Key Insights
The European van market, valued at €60.51 billion in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 4.66% from 2025 to 2033. This expansion is fueled by several key factors. The burgeoning e-commerce sector necessitates efficient last-mile delivery solutions, significantly boosting demand for vans across various sizes and drive types. Furthermore, the increasing adoption of electric and alternative fuel vehicles, driven by stringent emission regulations and sustainability initiatives within the commercial and government sectors, is reshaping the market landscape. Growth is particularly strong in segments such as electric vans, reflecting a broader shift towards environmentally friendly transportation solutions across Europe. Germany, France, and the UK are expected to remain the dominant markets within Europe, owing to their robust economies and extensive logistics networks. However, other countries like the Netherlands and Sweden are also poised for significant growth, driven by their evolving infrastructure and focus on sustainable transportation. Market restraints include fluctuating fuel prices, supply chain disruptions, and the initial higher cost of electric vans compared to their internal combustion engine counterparts. However, government incentives and advancements in battery technology are mitigating these challenges.
The segmentation of the European van market reveals further insights. The "less than 5 cubic meter" segment is experiencing comparatively higher growth, driven by increased demand for smaller, urban delivery vehicles. The commercial sector constitutes the largest end-user segment, reflecting the significant role vans play in business operations. While IC engine vans currently dominate the market, the electric and alternative fuel segments are witnessing rapid growth, indicating a positive shift towards environmentally sustainable transportation within the logistics and delivery sectors. Leading manufacturers like BYD, Arrival, Vauxhall, IVECO, Nissan, Volkswagen, Stellantis, Daimler, Renault, Toyota, Hyundai, and Ford are vying for market share, investing heavily in innovation and expanding their electric van offerings to meet the evolving demands of the market. Competitive pressures are stimulating advancements in technology, range, and charging infrastructure, further accelerating the market's expansion.

Van Market in Europe: A Comprehensive Market Report (2019-2033)
This in-depth report provides a comprehensive analysis of the European van market, encompassing market dynamics, growth trends, dominant segments, and key players. With a focus on the period 2019-2033, this report offers valuable insights for industry professionals, investors, and strategists seeking to navigate this dynamic sector. The study utilizes data from 2019-2024 as the historical period, 2025 as the base and estimated year, and projects the market's trajectory until 2033. The report segments the market by cargo space (more than 5 cubic meters and less than 5 cubic meters), end-user (commercial and government), and drive type (IC engine, electric, and alternative fuel). Million units are used for all value representations.
Van Market in Europe Market Dynamics & Structure
The European van market is characterized by a moderately concentrated landscape, with several major players holding significant market share. Technological innovation, driven by the need for greater efficiency, sustainability, and connectivity, is a key driver. Stringent emission regulations across Europe significantly influence vehicle design and powertrain choices, favoring electric and alternative fuel vehicles. The emergence of electric vans and alternative fuel solutions presents both opportunities and challenges for established players. Competition from established automotive manufacturers and new entrants is intensifying. Mergers and acquisitions are relatively infrequent but contribute to market consolidation.
- Market Concentration: The top 5 players hold approximately xx% of the market share in 2025.
- Technological Innovation: Focus on electrification, autonomous driving features, and improved fuel efficiency.
- Regulatory Framework: Stringent emission standards and safety regulations drive innovation and influence product development.
- Competitive Substitutes: Light commercial vehicles and specialized delivery solutions are key substitutes.
- End-User Demographics: Growth is driven by e-commerce expansion and the logistics sector.
- M&A Trends: Consolidation is expected through strategic partnerships and acquisitions, particularly in the electric vehicle space. The number of M&A deals between 2019 and 2024 totaled xx.
Van Market in Europe Growth Trends & Insights
The European van market experienced steady growth during the historical period (2019-2024), with a CAGR of xx%. This growth is anticipated to continue during the forecast period (2025-2033), albeit at a potentially moderated pace due to economic factors. The market size is expected to reach xx million units by 2033, driven by increasing demand from commercial sectors and government agencies. The adoption rate of electric vans is expected to significantly increase, fueled by supportive government policies and increasing environmental concerns. Consumer behavior is shifting towards larger cargo space vans for enhanced logistics, while smaller vans cater to urban delivery needs. Technological disruptions, such as autonomous driving and connectivity features, are expected to further reshape the market landscape.

Dominant Regions, Countries, or Segments in Van Market in Europe
Western Europe, particularly Germany, France, and the UK, dominate the van market due to robust economies, extensive infrastructure, and a high concentration of logistics and transportation businesses. The commercial segment accounts for the largest share (xx%), followed by the government segment (xx%). Within cargo space, vans with more than 5 cubic meters capacity hold a larger market share (xx%) than those with less than 5 cubic meters (xx%). IC engine vans currently dominate the drive type segment (xx%), but electric vans are witnessing the fastest growth (xx% CAGR), driven by government incentives and environmental regulations.
- Key Drivers: Strong economic growth, robust infrastructure, favorable government policies, and expansion of e-commerce.
- Dominance Factors: High vehicle density, large fleet operations, and significant investments in logistics infrastructure.
- Growth Potential: Continued growth is expected in Eastern Europe and Southern Europe as economies strengthen.
Van Market in Europe Product Landscape
The European van market showcases a wide range of vehicles, from small city vans to large-capacity commercial vehicles. Product innovation centers on enhancing fuel efficiency, incorporating advanced driver-assistance systems (ADAS), and improving cargo space utilization. Electric and alternative fuel vans are gaining traction, offering environmentally friendly solutions and reduced operating costs. Key selling propositions include enhanced payload capacity, improved safety features, and advanced telematics systems for fleet management. Technological advancements are focused on battery technology, charging infrastructure, and connectivity solutions.
Key Drivers, Barriers & Challenges in Van Market in Europe
Key Drivers: Government incentives for electric vans, rising e-commerce, and the expanding logistics sector drive market growth. Technological advancements in battery technology and autonomous driving capabilities further contribute.
Key Challenges: The high initial cost of electric vans, limited charging infrastructure, and supply chain disruptions pose significant challenges. Stringent emission regulations and competition from established and emerging players are further constraints. The overall impact of these challenges is estimated to slow market growth by xx% in 2026.
Emerging Opportunities in Van Market in Europe
The increasing demand for last-mile delivery solutions presents a significant opportunity for smaller, electric vans. The growing popularity of subscription models for van fleets offers new revenue streams. Untapped markets in Eastern Europe and sustainable delivery solutions are key areas for expansion.
Growth Accelerators in the Van Market in Europe Industry
Technological breakthroughs, particularly in battery technology and autonomous driving, will accelerate market growth. Strategic partnerships between automotive manufacturers and technology companies will drive innovation. Expansion into new markets and the development of innovative financing options will further stimulate growth.
Key Players Shaping the Van Market in Europe Market
- BYD Co Ltd
- Arrival Electric Group Limite
- Vauxhall Motors Limited
- IVECO Group NV
- Nissan Motors Co Ltd
- Volkswagen AG
- Stellantis NV
- Daimler AG
- Groupe Renault
- Toyota Motor Corporation
- Hyundai Motors
- Ford Motor Company
Notable Milestones in Van Market in Europe Sector
- June 2023: TÜV Rheinland and Centro Tecnológico Randon (CTR) collaborate on vehicle and component certification, enhancing quality standards.
- May 2023: Arrival builds 3 L Vans, accumulating over 90,000 km of road testing, signaling progress in electric van production.
- May 2023: AvtoVAZ showcases diverse LADA van models, highlighting its presence in the commercial vehicle sector.
- January 2022: Volkswagen unveils a new electric van with a range of up to 342 miles, expanding the electric van offering.
In-Depth Van Market in Europe Market Outlook
The European van market is poised for continued growth driven by technological advancements, increased demand from various sectors, and supportive government policies. Strategic partnerships and investments in infrastructure, particularly charging stations for electric vehicles, will further enhance market potential. The shift towards electric and alternative fuel vehicles presents significant opportunities, while addressing supply chain issues and maintaining competitiveness remain crucial for long-term success.
Van Market in Europe Segmentation
-
1. Cargo Space
- 1.1. More than 5 Cubic Meter
- 1.2. Less than 5 Cubic Meter
-
2. End User
- 2.1. Commercial
- 2.2. Government
-
3. Drive Type
- 3.1. IC Engine
- 3.2. Electric
- 3.3. Alternative Fuel
Van Market in Europe Segmentation By Geography
- 1. Germany
- 2. United Kingdom
- 3. Italy
- 4. France
- 5. Spain
- 6. Rest of Europe

Van Market in Europe REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 4.66% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Rise in Sale of Electric Vans
- 3.3. Market Restrains
- 3.3.1. High Cost of Electric Vehicle Battery
- 3.4. Market Trends
- 3.4.1. Rise in Sale of Electric Vans
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Van Market in Europe Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Cargo Space
- 5.1.1. More than 5 Cubic Meter
- 5.1.2. Less than 5 Cubic Meter
- 5.2. Market Analysis, Insights and Forecast - by End User
- 5.2.1. Commercial
- 5.2.2. Government
- 5.3. Market Analysis, Insights and Forecast - by Drive Type
- 5.3.1. IC Engine
- 5.3.2. Electric
- 5.3.3. Alternative Fuel
- 5.4. Market Analysis, Insights and Forecast - by Region
- 5.4.1. Germany
- 5.4.2. United Kingdom
- 5.4.3. Italy
- 5.4.4. France
- 5.4.5. Spain
- 5.4.6. Rest of Europe
- 5.1. Market Analysis, Insights and Forecast - by Cargo Space
- 6. Germany Van Market in Europe Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Cargo Space
- 6.1.1. More than 5 Cubic Meter
- 6.1.2. Less than 5 Cubic Meter
- 6.2. Market Analysis, Insights and Forecast - by End User
- 6.2.1. Commercial
- 6.2.2. Government
- 6.3. Market Analysis, Insights and Forecast - by Drive Type
- 6.3.1. IC Engine
- 6.3.2. Electric
- 6.3.3. Alternative Fuel
- 6.1. Market Analysis, Insights and Forecast - by Cargo Space
- 7. United Kingdom Van Market in Europe Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Cargo Space
- 7.1.1. More than 5 Cubic Meter
- 7.1.2. Less than 5 Cubic Meter
- 7.2. Market Analysis, Insights and Forecast - by End User
- 7.2.1. Commercial
- 7.2.2. Government
- 7.3. Market Analysis, Insights and Forecast - by Drive Type
- 7.3.1. IC Engine
- 7.3.2. Electric
- 7.3.3. Alternative Fuel
- 7.1. Market Analysis, Insights and Forecast - by Cargo Space
- 8. Italy Van Market in Europe Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by Cargo Space
- 8.1.1. More than 5 Cubic Meter
- 8.1.2. Less than 5 Cubic Meter
- 8.2. Market Analysis, Insights and Forecast - by End User
- 8.2.1. Commercial
- 8.2.2. Government
- 8.3. Market Analysis, Insights and Forecast - by Drive Type
- 8.3.1. IC Engine
- 8.3.2. Electric
- 8.3.3. Alternative Fuel
- 8.1. Market Analysis, Insights and Forecast - by Cargo Space
- 9. France Van Market in Europe Analysis, Insights and Forecast, 2019-2031
- 9.1. Market Analysis, Insights and Forecast - by Cargo Space
- 9.1.1. More than 5 Cubic Meter
- 9.1.2. Less than 5 Cubic Meter
- 9.2. Market Analysis, Insights and Forecast - by End User
- 9.2.1. Commercial
- 9.2.2. Government
- 9.3. Market Analysis, Insights and Forecast - by Drive Type
- 9.3.1. IC Engine
- 9.3.2. Electric
- 9.3.3. Alternative Fuel
- 9.1. Market Analysis, Insights and Forecast - by Cargo Space
- 10. Spain Van Market in Europe Analysis, Insights and Forecast, 2019-2031
- 10.1. Market Analysis, Insights and Forecast - by Cargo Space
- 10.1.1. More than 5 Cubic Meter
- 10.1.2. Less than 5 Cubic Meter
- 10.2. Market Analysis, Insights and Forecast - by End User
- 10.2.1. Commercial
- 10.2.2. Government
- 10.3. Market Analysis, Insights and Forecast - by Drive Type
- 10.3.1. IC Engine
- 10.3.2. Electric
- 10.3.3. Alternative Fuel
- 10.1. Market Analysis, Insights and Forecast - by Cargo Space
- 11. Rest of Europe Van Market in Europe Analysis, Insights and Forecast, 2019-2031
- 11.1. Market Analysis, Insights and Forecast - by Cargo Space
- 11.1.1. More than 5 Cubic Meter
- 11.1.2. Less than 5 Cubic Meter
- 11.2. Market Analysis, Insights and Forecast - by End User
- 11.2.1. Commercial
- 11.2.2. Government
- 11.3. Market Analysis, Insights and Forecast - by Drive Type
- 11.3.1. IC Engine
- 11.3.2. Electric
- 11.3.3. Alternative Fuel
- 11.1. Market Analysis, Insights and Forecast - by Cargo Space
- 12. Germany Van Market in Europe Analysis, Insights and Forecast, 2019-2031
- 13. France Van Market in Europe Analysis, Insights and Forecast, 2019-2031
- 14. Italy Van Market in Europe Analysis, Insights and Forecast, 2019-2031
- 15. United Kingdom Van Market in Europe Analysis, Insights and Forecast, 2019-2031
- 16. Netherlands Van Market in Europe Analysis, Insights and Forecast, 2019-2031
- 17. Sweden Van Market in Europe Analysis, Insights and Forecast, 2019-2031
- 18. Rest of Europe Van Market in Europe Analysis, Insights and Forecast, 2019-2031
- 19. Competitive Analysis
- 19.1. Market Share Analysis 2024
- 19.2. Company Profiles
- 19.2.1 BYD Co Ltd
- 19.2.1.1. Overview
- 19.2.1.2. Products
- 19.2.1.3. SWOT Analysis
- 19.2.1.4. Recent Developments
- 19.2.1.5. Financials (Based on Availability)
- 19.2.2 Arrival Electric Group Limite
- 19.2.2.1. Overview
- 19.2.2.2. Products
- 19.2.2.3. SWOT Analysis
- 19.2.2.4. Recent Developments
- 19.2.2.5. Financials (Based on Availability)
- 19.2.3 Vauxhall Motors Limited
- 19.2.3.1. Overview
- 19.2.3.2. Products
- 19.2.3.3. SWOT Analysis
- 19.2.3.4. Recent Developments
- 19.2.3.5. Financials (Based on Availability)
- 19.2.4 IVECO Group NV
- 19.2.4.1. Overview
- 19.2.4.2. Products
- 19.2.4.3. SWOT Analysis
- 19.2.4.4. Recent Developments
- 19.2.4.5. Financials (Based on Availability)
- 19.2.5 Nissan Motors Co Ltd
- 19.2.5.1. Overview
- 19.2.5.2. Products
- 19.2.5.3. SWOT Analysis
- 19.2.5.4. Recent Developments
- 19.2.5.5. Financials (Based on Availability)
- 19.2.6 Volkswagen AG
- 19.2.6.1. Overview
- 19.2.6.2. Products
- 19.2.6.3. SWOT Analysis
- 19.2.6.4. Recent Developments
- 19.2.6.5. Financials (Based on Availability)
- 19.2.7 Stellantis NV
- 19.2.7.1. Overview
- 19.2.7.2. Products
- 19.2.7.3. SWOT Analysis
- 19.2.7.4. Recent Developments
- 19.2.7.5. Financials (Based on Availability)
- 19.2.8 Daimler AG
- 19.2.8.1. Overview
- 19.2.8.2. Products
- 19.2.8.3. SWOT Analysis
- 19.2.8.4. Recent Developments
- 19.2.8.5. Financials (Based on Availability)
- 19.2.9 Groupe Renault
- 19.2.9.1. Overview
- 19.2.9.2. Products
- 19.2.9.3. SWOT Analysis
- 19.2.9.4. Recent Developments
- 19.2.9.5. Financials (Based on Availability)
- 19.2.10 Toyota Motor Corporation
- 19.2.10.1. Overview
- 19.2.10.2. Products
- 19.2.10.3. SWOT Analysis
- 19.2.10.4. Recent Developments
- 19.2.10.5. Financials (Based on Availability)
- 19.2.11 Hyundai Motors
- 19.2.11.1. Overview
- 19.2.11.2. Products
- 19.2.11.3. SWOT Analysis
- 19.2.11.4. Recent Developments
- 19.2.11.5. Financials (Based on Availability)
- 19.2.12 Ford Motor Company
- 19.2.12.1. Overview
- 19.2.12.2. Products
- 19.2.12.3. SWOT Analysis
- 19.2.12.4. Recent Developments
- 19.2.12.5. Financials (Based on Availability)
- 19.2.1 BYD Co Ltd
List of Figures
- Figure 1: Van Market in Europe Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: Van Market in Europe Share (%) by Company 2024
List of Tables
- Table 1: Van Market in Europe Revenue Million Forecast, by Region 2019 & 2032
- Table 2: Van Market in Europe Revenue Million Forecast, by Cargo Space 2019 & 2032
- Table 3: Van Market in Europe Revenue Million Forecast, by End User 2019 & 2032
- Table 4: Van Market in Europe Revenue Million Forecast, by Drive Type 2019 & 2032
- Table 5: Van Market in Europe Revenue Million Forecast, by Region 2019 & 2032
- Table 6: Van Market in Europe Revenue Million Forecast, by Country 2019 & 2032
- Table 7: Germany Van Market in Europe Revenue (Million) Forecast, by Application 2019 & 2032
- Table 8: France Van Market in Europe Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: Italy Van Market in Europe Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: United Kingdom Van Market in Europe Revenue (Million) Forecast, by Application 2019 & 2032
- Table 11: Netherlands Van Market in Europe Revenue (Million) Forecast, by Application 2019 & 2032
- Table 12: Sweden Van Market in Europe Revenue (Million) Forecast, by Application 2019 & 2032
- Table 13: Rest of Europe Van Market in Europe Revenue (Million) Forecast, by Application 2019 & 2032
- Table 14: Van Market in Europe Revenue Million Forecast, by Cargo Space 2019 & 2032
- Table 15: Van Market in Europe Revenue Million Forecast, by End User 2019 & 2032
- Table 16: Van Market in Europe Revenue Million Forecast, by Drive Type 2019 & 2032
- Table 17: Van Market in Europe Revenue Million Forecast, by Country 2019 & 2032
- Table 18: Van Market in Europe Revenue Million Forecast, by Cargo Space 2019 & 2032
- Table 19: Van Market in Europe Revenue Million Forecast, by End User 2019 & 2032
- Table 20: Van Market in Europe Revenue Million Forecast, by Drive Type 2019 & 2032
- Table 21: Van Market in Europe Revenue Million Forecast, by Country 2019 & 2032
- Table 22: Van Market in Europe Revenue Million Forecast, by Cargo Space 2019 & 2032
- Table 23: Van Market in Europe Revenue Million Forecast, by End User 2019 & 2032
- Table 24: Van Market in Europe Revenue Million Forecast, by Drive Type 2019 & 2032
- Table 25: Van Market in Europe Revenue Million Forecast, by Country 2019 & 2032
- Table 26: Van Market in Europe Revenue Million Forecast, by Cargo Space 2019 & 2032
- Table 27: Van Market in Europe Revenue Million Forecast, by End User 2019 & 2032
- Table 28: Van Market in Europe Revenue Million Forecast, by Drive Type 2019 & 2032
- Table 29: Van Market in Europe Revenue Million Forecast, by Country 2019 & 2032
- Table 30: Van Market in Europe Revenue Million Forecast, by Cargo Space 2019 & 2032
- Table 31: Van Market in Europe Revenue Million Forecast, by End User 2019 & 2032
- Table 32: Van Market in Europe Revenue Million Forecast, by Drive Type 2019 & 2032
- Table 33: Van Market in Europe Revenue Million Forecast, by Country 2019 & 2032
- Table 34: Van Market in Europe Revenue Million Forecast, by Cargo Space 2019 & 2032
- Table 35: Van Market in Europe Revenue Million Forecast, by End User 2019 & 2032
- Table 36: Van Market in Europe Revenue Million Forecast, by Drive Type 2019 & 2032
- Table 37: Van Market in Europe Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Van Market in Europe?
The projected CAGR is approximately 4.66%.
2. Which companies are prominent players in the Van Market in Europe?
Key companies in the market include BYD Co Ltd, Arrival Electric Group Limite, Vauxhall Motors Limited, IVECO Group NV, Nissan Motors Co Ltd, Volkswagen AG, Stellantis NV, Daimler AG, Groupe Renault, Toyota Motor Corporation, Hyundai Motors, Ford Motor Company.
3. What are the main segments of the Van Market in Europe?
The market segments include Cargo Space, End User, Drive Type.
4. Can you provide details about the market size?
The market size is estimated to be USD 60.51 Million as of 2022.
5. What are some drivers contributing to market growth?
Rise in Sale of Electric Vans.
6. What are the notable trends driving market growth?
Rise in Sale of Electric Vans.
7. Are there any restraints impacting market growth?
High Cost of Electric Vehicle Battery.
8. Can you provide examples of recent developments in the market?
June 2023: TÜV Rheinland and Centro Tecnológico Randon (CTR) have announced a collaboration for automotive vehicle and component homologation, testing, and type certification. The collaboration aims to provide an extensive range of certification services for commercial vehicles, light cars, vehicle systems, and components while maintaining the security and flexibility that clients expect.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Van Market in Europe," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Van Market in Europe report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Van Market in Europe?
To stay informed about further developments, trends, and reports in the Van Market in Europe, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence