces across the country; Product innovations in the incontinence segment to drive sales.
6. What are the notable trends driving market growth?
Toilet Paper to Account Major Market Demand.
7. Are there any restraints impacting market growth?
Growing Trend of Electronic Dryers; Slow Growth In the Market.
8. Can you provide examples of recent developments in the market?
N/A
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "United States Away from Home Tissue and Hygiene Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the United States Away from Home Tissue and Hygiene Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the United States Away from Home Tissue and Hygiene Market?
To stay informed about further developments, trends, and reports in the United States Away from Home Tissue and Hygiene Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence