Emerging Growth Patterns in US Automotive EPS Market Market

Key Insights

The US automotive electric power steering (EPS) market is experiencing robust growth, driven by increasing demand for advanced driver-assistance systems (ADAS) and fuel efficiency improvements in passenger cars and commercial vehicles. The market's compound annual growth rate (CAGR) of 6.20% from 2019 to 2024 suggests a significant expansion, and this trajectory is expected to continue through 2033. Several factors contribute to this growth. The rising adoption of electric and hybrid vehicles necessitates the use of EPS, as it offers better energy efficiency compared to hydraulic systems. Furthermore, the integration of EPS with ADAS features, such as lane keeping assist and adaptive cruise control, is enhancing its market appeal. Technological advancements, like the development of more compact and cost-effective EPS systems, are also driving market expansion. Segmentation reveals strong demand across various EPS types (column assist, pinion assist, rack assist) and components (steering column, sensors, steering motors). The passenger car segment currently dominates, but the commercial vehicle sector shows promising growth potential due to increasing automation and safety regulations. Key players such as JTEKT, Hyundai Mobis, Infineon, and NSK are actively engaged in product innovation and market expansion, fueling competition and driving further technological advancements within the sector.

The regional breakdown within the US shows a relatively even distribution across the Northeast, Southeast, Midwest, Southwest, and West regions. However, specific growth rates within each region might vary depending on factors such as automotive manufacturing hubs and consumer preferences. While the market faces restraints such as the high initial cost of EPS systems compared to traditional hydraulic systems, the long-term benefits of improved fuel efficiency and enhanced safety features are expected to outweigh this initial investment. This balanced regional distribution and ongoing technological advancements contribute to the market's sustained growth outlook, making it an attractive sector for investors and manufacturers alike. The market size in 2025 is estimated based on the provided CAGR and historical data, creating a solid foundation for future projections.

This in-depth report provides a comprehensive analysis of the US Automotive Electric Power Steering (EPS) market, encompassing market dynamics, growth trends, regional analysis, product landscape, key players, and future outlook. The report covers the period from 2019 to 2033, with a focus on the base year 2025 and a forecast period of 2025-2033. The US Automotive EPS market is segmented by EPS Type (Column Assist Type, Pinion Assist Type, Rack Assist Type), Component Type (Steering Column, Sensor, Steering Motor, Other Components), and Vehicle Type (Passenger Car, Commercial Vehicle). This report is crucial for automotive manufacturers, component suppliers, investors, and industry analysts seeking to understand and capitalize on the evolving landscape of the US Automotive EPS market. The total market size in 2025 is estimated at $xx Million.

US Automotive EPS Market Market Dynamics & Structure

The US Automotive EPS market is characterized by moderate concentration, with key players vying for market share. Technological innovation, particularly in areas like advanced driver-assistance systems (ADAS) and autonomous driving, is a major growth driver. Stringent government regulations on fuel efficiency and vehicle safety are further shaping market dynamics. Competitive pressure from alternative steering systems is relatively low, while the market experiences consistent M&A activity, reflecting the consolidation trend within the automotive supply chain. The passenger car segment currently dominates the market, with commercial vehicles showing potential for future growth.

• Market Concentration: Moderately concentrated, with the top 5 players holding approximately xx% market share in 2025.
• Technological Innovation: Focus on improved energy efficiency, enhanced responsiveness, and integration with ADAS features.
• Regulatory Framework: Stringent safety and emission regulations drive the adoption of EPS systems.
• Competitive Substitutes: Limited substitutes for EPS in modern vehicles.
• End-User Demographics: Primarily automotive manufacturers and Tier-1 suppliers.
• M&A Trends: A moderate number of M&A deals (xx) occurred between 2019-2024, primarily focused on technological integration and geographical expansion.

US Automotive EPS Market Growth Trends & Insights

The US Automotive EPS market has experienced significant growth over the past few years, driven by increasing demand for fuel-efficient and safer vehicles. The market size grew from $xx Million in 2019 to an estimated $xx Million in 2025, exhibiting a CAGR of xx% during the historical period (2019-2024). This growth is projected to continue through 2033, albeit at a slightly slower pace, driven by factors such as increasing vehicle production, the rising adoption of advanced driver-assistance systems (ADAS), and the growing preference for electric and hybrid vehicles. Technological disruptions, such as the integration of AI and improved sensor technology, are contributing to the market's dynamism. Consumer behavior shifts towards enhanced driving experience and safety features are further boosting adoption rates. The market penetration rate is expected to reach xx% by 2033.

Dominant Regions, Countries, or Segments in US Automotive EPS Market

The passenger car segment holds the largest market share within the US Automotive EPS market, driven by the high demand for passenger vehicles in the US. California and Texas are leading states in terms of market growth, due to factors like high vehicle production and supportive government policies. Among EPS types, Rack Assist Type is experiencing the fastest growth due to its increasing applications in different vehicle segments. Within component types, the steering motor segment holds a significant share and is expected to show substantial growth owing to technological advancements.

• Key Drivers (Passenger Car Segment): High vehicle production, consumer preference for advanced safety features, rising disposable incomes.
• Key Drivers (Rack Assist Type): Superior performance, suitability for various vehicle types, cost-effectiveness.
• Key Drivers (Steering Motor Segment): Technological advancements, improved efficiency, enhanced integration with ADAS.
• Geographic Dominance: California and Texas are leading states.

US Automotive EPS Market Product Landscape

The US Automotive EPS market is characterized by a diverse product landscape featuring various types of EPS systems and components. Innovations are focused on improving energy efficiency, enhancing steering feel and responsiveness, and integrating with advanced driver-assistance systems (ADAS) and autonomous driving capabilities. New products emphasize lightweight designs, improved durability, and enhanced system integration for seamless operation with other vehicle systems.

Key Drivers, Barriers & Challenges in US Automotive EPS Market

Key Drivers: Increasing demand for fuel-efficient vehicles, stringent government regulations on safety and emissions, advancements in ADAS and autonomous driving technologies.

Key Challenges: High initial investment costs associated with the adoption of EPS systems, potential supply chain disruptions, intense competition among EPS suppliers. The increasing complexity of EPS systems and the need for specialized technical expertise pose further challenges. The impact of these challenges on market growth is estimated to be a xx% reduction in the overall projected growth rate.

Emerging Opportunities in US Automotive EPS Market

Emerging opportunities include the growing demand for electric and hybrid vehicles, the integration of EPS systems with autonomous driving technologies, and the development of innovative EPS systems for commercial vehicles. The market presents significant opportunities in the areas of advanced driver-assistance systems (ADAS) integration and the development of more energy-efficient EPS systems.

Growth Accelerators in the US Automotive EPS Market Industry

Technological advancements in EPS systems, strategic partnerships between automotive manufacturers and component suppliers, and expansion into new markets will be significant growth accelerators. The ongoing development of advanced driver-assistance systems (ADAS) and autonomous driving capabilities will further enhance market growth potential.

Key Players Shaping the US Automotive EPS Market Market

• JTEKT Corporation
• Hyundai Mobis Co Ltd
• Infineon Technologies
• NSK Ltd
• GKN PLC
• Hitachi Automotive Systems
• Mitsubishi Electric Corporation
• Mando Corporation
• Nexteer Automotive
• ATS Automation Tooling Systems Inc
• Delphi Automotive Systems

Notable Milestones in US Automotive EPS Market Sector

• 2020: Introduction of a new generation of EPS systems with enhanced energy efficiency by JTEKT Corporation.
• 2022: Hyundai Mobis Co Ltd announced a strategic partnership with a technology company for the development of autonomous driving features integrated with EPS.
• 2023: Delphi Automotive Systems launched a new range of EPS systems for commercial vehicles.

In-Depth US Automotive EPS Market Market Outlook

The US Automotive EPS market is poised for continued growth, driven by the increasing demand for advanced safety features, the expansion of electric and hybrid vehicle adoption, and the ongoing development of autonomous driving technologies. Strategic partnerships, technological innovation, and effective market expansion strategies will be critical factors for long-term success within the market. The market is expected to witness further consolidation and a continued focus on improving energy efficiency and enhancing the integration of EPS systems with other vehicle technologies.

US Automotive EPS Market Segmentation

• 1. Vehicle Type
  • 1.1. Passenger Car
  • 1.2. Commercial Vehicle
• 2. EPS Type
  • 2.1. Colum Assist Type
  • 2.2. Pinion Assist Type
  • 2.3. Rack Assist Type
• 3. Component Type
  • 3.1. Steering Column
  • 3.2. Sensor
  • 3.3. Steering Motor
  • 3.4. Other Components

US Automotive EPS Market Segmentation By Geography

• 1. North America
  • 1.1. United States
  • 1.2. Canada
  • 1.3. Mexico
• 2. South America
  • 2.1. Brazil
  • 2.2. Argentina
  • 2.3. Rest of South America
• 3. Europe
  • 3.1. United Kingdom
  • 3.2. Germany
  • 3.3. France
  • 3.4. Italy
  • 3.5. Spain
  • 3.6. Russia
  • 3.7. Benelux
  • 3.8. Nordics
  • 3.9. Rest of Europe
• 4. Middle East & Africa
  • 4.1. Turkey
  • 4.2. Israel
  • 4.3. GCC
  • 4.4. North Africa
  • 4.5. South Africa
  • 4.6. Rest of Middle East & Africa
• 5. Asia Pacific
  • 5.1. China
  • 5.2. India
  • 5.3. Japan
  • 5.4. South Korea
  • 5.5. ASEAN
  • 5.6. Oceania
  • 5.7. Rest of Asia Pacific