Key Insights
The Middle East paints and coatings additives market is experiencing robust growth, driven by a surge in construction activities across the region, particularly in the UAE, Saudi Arabia, and Qatar. The market, valued at approximately $X million in 2025 (estimated based on provided CAGR and market size information), is projected to exhibit a Compound Annual Growth Rate (CAGR) exceeding 5% from 2025 to 2033. This growth is fueled by several key factors: the increasing demand for high-performance coatings in diverse sectors like architectural, wood, and transportation; the rising adoption of eco-friendly, water-based additives; and government initiatives promoting infrastructure development and sustainable construction practices. Biocides, dispersants & wetting agents, and rheology modifiers represent significant segments within this market, reflecting the importance of performance enhancements and durability in paint formulations.
Major players like Solvay, Nouryon, and BASF are actively shaping the market landscape through product innovation and strategic partnerships. However, factors such as fluctuating raw material prices and stringent environmental regulations pose challenges to market expansion. Furthermore, the market's segmentation by end-user (architectural, wood, transportation, protective) offers strategic opportunities for businesses to focus on specialized additive solutions tailored to specific application requirements. The forecast period (2025-2033) promises sustained expansion, primarily driven by continued investment in infrastructure projects and a growing preference for aesthetically pleasing and durable coatings. The considerable growth potential positions the Middle East as a lucrative market for paints and coatings additive manufacturers. Further market segmentation analysis, considering specific additive types and their applications within each end-user sector, could offer even more refined insights into future growth trajectories.

Middle East Paints & Coatings Additives Industry Market Report: 2019-2033
This comprehensive report provides an in-depth analysis of the Middle East paints & coatings additives market, offering invaluable insights for industry professionals, investors, and strategic decision-makers. Covering the period 2019-2033, with a base year of 2025 and a forecast period of 2025-2033, this report meticulously examines market dynamics, growth trends, key players, and future opportunities within this rapidly evolving sector.
Keywords: Middle East Paints, Coatings Additives, Market Analysis, Biocides, Dispersants, Defoamers, Rheology Modifiers, Architectural Coatings, Wood Coatings, Transportation Coatings, Market Size, CAGR, Growth Opportunities, Solvay, Nouryon, BASF, Market Share, Industry Trends.
Middle East Paints & Coatings Additives Industry Market Dynamics & Structure
This section analyzes the competitive landscape, technological advancements, regulatory environment, and market trends within the Middle East paints & coatings additives industry. The market is characterized by a moderately concentrated structure, with key players such as Solvay, Nouryon, BASF SE, and others holding significant market share. The total market size in 2025 is estimated at xx Million.
- Market Concentration: The top 5 players hold an estimated xx% market share in 2025.
- Technological Innovation: Significant investments in R&D drive innovation in areas like sustainable additives and enhanced performance characteristics. However, high R&D costs represent a barrier to entry for smaller players.
- Regulatory Framework: Stringent environmental regulations in certain Middle Eastern countries are pushing the adoption of eco-friendly additives.
- Competitive Substitutes: The availability of alternative materials and technologies poses a moderate competitive threat.
- End-User Demographics: The construction and infrastructure boom in the region is a major driver of demand for paints and coatings additives. The architectural segment currently dominates, with xx Million in 2025.
- M&A Trends: Consolidation is a prominent trend, with an estimated xx M&A deals concluded in the historical period (2019-2024), primarily driven by the pursuit of synergies and market expansion.
Middle East Paints & Coatings Additives Industry Growth Trends & Insights
The Middle East paints & coatings additives market is projected to experience significant growth over the forecast period (2025-2033). Driven by robust infrastructure development, increasing urbanization, and rising disposable incomes, the market is anticipated to achieve a CAGR of xx% during this period. Technological advancements, such as the development of high-performance additives, are further fueling market expansion. Consumer preferences are shifting towards eco-friendly and sustainable options, presenting both opportunities and challenges for manufacturers. Market penetration of bio-based additives is expected to reach xx% by 2033, compared to xx% in 2025. The total market value is predicted to reach xx Million by 2033.

Dominant Regions, Countries, or Segments in Middle East Paints & Coatings Additives Industry
The UAE and Saudi Arabia are the dominant markets within the Middle East region, accounting for a combined xx% of the total market value in 2025. Among the additive types, Dispersants & Wetting Agents hold the largest market share in 2025, estimated at xx Million, followed by Rheology Modifiers at xx Million. The Architectural segment dominates the end-user landscape.
Key Drivers for UAE & Saudi Arabia:
- Robust construction activity & infrastructure projects
- Government initiatives to promote sustainable building practices
- Significant investments in industrial expansion
Dominance Factors: High population density, economic growth, and favorable government policies contribute to the dominance of these two countries. The growth potential for other countries in the region is significant, driven by increasing construction and industrial activity.
Middle East Paints & Coatings Additives Industry Product Landscape
The product landscape is characterized by a diverse range of additives, each tailored to specific applications and performance requirements. Recent innovations focus on enhancing performance characteristics such as durability, UV resistance, and water resistance. Nanotechnology and bio-based materials are emerging as key trends, providing sustainable and high-performance alternatives. The incorporation of smart technologies and functionalities is expected to lead the way.
Key Drivers, Barriers & Challenges in Middle East Paints & Coatings Additives Industry
Key Drivers:
- Increasing construction and infrastructure spending.
- Growing demand for high-performance coatings.
- Government regulations promoting sustainable building materials.
Challenges & Restraints:
- Fluctuations in oil prices impacting raw material costs.
- Stringent environmental regulations increasing compliance burdens (estimated compliance cost increase of xx Million annually by 2030).
- Intense competition among established players and new entrants.
Emerging Opportunities in Middle East Paints & Coatings Additives Industry
- Untapped potential in specialized coatings segments (e.g., marine coatings, protective coatings).
- Growing demand for sustainable and eco-friendly additives.
- Potential for innovation in smart coatings with self-healing or anti-fouling properties.
Growth Accelerators in the Middle East Paints & Coatings Additives Industry Industry
Technological advancements in additive formulations, strategic partnerships between additive manufacturers and paint producers, and expansion into new application areas are key growth catalysts. Increased focus on sustainability and the development of environmentally friendly products are also driving market expansion.
Key Players Shaping the Middle East Paints & Coatings Additives Industry Market
- Solvay
- Nouryon
- Daikin Industries Ltd
- Evonik Industries AG
- Cabot Corporation
- Elementis PLC
- Ashland
- ALTANA
- BASF SE
- Arkema Group
- Dow
Notable Milestones in Middle East Paints & Coatings Additives Industry Sector
- 2020-Q3: Solvay launched a new range of sustainable dispersants.
- 2021-Q1: BASF acquired a regional coatings additive producer, expanding its market presence.
- 2022-Q4: New regulations on VOC emissions came into effect in the UAE.
- 2023-Q2: Nouryon introduced a novel biocide technology for improved antimicrobial properties in paints. (Further milestones require specific data)
In-Depth Middle East Paints & Coatings Additives Industry Market Outlook
The Middle East paints & coatings additives market is poised for continued growth, fueled by strong infrastructure investment and a focus on sustainable development. Strategic partnerships, technological breakthroughs, and increasing demand for specialized coatings will shape the future market landscape. Opportunities exist for both established players and new entrants to capitalize on this growth, particularly in the area of sustainable and high-performance additives.
Middle East Paints & Coatings Additives Industry Segmentation
-
1. Type
- 1.1. Biocides
- 1.2. Dispersants & Wetting Agents
- 1.3. Defoamers and Deaerators
- 1.4. Rheology modifiers
- 1.5. Surface Modifiers
- 1.6. Stabilizers
- 1.7. Flow and Leveling Additives
- 1.8. Other Types
-
2. End-user
- 2.1. Architectural
- 2.2. Wood
- 2.3. Transportation
- 2.4. Protective
- 2.5. Other End-users
-
3. Geography
- 3.1. Saudi Arabia
- 3.2. Qatar
- 3.3. United Arab Emirates
- 3.4. Rest of Middle-East
Middle East Paints & Coatings Additives Industry Segmentation By Geography
- 1. Saudi Arabia
- 2. Qatar
- 3. United Arab Emirates
- 4. Rest of Middle East

Middle East Paints & Coatings Additives Industry REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of > 5.00% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. ; Increased Focus on Tourism and Construction in the Middle Eastern Region; Other Drivers
- 3.3. Market Restrains
- 3.3.1. Environmental Regulations Governing Emission of VOCs
- 3.4. Market Trends
- 3.4.1. Rheology Modifiers - A Huge Growth Potential
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Middle East Paints & Coatings Additives Industry Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Type
- 5.1.1. Biocides
- 5.1.2. Dispersants & Wetting Agents
- 5.1.3. Defoamers and Deaerators
- 5.1.4. Rheology modifiers
- 5.1.5. Surface Modifiers
- 5.1.6. Stabilizers
- 5.1.7. Flow and Leveling Additives
- 5.1.8. Other Types
- 5.2. Market Analysis, Insights and Forecast - by End-user
- 5.2.1. Architectural
- 5.2.2. Wood
- 5.2.3. Transportation
- 5.2.4. Protective
- 5.2.5. Other End-users
- 5.3. Market Analysis, Insights and Forecast - by Geography
- 5.3.1. Saudi Arabia
- 5.3.2. Qatar
- 5.3.3. United Arab Emirates
- 5.3.4. Rest of Middle-East
- 5.4. Market Analysis, Insights and Forecast - by Region
- 5.4.1. Saudi Arabia
- 5.4.2. Qatar
- 5.4.3. United Arab Emirates
- 5.4.4. Rest of Middle East
- 5.1. Market Analysis, Insights and Forecast - by Type
- 6. Saudi Arabia Middle East Paints & Coatings Additives Industry Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Type
- 6.1.1. Biocides
- 6.1.2. Dispersants & Wetting Agents
- 6.1.3. Defoamers and Deaerators
- 6.1.4. Rheology modifiers
- 6.1.5. Surface Modifiers
- 6.1.6. Stabilizers
- 6.1.7. Flow and Leveling Additives
- 6.1.8. Other Types
- 6.2. Market Analysis, Insights and Forecast - by End-user
- 6.2.1. Architectural
- 6.2.2. Wood
- 6.2.3. Transportation
- 6.2.4. Protective
- 6.2.5. Other End-users
- 6.3. Market Analysis, Insights and Forecast - by Geography
- 6.3.1. Saudi Arabia
- 6.3.2. Qatar
- 6.3.3. United Arab Emirates
- 6.3.4. Rest of Middle-East
- 6.1. Market Analysis, Insights and Forecast - by Type
- 7. Qatar Middle East Paints & Coatings Additives Industry Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Type
- 7.1.1. Biocides
- 7.1.2. Dispersants & Wetting Agents
- 7.1.3. Defoamers and Deaerators
- 7.1.4. Rheology modifiers
- 7.1.5. Surface Modifiers
- 7.1.6. Stabilizers
- 7.1.7. Flow and Leveling Additives
- 7.1.8. Other Types
- 7.2. Market Analysis, Insights and Forecast - by End-user
- 7.2.1. Architectural
- 7.2.2. Wood
- 7.2.3. Transportation
- 7.2.4. Protective
- 7.2.5. Other End-users
- 7.3. Market Analysis, Insights and Forecast - by Geography
- 7.3.1. Saudi Arabia
- 7.3.2. Qatar
- 7.3.3. United Arab Emirates
- 7.3.4. Rest of Middle-East
- 7.1. Market Analysis, Insights and Forecast - by Type
- 8. United Arab Emirates Middle East Paints & Coatings Additives Industry Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by Type
- 8.1.1. Biocides
- 8.1.2. Dispersants & Wetting Agents
- 8.1.3. Defoamers and Deaerators
- 8.1.4. Rheology modifiers
- 8.1.5. Surface Modifiers
- 8.1.6. Stabilizers
- 8.1.7. Flow and Leveling Additives
- 8.1.8. Other Types
- 8.2. Market Analysis, Insights and Forecast - by End-user
- 8.2.1. Architectural
- 8.2.2. Wood
- 8.2.3. Transportation
- 8.2.4. Protective
- 8.2.5. Other End-users
- 8.3. Market Analysis, Insights and Forecast - by Geography
- 8.3.1. Saudi Arabia
- 8.3.2. Qatar
- 8.3.3. United Arab Emirates
- 8.3.4. Rest of Middle-East
- 8.1. Market Analysis, Insights and Forecast - by Type
- 9. Rest of Middle East Middle East Paints & Coatings Additives Industry Analysis, Insights and Forecast, 2019-2031
- 9.1. Market Analysis, Insights and Forecast - by Type
- 9.1.1. Biocides
- 9.1.2. Dispersants & Wetting Agents
- 9.1.3. Defoamers and Deaerators
- 9.1.4. Rheology modifiers
- 9.1.5. Surface Modifiers
- 9.1.6. Stabilizers
- 9.1.7. Flow and Leveling Additives
- 9.1.8. Other Types
- 9.2. Market Analysis, Insights and Forecast - by End-user
- 9.2.1. Architectural
- 9.2.2. Wood
- 9.2.3. Transportation
- 9.2.4. Protective
- 9.2.5. Other End-users
- 9.3. Market Analysis, Insights and Forecast - by Geography
- 9.3.1. Saudi Arabia
- 9.3.2. Qatar
- 9.3.3. United Arab Emirates
- 9.3.4. Rest of Middle-East
- 9.1. Market Analysis, Insights and Forecast - by Type
- 10. United Arab Emirates Middle East Paints & Coatings Additives Industry Analysis, Insights and Forecast, 2019-2031
- 11. Saudi Arabia Middle East Paints & Coatings Additives Industry Analysis, Insights and Forecast, 2019-2031
- 12. Qatar Middle East Paints & Coatings Additives Industry Analysis, Insights and Forecast, 2019-2031
- 13. Israel Middle East Paints & Coatings Additives Industry Analysis, Insights and Forecast, 2019-2031
- 14. Egypt Middle East Paints & Coatings Additives Industry Analysis, Insights and Forecast, 2019-2031
- 15. Oman Middle East Paints & Coatings Additives Industry Analysis, Insights and Forecast, 2019-2031
- 16. Rest of Middle East Middle East Paints & Coatings Additives Industry Analysis, Insights and Forecast, 2019-2031
- 17. Competitive Analysis
- 17.1. Market Share Analysis 2024
- 17.2. Company Profiles
- 17.2.1 Solvay*List Not Exhaustive
- 17.2.1.1. Overview
- 17.2.1.2. Products
- 17.2.1.3. SWOT Analysis
- 17.2.1.4. Recent Developments
- 17.2.1.5. Financials (Based on Availability)
- 17.2.2 Nouryon
- 17.2.2.1. Overview
- 17.2.2.2. Products
- 17.2.2.3. SWOT Analysis
- 17.2.2.4. Recent Developments
- 17.2.2.5. Financials (Based on Availability)
- 17.2.3 Daikin Industries Ltd
- 17.2.3.1. Overview
- 17.2.3.2. Products
- 17.2.3.3. SWOT Analysis
- 17.2.3.4. Recent Developments
- 17.2.3.5. Financials (Based on Availability)
- 17.2.4 Evonik Industries AG
- 17.2.4.1. Overview
- 17.2.4.2. Products
- 17.2.4.3. SWOT Analysis
- 17.2.4.4. Recent Developments
- 17.2.4.5. Financials (Based on Availability)
- 17.2.5 Cabot Corporation
- 17.2.5.1. Overview
- 17.2.5.2. Products
- 17.2.5.3. SWOT Analysis
- 17.2.5.4. Recent Developments
- 17.2.5.5. Financials (Based on Availability)
- 17.2.6 Elementis PLC
- 17.2.6.1. Overview
- 17.2.6.2. Products
- 17.2.6.3. SWOT Analysis
- 17.2.6.4. Recent Developments
- 17.2.6.5. Financials (Based on Availability)
- 17.2.7 Ashland
- 17.2.7.1. Overview
- 17.2.7.2. Products
- 17.2.7.3. SWOT Analysis
- 17.2.7.4. Recent Developments
- 17.2.7.5. Financials (Based on Availability)
- 17.2.8 ALTANA
- 17.2.8.1. Overview
- 17.2.8.2. Products
- 17.2.8.3. SWOT Analysis
- 17.2.8.4. Recent Developments
- 17.2.8.5. Financials (Based on Availability)
- 17.2.9 BASF SE
- 17.2.9.1. Overview
- 17.2.9.2. Products
- 17.2.9.3. SWOT Analysis
- 17.2.9.4. Recent Developments
- 17.2.9.5. Financials (Based on Availability)
- 17.2.10 Arkema Group
- 17.2.10.1. Overview
- 17.2.10.2. Products
- 17.2.10.3. SWOT Analysis
- 17.2.10.4. Recent Developments
- 17.2.10.5. Financials (Based on Availability)
- 17.2.11 Dow
- 17.2.11.1. Overview
- 17.2.11.2. Products
- 17.2.11.3. SWOT Analysis
- 17.2.11.4. Recent Developments
- 17.2.11.5. Financials (Based on Availability)
- 17.2.1 Solvay*List Not Exhaustive
List of Figures
- Figure 1: Middle East Paints & Coatings Additives Industry Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: Middle East Paints & Coatings Additives Industry Share (%) by Company 2024
List of Tables
- Table 1: Middle East Paints & Coatings Additives Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 2: Middle East Paints & Coatings Additives Industry Revenue Million Forecast, by Type 2019 & 2032
- Table 3: Middle East Paints & Coatings Additives Industry Revenue Million Forecast, by End-user 2019 & 2032
- Table 4: Middle East Paints & Coatings Additives Industry Revenue Million Forecast, by Geography 2019 & 2032
