Key Insights
The Spain Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising market exhibits robust growth potential, with a market size of €419.74 million in 2025 and a projected Compound Annual Growth Rate (CAGR) of 5.15% from 2025 to 2033. This expansion is fueled by several key drivers. Increased urbanization leads to higher audience density in prime locations, making OOH advertising highly effective. The rising adoption of programmatic advertising within the DOOH segment allows for more targeted and data-driven campaigns, increasing ROI for advertisers. Furthermore, innovative technologies like interactive displays and augmented reality experiences are enhancing the engagement and effectiveness of OOH advertising, attracting more brands to this medium. While the market faces some challenges, including competition from digital channels and economic fluctuations, the overall trend indicates a positive outlook for the foreseeable future. The diverse range of advertising formats and strategic locations within Spain, coupled with technological advancements, contribute to the market's sustained growth. Key players like JCDecaux SE, Hivestack, and Clear Channel España are driving innovation and expanding market reach, further solidifying the sector's position.
The forecast period (2025-2033) is expected to witness significant growth, driven by the increasing adoption of DOOH and the continued expansion of the overall OOH market. The integration of data analytics and programmatic buying will significantly improve campaign optimization and targeting, leading to more effective and measurable results. Investment in advanced technologies and innovative formats will likely continue, enabling the creation of immersive and engaging advertising experiences. Competition among existing players and the emergence of new entrants will spur innovation and potentially drive down prices, making OOH advertising more accessible to a wider range of businesses. However, successful navigation of potential economic headwinds and continued investment in infrastructure remain crucial for maintaining this growth trajectory. A thorough understanding of consumer behavior and audience segmentation will be key to maximizing campaign effectiveness in the years to come.

Spain OOH and DOOH Market: A Comprehensive Market Report (2019-2033)
This in-depth report provides a comprehensive analysis of the Spain Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising market, covering the period from 2019 to 2033. It delves into market dynamics, growth trends, key players, and emerging opportunities, offering valuable insights for industry professionals, investors, and strategists. The report utilizes data from 2019-2024 as historical data and provides estimates for 2025, with forecasts extending to 2033.
Spain OOH and DOOH Market Market Dynamics & Structure
This section analyzes the competitive landscape, technological advancements, regulatory environment, and market trends within the Spanish OOH and DOOH advertising sector. The market is characterized by a mix of large multinational players and smaller, specialized agencies. Market concentration is moderate, with the top five players holding an estimated xx% market share in 2025.
- Market Concentration: Moderate, with top 5 players holding xx% market share (2025).
- Technological Innovation: Driven by advancements in programmatic buying, data analytics, and interactive DOOH displays. Barriers to innovation include the need for significant capital investment and integration challenges across disparate platforms.
- Regulatory Framework: Relatively stable, though evolving regulations regarding data privacy and advertising standards impact market players.
- Competitive Product Substitutes: Digital marketing channels (online video, social media) present the primary competitive threat.
- End-User Demographics: The market caters to a diverse range of advertisers, from local businesses to multinational corporations, targeting various demographic segments.
- M&A Trends: Consolidation is evident, with several recent mergers and acquisitions (M&A) deals, totaling an estimated xx million EUR in value from 2019-2024, signaling increased competition and a shift towards larger, more integrated players.
Spain OOH and DOOH Market Growth Trends & Insights
The Spanish OOH and DOOH market exhibits robust growth, driven by increasing adoption of digital technologies and a shift towards data-driven advertising strategies. The market size is projected to reach xx million EUR in 2025, exhibiting a Compound Annual Growth Rate (CAGR) of xx% during the forecast period (2025-2033). This growth is fueled by the increasing integration of programmatic advertising, data analytics, and creative formats in OOH campaigns. Consumer behavior changes toward greater digital interaction and increased spending power are also driving demand. Increased market penetration of DOOH specifically is particularly notable, reflecting a shift away from static billboards toward more dynamic and engaging advertising formats. Technological disruptions such as the rise of location-based advertising and interactive displays are adding further impetus to the growth.

Dominant Regions, Countries, or Segments in Spain OOH and DOOH Market
The Madrid and Barcelona metropolitan areas are the dominant regions, accounting for xx% of the total market value in 2025. Their high population density, extensive transportation networks, and significant concentration of businesses contribute to their dominance.
- Key Drivers: High population density, strong economic activity, extensive infrastructure (particularly in Madrid and Barcelona), and favorable government policies promoting economic growth.
- Dominance Factors: High concentration of businesses, significant advertising budgets, and early adoption of DOOH technologies.
- Growth Potential: Continued expansion of DOOH and growth in tourism are expected to further boost market growth in these regions. Other regions show promising potential for expansion, although at a slower pace.
Spain OOH and DOOH Market Product Landscape
The market offers a range of OOH and DOOH products, including traditional billboards, digital displays, street furniture advertising, and transit advertising. Recent product innovations have centered around incorporating advanced technologies such as programmatic buying, improved data analytics, and interactive capabilities, resulting in increased engagement and targeted advertising. The unique selling propositions for these enhanced products include improved measurability, greater targeting precision, and richer audience engagement.
Key Drivers, Barriers & Challenges in Spain OOH and DOOH Market
Key Drivers: Increased adoption of programmatic buying, growing demand for data-driven advertising, improved measurement capabilities, and the rise of creative, interactive DOOH formats. Furthermore, strategic partnerships and mergers and acquisitions are driving growth.
Challenges: Competition from digital advertising channels, regulatory hurdles surrounding data privacy, and potential supply chain disruptions. These factors might collectively restrain market expansion by an estimated xx% by 2033.
Emerging Opportunities in Spain OOH and DOOH Market
Untapped opportunities lie in expanding into smaller cities and towns, leveraging emerging technologies like augmented reality (AR) and virtual reality (VR) for enhanced advertising experiences, and personalized, context-aware campaigns, particularly in high-traffic locations like airports and shopping malls.
Growth Accelerators in the Spain OOH and DOOH Market Industry
The long-term growth of the Spanish OOH and DOOH market will be significantly accelerated by continued technological innovation, particularly in areas such as AI-powered programmatic buying and advanced analytics for campaign optimization. Strategic partnerships, such as the Displayce and Echo Analytics collaboration, will create enhanced targeting capabilities and drive further growth. Finally, sustained economic growth and increased investment in urban infrastructure will also act as vital catalysts.
Key Players Shaping the Spain OOH and DOOH Market Market
- JCDecaux SE
- Hivestack
- Oblicua Publicidad S A
- Dentsu
- Grupo Malla Publicidad
- Clear Channel España
- wtm Outdoor advertising Europe
- Mugasa
- BigSizeMedia
- Broadsign
Notable Milestones in Spain OOH and DOOH Market Sector
- July 2024: Displayce partners with Echo Analytics, enhancing DOOH targeting capabilities.
- May 2024: Broadsign acquires OutMoove, expanding its DOOH technology and client base.
In-Depth Spain OOH and DOOH Market Market Outlook
The future of the Spanish OOH and DOOH market is exceptionally promising, driven by the convergence of technology and creative advertising solutions. Continued innovation in data analytics, programmatic capabilities, and interactive formats will unlock new opportunities for brands and advertisers. Strategic partnerships and mergers will drive greater efficiency and expand market reach. The market is poised for sustained growth, with the potential to become a leading European DOOH market.
Spain OOH and DOOH Market Segmentation
-
1. Type
- 1.1. Static (Traditional) OOH
-
1.2. Digital OOH (LED Screens)
- 1.2.1. Programmatic OOH
- 1.2.2. Others
-
2. Application
- 2.1. Billboard
-
2.2. Transportation (Transit)
- 2.2.1. Airports
- 2.2.2. Others (Buses, etc.)
- 2.3. Street Furniture
- 2.4. Other Place-Based Media
-
3. End-User Industry
- 3.1. Automotive
- 3.2. Retail and Consumer Goods
- 3.3. Healthcare
- 3.4. BFSI
- 3.5. Other End Users
Spain OOH and DOOH Market Segmentation By Geography
- 1. Spain

Spain OOH and DOOH Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 5.15% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Ongoing Shift Towards Digital Advertising; Increasing Use of Recommendation Engines
- 3.3. Market Restrains
- 3.3.1. Ongoing Shift Towards Digital Advertising; Increasing Use of Recommendation Engines
- 3.4. Market Trends
- 3.4.1. Growing Demand of Digital OOH (LED Screens) in Spain
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Spain OOH and DOOH Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Type
- 5.1.1. Static (Traditional) OOH
- 5.1.2. Digital OOH (LED Screens)
- 5.1.2.1. Programmatic OOH
- 5.1.2.2. Others
- 5.2. Market Analysis, Insights and Forecast - by Application
- 5.2.1. Billboard
- 5.2.2. Transportation (Transit)
- 5.2.2.1. Airports
- 5.2.2.2. Others (Buses, etc.)
- 5.2.3. Street Furniture
- 5.2.4. Other Place-Based Media
- 5.3. Market Analysis, Insights and Forecast - by End-User Industry
- 5.3.1. Automotive
- 5.3.2. Retail and Consumer Goods
- 5.3.3. Healthcare
- 5.3.4. BFSI
- 5.3.5. Other End Users
- 5.4. Market Analysis, Insights and Forecast - by Region
- 5.4.1. Spain
- 5.1. Market Analysis, Insights and Forecast - by Type
- 6. Competitive Analysis
- 6.1. Market Share Analysis 2024
- 6.2. Company Profiles
- 6.2.1 JCDecaux SE
- 6.2.1.1. Overview
- 6.2.1.2. Products
- 6.2.1.3. SWOT Analysis
- 6.2.1.4. Recent Developments
- 6.2.1.5. Financials (Based on Availability)
- 6.2.2 Hivestack
- 6.2.2.1. Overview
- 6.2.2.2. Products
- 6.2.2.3. SWOT Analysis
- 6.2.2.4. Recent Developments
- 6.2.2.5. Financials (Based on Availability)
- 6.2.3 Oblicua Publicidad S A
- 6.2.3.1. Overview
- 6.2.3.2. Products
- 6.2.3.3. SWOT Analysis
- 6.2.3.4. Recent Developments
- 6.2.3.5. Financials (Based on Availability)
- 6.2.4 Dentsu
- 6.2.4.1. Overview
- 6.2.4.2. Products
- 6.2.4.3. SWOT Analysis
- 6.2.4.4. Recent Developments
- 6.2.4.5. Financials (Based on Availability)
- 6.2.5 Grupo Malla Publicidad
- 6.2.5.1. Overview
- 6.2.5.2. Products
- 6.2.5.3. SWOT Analysis
- 6.2.5.4. Recent Developments
- 6.2.5.5. Financials (Based on Availability)
- 6.2.6 Clear Channel Espana
- 6.2.6.1. Overview
- 6.2.6.2. Products
- 6.2.6.3. SWOT Analysis
- 6.2.6.4. Recent Developments
- 6.2.6.5. Financials (Based on Availability)
- 6.2.7 wtm Outdoor advertising Europe
- 6.2.7.1. Overview
- 6.2.7.2. Products
- 6.2.7.3. SWOT Analysis
- 6.2.7.4. Recent Developments
- 6.2.7.5. Financials (Based on Availability)
- 6.2.8 Mugasa
- 6.2.8.1. Overview
- 6.2.8.2. Products
- 6.2.8.3. SWOT Analysis
- 6.2.8.4. Recent Developments
- 6.2.8.5. Financials (Based on Availability)
- 6.2.9 BigSizeMedia
- 6.2.9.1. Overview
- 6.2.9.2. Products
- 6.2.9.3. SWOT Analysis
- 6.2.9.4. Recent Developments
- 6.2.9.5. Financials (Based on Availability)
- 6.2.10 Broadsig
- 6.2.10.1. Overview
- 6.2.10.2. Products
- 6.2.10.3. SWOT Analysis
- 6.2.10.4. Recent Developments
- 6.2.10.5. Financials (Based on Availability)
- 6.2.1 JCDecaux SE
List of Figures
- Figure 1: Spain OOH and DOOH Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: Spain OOH and DOOH Market Share (%) by Company 2024
List of Tables
- Table 1: Spain OOH and DOOH Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: Spain OOH and DOOH Market Volume Million Forecast, by Region 2019 & 2032
- Table 3: Spain OOH and DOOH Market Revenue Million Forecast, by Type 2019 & 2032
- Table 4: Spain OOH and DOOH Market Volume Million Forecast, by Type 2019 & 2032
- Table 5: Spain OOH and DOOH Market Revenue Million Forecast, by Application 2019 & 2032
- Table 6: Spain OOH and DOOH Market Volume Million Forecast, by Application 2019 & 2032
- Table 7: Spain OOH and DOOH Market Revenue Million Forecast, by End-User Industry 2019 & 2032
- Table 8: Spain OOH and DOOH Market Volume Million Forecast, by End-User Industry 2019 & 2032
- Table 9: Spain OOH and DOOH Market Revenue Million Forecast, by Region 2019 & 2032
- Table 10: Spain OOH and DOOH Market Volume Million Forecast, by Region 2019 & 2032
- Table 11: Spain OOH and DOOH Market Revenue Million Forecast, by Type 2019 & 2032
- Table 12: Spain OOH and DOOH Market Volume Million Forecast, by Type 2019 & 2032
- Table 13: Spain OOH and DOOH Market Revenue Million Forecast, by Application 2019 & 2032
- Table 14: Spain OOH and DOOH Market Volume Million Forecast, by Application 2019 & 2032
- Table 15: Spain OOH and DOOH Market Revenue Million Forecast, by End-User Industry 2019 & 2032
- Table 16: Spain OOH and DOOH Market Volume Million Forecast, by End-User Industry 2019 & 2032
- Table 17: Spain OOH and DOOH Market Revenue Million Forecast, by Country 2019 & 2032
- Table 18: Spain OOH and DOOH Market Volume Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Spain OOH and DOOH Market?
The projected CAGR is approximately 5.15%.
2. Which companies are prominent players in the Spain OOH and DOOH Market?
Key companies in the market include JCDecaux SE, Hivestack, Oblicua Publicidad S A, Dentsu, Grupo Malla Publicidad, Clear Channel Espana, wtm Outdoor advertising Europe, Mugasa, BigSizeMedia, Broadsig.
3. What are the main segments of the Spain OOH and DOOH Market?
The market segments include Type , Application , End-User Industry .
4. Can you provide details about the market size?
The market size is estimated to be USD 419.74 Million as of 2022.
5. What are some drivers contributing to market growth?
Ongoing Shift Towards Digital Advertising; Increasing Use of Recommendation Engines.
6. What are the notable trends driving market growth?
Growing Demand of Digital OOH (LED Screens) in Spain.
7. Are there any restraints impacting market growth?
Ongoing Shift Towards Digital Advertising; Increasing Use of Recommendation Engines.
8. Can you provide examples of recent developments in the market?
July 2024: Displayce announced a strategic partnership with Echo Analytics, which provides geospatial data solutions. Through this collaboration, Displayce emerges as the pioneering DOOH DSP to seamlessly incorporate Echo Analytics' extensive points of interest (POI) library. This integration empowers Displayce's users with enhanced targeting precision, leveraging cutting-edge location intelligence.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million and volume, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Spain OOH and DOOH Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Spain OOH and DOOH Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Spain OOH and DOOH Market?
To stay informed about further developments, trends, and reports in the Spain OOH and DOOH Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence