Morocco Poultry Market Market Dynamics: Drivers and Barriers to Growth 2025-2033

Key Insights

The Morocco poultry market, valued at $4.88 billion in 2025, is projected to experience robust growth, driven by a rising population, increasing urbanization leading to higher demand for convenient protein sources, and a growing middle class with increased disposable income. Key drivers include government support for the agricultural sector, improvements in poultry farming techniques enhancing efficiency and productivity, and a rising preference for poultry meat over other protein sources due to its affordability and nutritional value. However, challenges remain, including fluctuations in feed prices, potential outbreaks of avian influenza impacting production, and competition from imported poultry products. The market's segmentation likely includes broiler, layer, and other poultry types, each with varying growth trajectories influenced by consumer preferences and pricing dynamics. Major players like Koutoubia Holding, ALF Sahel, and King Generation SA dominate the market, leveraging their established distribution networks and brand recognition. Future growth will hinge on addressing supply chain vulnerabilities, adopting sustainable farming practices, and innovating to meet evolving consumer demands for healthier and ethically sourced poultry products.

This expanding market presents significant opportunities for both established players and new entrants. Strategic investments in technological advancements, such as automated farming systems and improved feed formulations, will be crucial for enhancing efficiency and profitability. Further market penetration will depend on effective marketing strategies targeting specific consumer segments, strong partnerships along the value chain, and a focus on ensuring food safety and quality. Moreover, addressing the environmental concerns associated with poultry farming, including waste management and resource consumption, will be vital for long-term sustainability and market acceptance. The forecast period of 2025-2033 suggests a promising outlook, particularly considering the potential for export expansion and increased value-added product development within the Moroccan poultry sector.

Morocco Poultry Market: A Comprehensive Market Report (2019-2033)

This comprehensive report provides a detailed analysis of the Morocco poultry market, encompassing market dynamics, growth trends, key players, and future outlook. The report covers the period 2019-2033, with a focus on the base year 2025 and a forecast period of 2025-2033. It offers invaluable insights for industry professionals, investors, and stakeholders seeking to understand and capitalize on opportunities within this dynamic market. The report analyzes both the parent market (livestock and agricultural products) and the child market (poultry meat and eggs). The market size is presented in million units throughout the report.

Morocco Poultry Market Dynamics & Structure

The Moroccan poultry market is characterized by a moderate level of concentration, with several key players vying for market share. Technological innovation, while present, faces certain barriers, including access to advanced technologies and skilled labor. The regulatory framework plays a significant role, impacting feed costs, production standards, and market access. The market faces competition from substitute protein sources, but strong consumer demand for poultry products, driven by affordability and cultural preference, ensures sustained growth. M&A activity has been relatively modest in recent years, with xx deals recorded between 2019 and 2024, representing a xx% market share consolidation.

• Market Concentration: Moderately concentrated, with top 5 players holding xx% market share (2024).
• Technological Innovation: Driven by efficiency improvements in feed conversion and disease prevention, but hindered by limited access to advanced technologies.
• Regulatory Framework: Influences feed costs and production practices, with ongoing government initiatives shaping market dynamics.
• Competitive Substitutes: Competition from other protein sources (beef, lamb, fish) exists but poultry remains a staple.
• End-User Demographics: Growing population and increasing urbanization fuel demand for affordable poultry products.
• M&A Trends: Limited M&A activity observed in recent years, with xx deals in the historical period.

Morocco Poultry Market Growth Trends & Insights

The Moroccan poultry market has witnessed consistent growth during the historical period (2019-2024), driven by rising consumer demand and government support. The market size expanded from xx million units in 2019 to xx million units in 2024, exhibiting a Compound Annual Growth Rate (CAGR) of xx%. This growth is expected to continue, albeit at a slightly moderated pace, during the forecast period (2025-2033), reaching an estimated xx million units by 2033. Technological disruptions, such as automation in processing and improved feed formulations, are further enhancing productivity and contributing to market expansion. Changing consumer preferences toward convenience and processed poultry products also play a role.

Dominant Regions, Countries, or Segments in Morocco Poultry Market

The largest segment within the Moroccan poultry market is poultry meat, holding a market share of approximately xx% in 2024, followed by eggs with xx%. Growth is driven by a combination of factors, including increasing per capita consumption, rising incomes, and government initiatives aimed at boosting local production. The Casablanca-Settat region currently leads in poultry production, benefitting from better infrastructure, access to feed, and proximity to major markets.

• Key Drivers:
  • Strong consumer demand for poultry products.
  • Government support through subsidies and investment programs.
  • Favorable climatic conditions in certain regions.
  • Well-established distribution networks.
• Dominance Factors:
  • Casablanca-Settat’s established infrastructure and proximity to markets.
  • Higher production capacity in this region.
  • Government incentives focused on boosting production in key areas.
  • Access to feed and advanced technologies.

Morocco Poultry Market Product Landscape

The Moroccan poultry market offers a variety of products, including whole birds, processed poultry cuts, and eggs. Recent innovations focus on improving product quality, shelf life, and convenience. Value-added products, such as marinated meats and ready-to-cook meals, are gaining popularity, driven by changing consumer lifestyles and preferences. Technological advancements in breeding, feed formulation, and processing contribute to improved efficiency and product consistency.

Key Drivers, Barriers & Challenges in Morocco Poultry Market

Key Drivers:

• Growing population and rising disposable incomes increasing demand.
• Government support through subsidies and investment programs (USD 198 million and USD 495 million investments).
• Relatively low production costs compared to other protein sources.

Challenges and Restraints:

• Fluctuations in feed prices impacting profitability.
• Competition from imported poultry products.
• Disease outbreaks posing risks to production.
• Limited access to financing for small-scale producers.

Emerging Opportunities in Morocco Poultry Market

• Growing demand for value-added poultry products (ready-to-cook meals, marinated products).
• Expansion into untapped markets in rural areas.
• Increased focus on sustainable and environmentally friendly production practices.
• Opportunities in contract farming and vertical integration.

Growth Accelerators in the Morocco Poultry Market Industry

Long-term growth will be driven by continued government support, technological advancements in breeding and processing, and the expansion of value-added products. Strategic partnerships between producers and processors, along with investments in infrastructure and logistics, will further accelerate market growth.

Key Players Shaping the Morocco Poultry Market Market

• Koutoubia Holding
• ALF Sahel
• King Generation SA
• Dar EL Fellous
• Matinales
• Maroc Dawajine
• Rabat Poultry - Dawajine Johara
• Zalar Holdings
• La Fonda
• Zaime Eggs (Oeufs ZAIME) *List Not Exhaustive

Notable Milestones in Morocco Poultry Market Sector

• June 2023: Morocco's government allocated USD 495 million to protect livestock capital, including feed subsidies.
• May 2023: A new poultry industry program contract was signed, investing USD 198 million to increase poultry meat and egg production to 92,000 tonnes and 7.6 billion units, respectively, by 2030.
• February 2020: Zalar Holdings expanded its presence in the Moroccan poultry market by consolidating its position in grain storage and trading.

In-Depth Morocco Poultry Market Market Outlook

The Moroccan poultry market is poised for sustained growth over the forecast period, driven by robust consumer demand, government initiatives, and technological advancements. Strategic investments in infrastructure, processing technologies, and value-added product development will further unlock market potential and create lucrative opportunities for investors and businesses alike. The market’s resilience to external shocks, coupled with its strong fundamentals, indicates a bright future for the industry.

Morocco Poultry Market Segmentation

• 1. Product Type
  • 1.1. Table Eggs
  • 1.2. Broiler Meat
  • 1.3. Processed Meat
    • 1.3.1. Nuggets and Popcorns
    • 1.3.2. Sausages
    • 1.3.3. Burgers
    • 1.3.4. Marinated Poultry Products
    • 1.3.5. Other Processed Meat Products
• 2. Distribution Channel
  • 2.1. Hotels
  • 2.2. Restaurants
  • 2.3. Catering
  • 2.4. Modern Trade (Supermarkets/Hypermarkets)
  • 2.5. Other Distribution Channels

Morocco Poultry Market Segmentation By Geography

• 1. Morocco