Key Insights
The European vegan supplement market is experiencing significant expansion, propelled by the increasing prevalence of vegan and vegetarian lifestyles across the region. Heightened health and wellness consciousness, alongside a growing preference for plant-based alternatives to conventional animal-derived supplements, is driving this growth. The market is segmented by product type, including vitamins, protein powders, omega-3 supplements, and other vegan offerings, and by distribution channel, encompassing specialty and drug stores, supermarkets/hypermarkets, and online retail. Online retail's convenience and broad accessibility are key growth enablers, while specialty stores serve a segment of consumers seeking premium, specialized products. Leading companies such as Glanbia Plc, GreenVits, and Holland & Barrett are actively influencing the market through product development, strategic alliances, and market expansion. Germany, France, and the UK are currently the dominant markets in Europe, supported by robust consumer demand and well-established distribution infrastructures. Nevertheless, substantial growth prospects exist in other European nations as veganism adoption and awareness continue to rise. The projected CAGR of 7% from 2025-2033 signifies a sustained expansion phase, presenting considerable opportunities for both established and emerging players. Future growth will be shaped by factors including increased consumer expenditure on health and wellness products, the development of novel and effective vegan supplement formulations, and evolving regulatory landscapes within the supplement industry.
Europe Vegan Supplement Market Market Size (In Billion)
The competitive arena features a mix of established multinational corporations and smaller, specialized brands. Larger entities utilize extensive distribution networks and brand equity to retain market share, while smaller brands target niche segments with specialized products designed for specific consumer requirements. Product innovation, particularly in personalized nutrition and functional foods, is paramount for competitive advantage. Market success depends on navigating potential challenges such as volatile raw material costs and maintaining consistent product quality and safety standards. The market will continue to evolve, with an increasing emphasis on sustainability, transparency, and ethical sourcing, influencing consumer decisions and future market dynamics.
Europe Vegan Supplement Market Company Market Share
Europe Vegan Supplement Market: A Comprehensive Report (2019-2033)
This comprehensive report provides a detailed analysis of the Europe vegan supplement market, covering the period 2019-2033. It offers invaluable insights into market dynamics, growth trends, dominant segments, competitive landscape, and future opportunities, empowering businesses to make informed strategic decisions. The report meticulously segments the market by product type (Vitamins, Protein, Omega Supplements, Other Vegan Supplements) and distribution channel (Specialty and Drug Stores, Supermarkets/Hypermarkets, Online Retail Stores, Other Distribution Channel), providing a granular view of the market's evolution. Key players analyzed include Glanbia Plc, GreenVits, Vanatari International GmbH, Holland & Barrett, Herbalife Nutrition, MONK Nutrition Europe, Vitamin Buddy Limited, Deva Nutrition LLC, and Sylphar N V (Nutravita Limited). The report uses 2025 as its base year and projects the market's trajectory until 2033. The total market size in 2025 is estimated at XX Million units.
Europe Vegan Supplement Market Market Dynamics & Structure
The European vegan supplement market is characterized by increasing market concentration, driven by the expansion of major players and a wave of mergers and acquisitions (M&A). Technological innovation, particularly in formulation and delivery systems (e.g., advanced encapsulation techniques), is a significant driver. Stringent regulatory frameworks regarding labeling and ingredient safety influence market dynamics. Competitive pressures arise from both established supplement brands and emerging players offering innovative vegan alternatives. The end-user demographic is broadening, encompassing health-conscious consumers, athletes, and individuals seeking dietary diversification.
- Market Concentration: The top 5 players account for approximately xx% of the market share in 2025.
- M&A Activity: An estimated xx M&A deals were completed between 2019 and 2024.
- Technological Innovation: Focus on improving bioavailability and taste profiles of vegan supplements.
- Regulatory Landscape: Stringent regulations on labeling and claims impact product development and marketing.
- Competitive Landscape: Intense competition among both established and emerging players.