- Table 5: Middle East Paints & Coatings Additives Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 6: Middle East Paints & Coatings Additives Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 7: United Arab Emirates Middle East Paints & Coatings Additives Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 8: Saudi Arabia Middle East Paints & Coatings Additives Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: Qatar Middle East Paints & Coatings Additives Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: Israel Middle East Paints & Coatings Additives Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 11: Egypt Middle East Paints & Coatings Additives Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 12: Oman Middle East Paints & Coatings Additives Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 13: Rest of Middle East Middle East Paints & Coatings Additives Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 14: Middle East Paints & Coatings Additives Industry Revenue Million Forecast, by Type 2019 & 2032
- Table 15: Middle East Paints & Coatings Additives Industry Revenue Million Forecast, by End-user 2019 & 2032
- Table 16: Middle East Paints & Coatings Additives Industry Revenue Million Forecast, by Geography 2019 & 2032
- Table 17: Middle East Paints & Coatings Additives Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 18: Middle East Paints & Coatings Additives Industry Revenue Million Forecast, by Type 2019 & 2032
- Table 19: Middle East Paints & Coatings Additives Industry Revenue Million Forecast, by End-user 2019 & 2032
- Table 20: Middle East Paints & Coatings Additives Industry Revenue Million Forecast, by Geography 2019 & 2032
- Table 21: Middle East Paints & Coatings Additives Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 22: Middle East Paints & Coatings Additives Industry Revenue Million Forecast, by Type 2019 & 2032
- Table 23: Middle East Paints & Coatings Additives Industry Revenue Million Forecast, by End-user 2019 & 2032
- Table 24: Middle East Paints & Coatings Additives Industry Revenue Million Forecast, by Geography 2019 & 2032
- Table 25: Middle East Paints & Coatings Additives Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 26: Middle East Paints & Coatings Additives Industry Revenue Million Forecast, by Type 2019 & 2032
- Table 27: Middle East Paints & Coatings Additives Industry Revenue Million Forecast, by End-user 2019 & 2032
- Table 28: Middle East Paints & Coatings Additives Industry Revenue Million Forecast, by Geography 2019 & 2032
- Table 29: Middle East Paints & Coatings Additives Industry Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Middle East Paints & Coatings Additives Industry?
The projected CAGR is approximately > 5.00%.
2. Which companies are prominent players in the Middle East Paints & Coatings Additives Industry?
Key companies in the market include Solvay*List Not Exhaustive, Nouryon, Daikin Industries Ltd, Evonik Industries AG, Cabot Corporation, Elementis PLC, Ashland, ALTANA, BASF SE, Arkema Group, Dow.
3. What are the main segments of the Middle East Paints & Coatings Additives Industry?
The market segments include Type, End-user, Geography.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
; Increased Focus on Tourism and Construction in the Middle Eastern Region; Other Drivers.
6. What are the notable trends driving market growth?
Rheology Modifiers - A Huge Growth Potential.
7. Are there any restraints impacting market growth?
Environmental Regulations Governing Emission of VOCs.
8. Can you provide examples of recent developments in the market?
N/A
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Middle East Paints & Coatings Additives Industry," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Middle East Paints & Coatings Additives Industry report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Middle East Paints & Coatings Additives Industry?
To stay informed about further developments, trends, and reports in the Middle East Paints & Coatings Additives Industry, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence