Emerging Markets for ANZ Location-based Services Market Industry

Key Insights

The ANZ location-based services (LBS) market is experiencing robust growth, driven by increasing smartphone penetration, the proliferation of GPS-enabled devices, and the rising adoption of location-aware applications across various sectors. The market's compound annual growth rate (CAGR) of 18.81% from 2019 to 2024 indicates significant expansion. This growth is fueled by the increasing demand for precise location data across industries such as transportation and logistics, retail, and healthcare, where LBS empowers efficient operations, improved customer experiences, and enhanced decision-making. Key trends include the integration of LBS with advanced technologies like Artificial Intelligence (AI) and the Internet of Things (IoT), enabling real-time location tracking, predictive analytics, and personalized services. The market segmentation reveals strong growth in both indoor and outdoor LBS, with professional services experiencing higher demand due to their specialized expertise and scalability. While the global market size is reported at $2.07 billion, a reasonable estimate for the ANZ market, considering its economic strength and technological adoption, could be around $500 million in 2025, considering its smaller market size in relation to global figures. This segment is expected to show consistent growth, expanding its market share within the overall global figure.

The major players in the ANZ LBS market are leveraging advancements in mapping technologies, data analytics, and cloud computing to enhance their service offerings. Competition is intense, with both established tech giants and innovative startups vying for market share. However, challenges remain, including data privacy concerns and the need for robust infrastructure to support the growing data volumes associated with LBS. Future growth will likely be driven by increased investment in 5G networks, improved positioning technologies, and the expanding adoption of LBS across emerging industries such as smart cities and autonomous vehicles. The forecast period of 2025-2033 anticipates continued growth, with the market expected to expand significantly due to the predicted ongoing adoption of location-based solutions across a wide array of applications.

ANZ Location-based Services Market: A Comprehensive Report (2019-2033)

This comprehensive report provides an in-depth analysis of the Australia and New Zealand (ANZ) location-based services (LBS) market, offering invaluable insights for businesses, investors, and industry professionals. Covering the period from 2019 to 2033, with a focus on 2025, this report meticulously examines market dynamics, growth trends, dominant segments, and key players shaping this rapidly evolving sector. The report's detailed segmentation by location (indoor, outdoor), service type (professional, managed), and end-user industry (transportation and logistics, manufacturing, retail and consumer goods, automotive, healthcare, others) provides a granular understanding of the market's complexities.

ANZ Location-based Services Market Market Dynamics & Structure

The ANZ LBS market is characterized by a moderately concentrated landscape, with key players like TomTom International BV, Uber Technologies Inc, Google LLC, Esri Australia Pty Ltd, Cisco Systems Inc, Microsoft Corporation, Huawei Technologies Co Ltd, HERE Technologies (HERE Global B V), Apple Inc, and GapMaps Pty Ltd competing for market share. Market concentration is estimated at xx%, with the top five players holding approximately xx% of the market share in 2025.

• Technological Innovation: Continuous advancements in GPS technology, 5G deployment, AI-powered location analytics, and the Internet of Things (IoT) are major drivers of market growth. However, challenges remain in integrating diverse data sources and ensuring data privacy and security.
• Regulatory Frameworks: Government regulations regarding data privacy (e.g., GDPR compliance) and the use of location data significantly impact market dynamics. Compliance costs and evolving regulations create both opportunities and barriers.
• Competitive Landscape: Intense competition among established players and the emergence of new entrants contribute to innovation but also pressure pricing strategies. Strategic alliances and partnerships are common to overcome these challenges.
• M&A Activity: The ANZ LBS market has witnessed a moderate level of mergers and acquisitions (M&A) activity in recent years, with approximately xx deals closed between 2019 and 2024. These activities reflect the consolidation trend and the pursuit of technological capabilities and market expansion.
• End-User Demographics: The market is driven by diverse end-user needs, with strong growth projected from industries like transportation & logistics, driven by increased reliance on real-time tracking and optimized routing. Retail and consumer goods are also significant contributors, demanding location-based advertising and customer engagement solutions.

ANZ Location-based Services Market Growth Trends & Insights

The ANZ LBS market is experiencing robust growth, driven by increasing smartphone penetration, rising adoption of location-based applications, and government initiatives promoting digitalization. The market size is estimated at $xx million in 2025 and is projected to reach $xx million by 2033, exhibiting a Compound Annual Growth Rate (CAGR) of xx% during the forecast period (2025-2033). This growth is fueled by the increasing integration of LBS into various sectors and the growing demand for precise location data. Market penetration is expected to increase from xx% in 2025 to xx% in 2033, reflecting the broader adoption of location-aware services across diverse end-user industries. Technological advancements, such as the development of highly accurate GPS technologies as seen in the SouthPAN project, are expected to further accelerate market expansion and drive increased adoption of LBS applications. Consumer behavior shifts towards location-based services in everyday life, including navigation, ride-hailing, and e-commerce, fuel this growth.

Dominant Regions, Countries, or Segments in ANZ Location-based Services Market

The Australian market currently dominates the ANZ LBS market, contributing approximately xx% of the total revenue in 2025. This dominance is attributed to higher smartphone penetration, a more developed digital infrastructure, and a larger population base compared to New Zealand. However, New Zealand is expected to experience rapid growth, driven by increased investment in infrastructure and technological advancements.

By Location: The outdoor LBS segment holds the largest market share in 2025 (xx%), driven by the widespread use of navigation apps and location-based services in transportation and logistics. However, the indoor LBS segment is projected to grow at a faster rate (xx% CAGR), due to increasing adoption of indoor navigation and positioning systems in malls, airports, and other large venues.

By Service Type: The managed services segment currently commands the largest market share (xx%), due to the demand for integrated and comprehensive LBS solutions. However, the professional services segment is expected to grow significantly, as businesses increasingly seek customized LBS solutions to address specific needs.

By End-user Industry: The Transportation and Logistics sector is the leading end-user industry, accounting for xx% of the market share in 2025. This sector's reliance on real-time tracking and optimized routing makes it a major driver of LBS adoption. Retail and consumer goods follow closely, leveraging location data for targeted advertising and enhancing customer experience. The automotive sector, with its growing focus on connected cars and autonomous driving, is another significant contributor.

• Key Drivers:
  • Increased smartphone penetration and data usage
  • Development of advanced GPS technologies (SouthPAN project)
  • Government investments in digital infrastructure
  • Growing adoption of IoT devices
  • Rising demand for real-time location-based services across various industries

ANZ Location-based Services Market Product Landscape

The ANZ LBS market offers a diverse range of products, from basic GPS navigation to advanced location analytics platforms. These products are characterized by increasing accuracy, integration capabilities, and user-friendly interfaces. Key advancements include the incorporation of AI for predictive analytics, improved integration with IoT devices, and the development of innovative indoor positioning technologies. Many vendors differentiate themselves through enhanced data security measures, real-time data processing, and customized solutions tailored to specific client needs.

Key Drivers, Barriers & Challenges in ANZ Location-based Services Market

Key Drivers: The growing adoption of smartphones, the development of high-precision GPS systems like SouthPAN, and increasing government investment in digital infrastructure are key drivers of market growth. The expansion of 5G networks also promises to enhance real-time data capabilities.

Key Challenges and Restraints: Data privacy concerns and stringent regulations impose significant challenges. Competition from established tech giants and the high cost of implementing and maintaining LBS infrastructure represent further hurdles. Supply chain disruptions and the reliance on global positioning infrastructure create additional vulnerabilities.

Emerging Opportunities in ANZ Location-based Services Market

Emerging opportunities lie in the expansion of indoor location services, the integration of LBS with augmented reality (AR) and virtual reality (VR) technologies, and the development of personalized location-based marketing solutions. Untapped markets exist in the healthcare sector, particularly in asset tracking and remote patient monitoring.

Growth Accelerators in the ANZ Location-based Services Market Industry

Technological breakthroughs in positioning technologies, such as the advancements seen in the SouthPAN project, significantly enhance the accuracy and reliability of LBS, accelerating adoption. Strategic partnerships between LBS providers and other technology companies across various sectors unlock new market segments and service capabilities. The ongoing expansion of 5G networks provides the necessary infrastructure to support real-time location-based applications, driving market growth.

Key Players Shaping the ANZ Location-based Services Market Market

• TomTom International BV
• Uber Technologies Inc
• Google LLC
• Esri Australia Pty Ltd
• Cisco Systems Inc
• Microsoft Corporation
• Huawei Technologies Co Ltd
• HERE Technologies (HERE Global B V)
• Apple Inc
• GapMaps Pty Ltd

Notable Milestones in ANZ Location-based Services Market Sector

• September 2023: Geoscience Australia successfully integrated the National Positioning Infrastructure Capability (NPIC), improving access to positioning data for government, business, and academia.
• March 2023: The SouthPAN project in Southland significantly enhanced New Zealand's GPS infrastructure, increasing accuracy to within 10 centimeters.

In-Depth ANZ Location-based Services Market Market Outlook

The ANZ LBS market is poised for continued growth, driven by technological advancements and increasing demand across various sectors. Strategic opportunities exist in expanding into new market segments, developing innovative LBS applications, and forming strategic partnerships to leverage complementary technologies and expertise. The long-term outlook for the market remains positive, fueled by the ongoing digital transformation in Australia and New Zealand.

ANZ Location-based Services Market Segmentation

• 1. Location
  • 1.1. Indoor
  • 1.2. Outdoor
• 2. Service Type
  • 2.1. Professional
  • 2.2. Managed
• 3. End-user Industry
  • 3.1. Transportation and Logistics
  • 3.2. Manufacturing
  • 3.3. Retail and Consumer Goods
  • 3.4. Automotive
  • 3.5. Healthcare
  • 3.6. Other End-user Industries

ANZ Location-based Services Market Segmentation By Geography

• 1. North America
  • 1.1. United States
  • 1.2. Canada
  • 1.3. Mexico
• 2. South America
  • 2.1. Brazil
  • 2.2. Argentina
  • 2.3. Rest of South America
• 3. Europe
  • 3.1. United Kingdom
  • 3.2. Germany
  • 3.3. France
  • 3.4. Italy
  • 3.5. Spain
  • 3.6. Russia
  • 3.7. Benelux
  • 3.8. Nordics
  • 3.9. Rest of Europe
• 4. Middle East & Africa
  • 4.1. Turkey
  • 4.2. Israel
  • 4.3. GCC
  • 4.4. North Africa
  • 4.5. South Africa
  • 4.6. Rest of Middle East & Africa
• 5. Asia Pacific
  • 5.1. China
  • 5.2. India
  • 5.3. Japan
  • 5.4. South Korea
  • 5.5. ASEAN
  • 5.6. Oceania
  • 5.7. Rest of Asia Pacific