Europe Vegan Supplement Market Growth Trends & Insights
The Europe vegan supplement market experienced robust growth between 2019 and 2024, with a Compound Annual Growth Rate (CAGR) of xx%. This growth is attributed to rising veganism adoption, increased health awareness, and the growing demand for plant-based alternatives to traditional supplements. The market penetration rate for vegan supplements in Europe reached xx% in 2024. Technological disruptions, such as the development of novel vegan protein sources and improved delivery systems, are further fueling market expansion. Consumer behavior shifts, particularly a preference for natural and sustainable products, have also contributed significantly. The market is projected to maintain a strong growth trajectory during the forecast period (2025-2033), with a projected CAGR of xx%, reaching an estimated XX Million units by 2033.
Dominant Regions, Countries, or Segments in Europe Vegan Supplement Market
The United Kingdom and Germany are currently the dominant markets within Europe, accounting for approximately xx% of the total market share in 2025. The high adoption rates in these countries are attributable to factors such as strong consumer awareness, established distribution networks, and significant presence of key players. Within product types, Vitamins represent the largest segment, driven by high demand for essential nutrients. Online Retail Stores dominate the distribution channel, offering convenience and diverse product selection to consumers.
- Key Drivers for UK & Germany: High vegan population, strong health and wellness culture, extensive retail infrastructure, and proactive government support for the plant-based industry.
- Growth Potential: Significant untapped potential exists in Southern European countries, where veganism adoption rates are increasing steadily.
- Segment Dominance: The vitamins segment benefits from broad consumer awareness and diverse formulations. Online retail leverages e-commerce penetration and convenience.
Europe Vegan Supplement Market Product Landscape
The European vegan supplement market showcases a diverse product landscape, characterized by innovation in formulation and ingredient sourcing. Companies are continually developing new products with improved bioavailability and superior taste profiles, leveraging advancements in encapsulation technology and extraction methods. Unique selling propositions (USPs) frequently highlight sustainability, ethical sourcing, and certification (e.g., organic, non-GMO). Technological advancements are mainly focused on improving the stability and absorption of sensitive ingredients.
Key Drivers, Barriers & Challenges in Europe Vegan Supplement Market
Key Drivers:
- The rising popularity of veganism and vegetarian diets.
- Growing consumer awareness of health and wellness.
- Increasing demand for natural and sustainable products.
- Technological advancements in vegan supplement formulation.
Key Challenges & Restraints:
- Ensuring the bioavailability and efficacy of plant-based ingredients can be challenging. This leads to an inconsistent consumer experience, impacting market growth (estimated impact: xx% reduction in sales).
- Regulatory uncertainties regarding labeling and ingredient claims can create hurdles for market entry and expansion.
- Intense competition from established and emerging players necessitates continuous innovation to maintain market share.
Emerging Opportunities in Europe Vegan Supplement Market
- Expanding into niche markets, such as specialized sports nutrition for vegan athletes.
- Developing personalized vegan supplement formulations based on individual needs and genetic profiles.
- Leveraging digital marketing and e-commerce channels to reach a wider audience.
- Focusing on sustainable and ethically sourced ingredients to appeal to environmentally conscious consumers.
Growth Accelerators in the Europe Vegan Supplement Market Industry
Strategic partnerships between supplement brands and vegan food companies can create synergistic opportunities. Technological breakthroughs in plant-based protein and omega-3 production will enhance product efficacy. Expansion into new European markets with growing vegan populations will drive market expansion.
Key Players Shaping the Europe Vegan Supplement Market Market
- Glanbia Plc
- GreenVits
- Vanatari International GmbH
- Holland & Barrett
- Herbalife Nutrition
- MONK Nutrition Europe
- Vitamin Buddy Limited
- Deva Nutrition LLC
- Sylphar N V (Nutravita Limited)
Notable Milestones in Europe Vegan Supplement Market Sector
- 2021-Q3: Launch of a new line of vegan protein powders by a major player, significantly boosting market competition.
- 2022-Q4: A key player introduces new sustainable packaging for their vegan supplements.
- 2023-Q1: Merger between two smaller supplement companies leads to increased market share.
In-Depth Europe Vegan Supplement Market Market Outlook
The European vegan supplement market is poised for continued robust growth, driven by consistent increases in veganism adoption and evolving consumer preferences. Strategic investments in research and development, expansion into new markets, and the development of innovative products will be key factors in shaping the market's future. The market's potential is substantial, with opportunities for both established players and new entrants to capitalize on the growing demand for plant-based nutritional solutions.
Europe Vegan Supplement Market Segmentation
-
1. Product Type
- 1.1. Vitamins
- 1.2. Protein
- 1.3. Omega Supplements
- 1.4. Other Vegan Supplements
-
2. Distribution Channel
- 2.1. Specialty and Drug Stores
- 2.2. Supermarkets/Hypermarkets
- 2.3. Online Retail Stores
- 2.4. Other Distribution Channel
Europe Vegan Supplement Market Segmentation By Geography
- 1. Germany
- 2. United Kingdom
- 3. France
- 4. Spain
- 5. Italy
- 6. Rest of Europe
Europe Vegan Supplement Market Regional Market Share
Geographic Coverage of Europe Vegan Supplement Market
Europe Vegan Supplement Market REPORT HIGHLIGHTS
| Aspects | Details |
|---|---|
| Study Period | 2020-2034 |
| Base Year | 2025 |
| Estimated Year | 2026 |
| Forecast Period | 2026-2034 |
| Historical Period | 2020-2025 |
| Growth Rate | CAGR of 7% from 2020-2034 |
| Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Rising Health & Wellness Trends; Strategic Initiatives By Key Players
- 3.3. Market Restrains
- 3.3.1. Cost Considerations Coupled With Availability Of Alternatives
- 3.4. Market Trends
- 3.4.1. Increasing Preference for Vegan Vitamin Supplements
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Europe Vegan Supplement Market Analysis, Insights and Forecast, 2020-2032
- 5.1. Market Analysis, Insights and Forecast - by Product Type
- 5.1.1. Vitamins
- 5.1.2. Protein
- 5.1.3. Omega Supplements
- 5.1.4. Other Vegan Supplements
- 5.2. Market Analysis, Insights and Forecast - by Distribution Channel
- 5.2.1. Specialty and Drug Stores
- 5.2.2. Supermarkets/Hypermarkets
- 5.2.3. Online Retail Stores
- 5.2.4. Other Distribution Channel
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. Germany
- 5.3.2. United Kingdom
- 5.3.3. France
- 5.3.4. Spain
- 5.3.5. Italy
- 5.3.6. Rest of Europe
- 5.1. Market Analysis, Insights and Forecast - by Product Type
- 6. Germany Europe Vegan Supplement Market Analysis, Insights and Forecast, 2020-2032
- 6.1. Market Analysis, Insights and Forecast - by Product Type
- 6.1.1. Vitamins
- 6.1.2. Protein
- 6.1.3. Omega Supplements
- 6.1.4. Other Vegan Supplements
- 6.2. Market Analysis, Insights and Forecast - by Distribution Channel
- 6.2.1. Specialty and Drug Stores
- 6.2.2. Supermarkets/Hypermarkets
- 6.2.3. Online Retail Stores
- 6.2.4. Other Distribution Channel
- 6.1. Market Analysis, Insights and Forecast - by Product Type
- 7. United Kingdom Europe Vegan Supplement Market Analysis, Insights and Forecast, 2020-2032
- 7.1. Market Analysis, Insights and Forecast - by Product Type
- 7.1.1. Vitamins
- 7.1.2. Protein
- 7.1.3. Omega Supplements
- 7.1.4. Other Vegan Supplements
- 7.2. Market Analysis, Insights and Forecast - by Distribution Channel
- 7.2.1. Specialty and Drug Stores
- 7.2.2. Supermarkets/Hypermarkets
- 7.2.3. Online Retail Stores
- 7.2.4. Other Distribution Channel
- 7.1. Market Analysis, Insights and Forecast - by Product Type
- 8. France Europe Vegan Supplement Market Analysis, Insights and Forecast, 2020-2032
- 8.1. Market Analysis, Insights and Forecast - by Product Type
- 8.1.1. Vitamins
- 8.1.2. Protein
- 8.1.3. Omega Supplements
- 8.1.4. Other Vegan Supplements
- 8.2. Market Analysis, Insights and Forecast - by Distribution Channel
- 8.2.1. Specialty and Drug Stores
- 8.2.2. Supermarkets/Hypermarkets
- 8.2.3. Online Retail Stores
- 8.2.4. Other Distribution Channel
- 8.1. Market Analysis, Insights and Forecast - by Product Type
- 9. Spain Europe Vegan Supplement Market Analysis, Insights and Forecast, 2020-2032
- 9.1. Market Analysis, Insights and Forecast - by Product Type
- 9.1.1. Vitamins
- 9.1.2. Protein
- 9.1.3. Omega Supplements
- 9.1.4. Other Vegan Supplements
- 9.2. Market Analysis, Insights and Forecast - by Distribution Channel
- 9.2.1. Specialty and Drug Stores
- 9.2.2. Supermarkets/Hypermarkets
- 9.2.3. Online Retail Stores
- 9.2.4. Other Distribution Channel
- 9.1. Market Analysis, Insights and Forecast - by Product Type
- 10. Italy Europe Vegan Supplement Market Analysis, Insights and Forecast, 2020-2032
- 10.1. Market Analysis, Insights and Forecast - by Product Type
- 10.1.1. Vitamins
- 10.1.2. Protein
- 10.1.3. Omega Supplements
- 10.1.4. Other Vegan Supplements
- 10.2. Market Analysis, Insights and Forecast - by Distribution Channel
- 10.2.1. Specialty and Drug Stores
- 10.2.2. Supermarkets/Hypermarkets
- 10.2.3. Online Retail Stores
- 10.2.4. Other Distribution Channel
- 10.1. Market Analysis, Insights and Forecast - by Product Type
- 11. Rest of Europe Europe Vegan Supplement Market Analysis, Insights and Forecast, 2020-2032
- 11.1. Market Analysis, Insights and Forecast - by Product Type
- 11.1.1. Vitamins
- 11.1.2. Protein
- 11.1.3. Omega Supplements
- 11.1.4. Other Vegan Supplements
- 11.2. Market Analysis, Insights and Forecast - by Distribution Channel
- 11.2.1. Specialty and Drug Stores
- 11.2.2. Supermarkets/Hypermarkets
- 11.2.3. Online Retail Stores
- 11.2.4. Other Distribution Channel
- 11.1. Market Analysis, Insights and Forecast - by Product Type
- 12. Competitive Analysis
- 12.1. Market Share Analysis 2025
- 12.2. Company Profiles
- 12.2.1 Glanbia Plc
- 12.2.1.1. Overview
- 12.2.1.2. Products
- 12.2.1.3. SWOT Analysis
- 12.2.1.4. Recent Developments
- 12.2.1.5. Financials (Based on Availability)
- 12.2.2 GreenVits
- 12.2.2.1. Overview
- 12.2.2.2. Products
- 12.2.2.3. SWOT Analysis
- 12.2.2.4. Recent Developments
- 12.2.2.5. Financials (Based on Availability)
- 12.2.3 Vanatari International GmbH
- 12.2.3.1. Overview
- 12.2.3.2. Products
- 12.2.3.3. SWOT Analysis
- 12.2.3.4. Recent Developments
- 12.2.3.5. Financials (Based on Availability)
- 12.2.4 Holland & Barrett
- 12.2.4.1. Overview
- 12.2.4.2. Products
- 12.2.4.3. SWOT Analysis
- 12.2.4.4. Recent Developments
- 12.2.4.5. Financials (Based on Availability)
- 12.2.5 Herbalife Nutrition
- 12.2.5.1. Overview
- 12.2.5.2. Products
- 12.2.5.3. SWOT Analysis
- 12.2.5.4. Recent Developments
- 12.2.5.5. Financials (Based on Availability)
- 12.2.6 MONK Nutrition Europe
- 12.2.6.1. Overview
- 12.2.6.2. Products
- 12.2.6.3. SWOT Analysis
- 12.2.6.4. Recent Developments
- 12.2.6.5. Financials (Based on Availability)
- 12.2.7 Vitamin Buddy Limited
- 12.2.7.1. Overview
- 12.2.7.2. Products
- 12.2.7.3. SWOT Analysis
- 12.2.7.4. Recent Developments
- 12.2.7.5. Financials (Based on Availability)
- 12.2.8 Deva Nutrition LLC
- 12.2.8.1. Overview
- 12.2.8.2. Products
- 12.2.8.3. SWOT Analysis
- 12.2.8.4. Recent Developments
- 12.2.8.5. Financials (Based on Availability)
- 12.2.9 Sylphar N V (Nutravita Limited)
- 12.2.9.1. Overview
- 12.2.9.2. Products
- 12.2.9.3. SWOT Analysis
- 12.2.9.4. Recent Developments
- 12.2.9.5. Financials (Based on Availability)
- 12.2.1 Glanbia Plc
List of Figures
- Figure 1: Europe Vegan Supplement Market Revenue Breakdown (billion, %) by Product 2025 & 2033
- Figure 2: Europe Vegan Supplement Market Share (%) by Company 2025
List of Tables
- Table 1: Europe Vegan Supplement Market Revenue billion Forecast, by Product Type 2020 & 2033
- Table 2: Europe Vegan Supplement Market Volume K Tons Forecast, by Product Type 2020 & 2033
- Table 3: Europe Vegan Supplement Market Revenue billion Forecast, by Distribution Channel 2020 & 2033
- Table 4: Europe Vegan Supplement Market Volume K Tons Forecast, by Distribution Channel 2020 & 2033
- Table 5: Europe Vegan Supplement Market Revenue billion Forecast, by Region 2020 & 2033
- Table 6: Europe Vegan Supplement Market Volume K Tons Forecast, by Region 2020 & 2033
- Table 7: Europe Vegan Supplement Market Revenue billion Forecast, by Product Type 2020 & 2033
- Table 8: Europe Vegan Supplement Market Volume K Tons Forecast, by Product Type 2020 & 2033
- Table 9: Europe Vegan Supplement Market Revenue billion Forecast, by Distribution Channel 2020 & 2033
- Table 10: Europe Vegan Supplement Market Volume K Tons Forecast, by Distribution Channel 2020 & 2033
- Table 11: Europe Vegan Supplement Market Revenue billion Forecast, by Country 2020 & 2033
- Table 12: Europe Vegan Supplement Market Volume K Tons Forecast, by Country 2020 & 2033
- Table 13: Europe Vegan Supplement Market Revenue billion Forecast, by Product Type 2020 & 2033
- Table 14: Europe Vegan Supplement Market Volume K Tons Forecast, by Product Type 2020 & 2033
- Table 15: Europe Vegan Supplement Market Revenue billion Forecast, by Distribution Channel 2020 & 2033
- Table 16: Europe Vegan Supplement Market Volume K Tons Forecast, by Distribution Channel 2020 & 2033
- Table 17: Europe Vegan Supplement Market Revenue billion Forecast, by Country 2020 & 2033
- Table 18: Europe Vegan Supplement Market Volume K Tons Forecast, by Country 2020 & 2033
- Table 19: Europe Vegan Supplement Market Revenue billion Forecast, by Product Type 2020 & 2033
- Table 20: Europe Vegan Supplement Market Volume K Tons Forecast, by Product Type 2020 & 2033
- Table 21: Europe Vegan Supplement Market Revenue billion Forecast, by Distribution Channel 2020 & 2033
- Table 22: Europe Vegan Supplement Market Volume K Tons Forecast, by Distribution Channel 2020 & 2033
- Table 23: Europe Vegan Supplement Market Revenue billion Forecast, by Country 2020 & 2033
- Table 24: Europe Vegan Supplement Market Volume K Tons Forecast, by Country 2020 & 2033
- Table 25: Europe Vegan Supplement Market Revenue billion Forecast, by Product Type 2020 & 2033
- Table 26: Europe Vegan Supplement Market Volume K Tons Forecast, by Product Type 2020 & 2033
- Table 27: Europe Vegan Supplement Market Revenue billion Forecast, by Distribution Channel 2020 & 2033
- Table 28: Europe Vegan Supplement Market Volume K Tons Forecast, by Distribution Channel 2020 & 2033
- Table 29: Europe Vegan Supplement Market Revenue billion Forecast, by Country 2020 & 2033
- Table 30: Europe Vegan Supplement Market Volume K Tons Forecast, by Country 2020 & 2033
- Table 31: Europe Vegan Supplement Market Revenue billion Forecast, by Product Type 2020 & 2033
- Table 32: Europe Vegan Supplement Market Volume K Tons Forecast, by Product Type 2020 & 2033
- Table 33: Europe Vegan Supplement Market Revenue billion Forecast, by Distribution Channel 2020 & 2033
- Table 34: Europe Vegan Supplement Market Volume K Tons Forecast, by Distribution Channel 2020 & 2033
- Table 35: Europe Vegan Supplement Market Revenue billion Forecast, by Country 2020 & 2033
- Table 36: Europe Vegan Supplement Market Volume K Tons Forecast, by Country 2020 & 2033
- Table 37: Europe Vegan Supplement Market Revenue billion Forecast, by Product Type 2020 & 2033
- Table 38: Europe Vegan Supplement Market Volume K Tons Forecast, by Product Type 2020 & 2033
- Table 39: Europe Vegan Supplement Market Revenue billion Forecast, by Distribution Channel 2020 & 2033
- Table 40: Europe Vegan Supplement Market Volume K Tons Forecast, by Distribution Channel 2020 & 2033
- Table 41: Europe Vegan Supplement Market Revenue billion Forecast, by Country 2020 & 2033
- Table 42: Europe Vegan Supplement Market Volume K Tons Forecast, by Country 2020 & 2033
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Europe Vegan Supplement Market?
The projected CAGR is approximately 7%.
2. Which companies are prominent players in the Europe Vegan Supplement Market?
Key companies in the market include Glanbia Plc, GreenVits, Vanatari International GmbH, Holland & Barrett, Herbalife Nutrition, MONK Nutrition Europe, Vitamin Buddy Limited, Deva Nutrition LLC, Sylphar N V (Nutravita Limited).
3. What are the main segments of the Europe Vegan Supplement Market?
The market segments include Product Type, Distribution Channel.
4. Can you provide details about the market size?
The market size is estimated to be USD 45.75 billion as of 2022.
5. What are some drivers contributing to market growth?
Rising Health & Wellness Trends; Strategic Initiatives By Key Players.
6. What are the notable trends driving market growth?
Increasing Preference for Vegan Vitamin Supplements.
7. Are there any restraints impacting market growth?
Cost Considerations Coupled With Availability Of Alternatives.
8. Can you provide examples of recent developments in the market?
N/A
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in billion and volume, measured in K Tons.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Europe Vegan Supplement Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Europe Vegan Supplement Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Europe Vegan Supplement Market?
To stay informed about further developments, trends, and reports in the Europe Vegan Supplement Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database
Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)
Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations
Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence