GCC Poultry Meat Market Market Dynamics: Drivers and Barriers to Growth 2025-2033

Key Insights

The GCC poultry meat market, valued at $760.7 million in 2025, is projected to experience robust growth, driven by a rising population, increasing disposable incomes, and a growing preference for protein-rich diets within the region. The market's Compound Annual Growth Rate (CAGR) of 10.40% from 2025 to 2033 indicates significant expansion opportunities. Key growth drivers include the expanding food service sector (on-trade), a rising demand for convenience foods (canned and processed poultry), and increasing urbanization leading to higher consumption in urban areas. The UAE, Saudi Arabia, and other Gulf Cooperation Council (GCC) nations are key contributors to this market's growth. However, challenges exist, including potential fluctuations in feed prices and increasing competition from imported poultry products. Furthermore, government regulations regarding food safety and hygiene standards influence market dynamics. The market segmentation reveals a strong presence of both off-trade (retail) and on-trade (food service) distribution channels, with diverse product forms (fresh/chilled, frozen, canned, and processed) catering to varied consumer preferences. Leading players like Emirates National Food CC LLC, BRF S.A., and Almarai Food Company are actively shaping the competitive landscape through strategic investments and product innovations.

The projected growth trajectory for the GCC poultry meat market anticipates sustained expansion throughout the forecast period (2025-2033). Strategic initiatives by key players, including expansion of processing facilities, investment in advanced technologies, and diversification of product offerings, are likely to further boost market growth. Furthermore, increasing awareness of health benefits associated with poultry consumption and targeted marketing campaigns focused on consumer preferences are likely to contribute to market expansion. However, potential risks including supply chain disruptions, geopolitical instability, and changing consumer preferences need to be considered for a comprehensive market outlook. Continuous monitoring of these factors is crucial for market participants to maintain a strong competitive position and capitalize on emerging opportunities.

GCC Poultry Meat Market: A Comprehensive Market Report (2019-2033)

This in-depth report provides a comprehensive analysis of the GCC poultry meat market, encompassing market dynamics, growth trends, regional segmentation, product landscape, key players, and future outlook. With a study period spanning 2019-2033, a base year of 2025, and a forecast period of 2025-2033, this report is an invaluable resource for industry professionals, investors, and strategic decision-makers seeking to navigate this dynamic market. The report analyzes the parent market (GCC Meat Market) and its child market (GCC Poultry Meat Market) providing granular insights into key segments including fresh/chilled, frozen, canned, and processed poultry meat distributed through off-trade and on-trade channels across Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates. The market size is presented in million units.

GCC Poultry Meat Market Dynamics & Structure

The GCC poultry meat market is characterized by a moderately concentrated landscape, with several major players vying for market share. Technological advancements in poultry farming, processing, and distribution are key drivers of growth, alongside evolving consumer preferences towards convenience and health-conscious options. Regulatory frameworks concerning food safety and animal welfare play a crucial role. The market also faces competition from substitute protein sources. M&A activity is significant, reflecting industry consolidation and expansion strategies.

• Market Concentration: xx% of the market is controlled by the top 5 players (estimated).
• Technological Innovation: Automation in farming, advanced processing techniques, and improved cold chain logistics are driving efficiency and quality.
• Regulatory Framework: Stringent food safety regulations and halal certification requirements influence market practices.
• Competitive Substitutes: Plant-based meat alternatives and other protein sources pose a competitive challenge.
• End-User Demographics: Growing population, rising disposable incomes, and changing dietary habits fuel demand.
• M&A Trends: Significant M&A activity (xx deals in the last 5 years) points to consolidation and expansion efforts among key players. For example, BRF's acquisition of Al Joody plant significantly increased its production capacity.

GCC Poultry Meat Market Growth Trends & Insights

The GCC poultry meat market has witnessed robust growth over the historical period (2019-2024), exhibiting a CAGR of xx%. This growth is driven by a combination of factors, including increasing population, rising per capita consumption, and urbanization. Technological disruptions, such as automation and precision agriculture, have enhanced efficiency and productivity. Consumer behavior shifts towards convenient and value-added products are also shaping market trends. Market penetration of value-added products is estimated at xx% and is expected to rise to xx% by 2033. The forecast period (2025-2033) anticipates a continued, albeit moderated, growth trajectory with a projected CAGR of xx%, driven by sustained economic growth and evolving consumer preferences within the region.

Dominant Regions, Countries, or Segments in GCC Poultry Meat Market

Saudi Arabia and the UAE are the dominant markets within the GCC, accounting for xx% and xx% of total market share respectively. The off-trade channel (supermarkets, hypermarkets, etc.) dominates the distribution landscape, reflecting the significant role of organized retail in the region. Fresh/chilled poultry remains the most popular form, driven by consumer preference for freshness and quality.

• Key Drivers for Saudi Arabia & UAE: Strong economic growth, robust infrastructure, and a large consumer base.
• Off-Trade Channel Dominance: Extensive retail networks and well-established supply chains.
• Fresh/Chilled Poultry: Preference for freshness and perceived superior quality.

GCC Poultry Meat Market Product Landscape

The GCC poultry meat market offers a diverse range of products, including fresh/chilled, frozen, canned, and processed poultry. Value-added products, such as marinated and ready-to-cook options, are gaining traction due to convenience and time constraints among consumers. Technological advancements in processing, packaging, and preservation are enhancing product quality, shelf-life, and safety.

Key Drivers, Barriers & Challenges in GCC Poultry Meat Market

Key Drivers: Rising disposable incomes, increasing population, urbanization, and government initiatives promoting food security are driving market growth. Technological advancements in farming and processing are increasing efficiency and productivity.

Challenges: Fluctuations in feed prices, avian influenza outbreaks, and intense competition pose significant challenges. Stringent regulations and import restrictions create hurdles for some players. Supply chain disruptions can impact market stability. Estimated losses due to supply chain issues in 2024 reached xx million units.

Emerging Opportunities in GCC Poultry Meat Market

Growing demand for organic and free-range poultry presents a significant opportunity. The expansion of food processing and value-added products offers immense potential. Targeting health-conscious consumers with low-fat, high-protein options can unlock new market segments.

Growth Accelerators in the GCC Poultry Meat Market Industry

Strategic partnerships, such as the Tanmiah Food Company and Tyson Foods collaboration, are accelerating market expansion. Investments in technological advancements are improving efficiency and product quality. Government support for local poultry production is boosting domestic capacity.

Key Players Shaping the GCC Poultry Meat Market Market

• Emirates National Food CC LLC
• BRF S.A
• Al-Watania Poultry
• The Savola Group
• JBS S.A
• Tanmiah Food Company
• Arabian Agricultural Services Company
• Almarai Food Company

Notable Milestones in GCC Poultry Meat Market Sector

• July 2022: BRF Sadia inaugurated its new Al Joody plant in Saudi Arabia, increasing production capacity by 1200 metric tons per month.
• July 2022: Tanmiah Food Company and Tyson Foods signed a strategic partnership to double Tanmiah's value-added poultry production capacity.
• November 2021: BRF acquired a 79.5% interest in Banvit through a joint venture with the Qatar Investment Authority.

In-Depth GCC Poultry Meat Market Market Outlook

The GCC poultry meat market is poised for sustained growth driven by continued population expansion, rising incomes, and increasing demand for convenient and value-added products. Strategic investments in technology, infrastructure development, and the growing focus on food security will further drive market expansion. The potential for market growth is substantial, particularly in value-added segments and the adoption of innovative technologies. Strategic partnerships and investments will play a crucial role in shaping the future of the GCC poultry meat market.

GCC Poultry Meat Market Segmentation

• 1. Form
  • 1.1. Canned
  • 1.2. Fresh / Chilled
  • 1.3. Frozen
  • 1.4. Processed
    • 1.4.1. By Processed Types
      • 1.4.1.1. Deli Meats
      • 1.4.1.2. Marinated/ Tenders
      • 1.4.1.3. Meatballs
      • 1.4.1.4. Nuggets
      • 1.4.1.5. Sausages
      • 1.4.1.6. Other Processed Poultry
• 2. Distribution Channel
  • 2.1. Off-Trade
    • 2.1.1. Convenience Stores
    • 2.1.2. Online Channel
    • 2.1.3. Supermarkets and Hypermarkets
    • 2.1.4. Others
  • 2.2. On-Trade

GCC Poultry Meat Market Segmentation By Geography

• 1. North America
  • 1.1. United States
  • 1.2. Canada
  • 1.3. Mexico
• 2. South America
  • 2.1. Brazil
  • 2.2. Argentina
  • 2.3. Rest of South America
• 3. Europe
  • 3.1. United Kingdom
  • 3.2. Germany
  • 3.3. France
  • 3.4. Italy
  • 3.5. Spain
  • 3.6. Russia
  • 3.7. Benelux
  • 3.8. Nordics
  • 3.9. Rest of Europe
• 4. Middle East & Africa
  • 4.1. Turkey
  • 4.2. Israel
  • 4.3. GCC
  • 4.4. North Africa
  • 4.5. South Africa
  • 4.6. Rest of Middle East & Africa
• 5. Asia Pacific
  • 5.1. China
  • 5.2. India
  • 5.3. Japan
  • 5.4. South Korea
  • 5.5. ASEAN
  • 5.6. Oceania
  • 5.7. Rest of Asia Pacific