Key Insights
The US trash bag market, valued at $2.87 billion in 2025, is projected to experience steady growth, driven by factors such as increasing household waste generation, rising environmental awareness leading to demand for eco-friendly options, and a growing focus on hygiene in both residential and commercial settings. The market's Compound Annual Growth Rate (CAGR) of 3.69% from 2025 to 2033 indicates a consistent expansion, with significant contributions from all end-user segments—residential, commercial, and industrial. The residential sector is expected to remain the largest contributor, fueled by increasing urbanization and changing consumer lifestyles. The commercial segment is also poised for significant growth driven by the increasing number of businesses and stricter waste management regulations. The industrial sector, while smaller in comparison, will benefit from growth in manufacturing and industrial activities. Key players like Hefty, Berry Global, and Novolex are leveraging their established brands and distribution networks to maintain market share, while smaller companies are focusing on innovation and niche markets to compete effectively. Regional variations exist, with the Northeast and West potentially showing higher growth rates due to higher population density and stricter environmental regulations. However, all regions are expected to contribute to the overall market expansion.
Continued market expansion hinges on several factors. The increasing adoption of biodegradable and compostable trash bags aligns with growing sustainability concerns, providing an avenue for market diversification. Furthermore, advancements in bag manufacturing technologies and the introduction of new materials with enhanced strength and durability are also likely to influence market trends. Conversely, fluctuations in raw material prices, particularly for plastics, and potential changes in waste management policies could pose challenges to market growth. The market will likely see increased competition among existing players and the emergence of new entrants, leading to further innovation and price adjustments in the coming years. Understanding these dynamics is crucial for effective strategy formulation within the US trash bag industry.

US Trash Bags Industry Market Report: 2019-2033
This comprehensive report provides an in-depth analysis of the US trash bags industry, encompassing market dynamics, growth trends, key players, and future outlook. The report covers the period from 2019 to 2033, with a focus on the base year 2025. Market values are presented in million units.
US Trash Bags Industry Market Dynamics & Structure
The US trash bags market is a moderately consolidated industry, with several major players and a significant number of smaller regional producers. Market concentration is driven by economies of scale in manufacturing and distribution. Technological innovation, particularly in biodegradable and compostable materials, is a key driver, shaping consumer preferences and influencing regulatory landscapes. Stringent environmental regulations, aimed at reducing plastic waste, are reshaping the industry, pushing manufacturers towards sustainable alternatives. Competition from reusable bags and alternative waste management solutions presents a challenge, while M&A activity remains moderate, with a focus on expanding product lines and geographical reach. The residential segment constitutes the largest end-user market, while the commercial and industrial segments offer growth opportunities.
Market Dynamics:
- Market Concentration: Moderately consolidated, with top 10 players holding xx% market share (2024).
- Technological Innovation: Focus on biodegradable materials, improved strength, and dispensing systems.
- Regulatory Framework: Increasingly stringent regulations on plastic waste management.
- Competitive Substitutes: Reusable bags, alternative waste disposal methods.
- End-User Demographics: Growing demand from residential, commercial, and industrial sectors.
- M&A Trends: Moderate activity, focused on expansion and diversification. Estimated xx deals between 2019-2024.
US Trash Bags Industry Growth Trends & Insights
The US trash bags market experienced steady growth during the historical period (2019-2024), driven primarily by the residential sector. The market size is estimated at xx million units in 2025. Adoption of eco-friendly alternatives is increasing, although penetration rates remain relatively low. Technological disruptions, like the introduction of Bagups (see Notable Milestones), are poised to accelerate growth by improving convenience and sustainability. Consumer behavior is shifting towards eco-conscious choices, creating demand for biodegradable and compostable trash bags. The market is projected to grow at a CAGR of xx% during the forecast period (2025-2033), reaching xx million units by 2033. Market penetration of biodegradable bags is expected to reach xx% by 2033.

Dominant Regions, Countries, or Segments in US Trash Bags Industry
The residential segment dominates the US trash bags market, accounting for xx% of total market value in 2025. This dominance stems from high household penetration and frequent replacement needs. Growth is driven by factors like increasing urbanization and household formation. The commercial and industrial sectors also exhibit significant growth potential, driven by rising commercial activity and increased focus on waste management in industrial settings.
Key Drivers:
- Residential: High household penetration, frequent replacements, rising urbanization.
- Commercial: Growing commercial activity, stringent waste management regulations.
- Industrial: Increased focus on waste management, specialized bag requirements.
US Trash Bags Industry Product Landscape
The US trash bags market offers a wide range of products, differing in size, material (plastic, biodegradable, compostable), thickness, and features (e.g., drawstring closures, easy-open design). Recent innovations include improved material formulations for enhanced strength and durability, as well as the introduction of smart dispensing systems, such as the Bagups system, which enhances convenience and reduces waste. Unique selling propositions often focus on sustainability, performance, and ease of use.
Key Drivers, Barriers & Challenges in US Trash Bags Industry
Key Drivers:
- Growing residential and commercial waste generation.
- Increasing adoption of eco-friendly alternatives.
- Technological advancements in biodegradable materials.
- Stringent environmental regulations.
Challenges & Restraints:
- Fluctuations in raw material prices.
- Competition from reusable bags and alternative waste management solutions.
- Potential supply chain disruptions.
- Environmental regulations and compliance costs.
Emerging Opportunities in US Trash Bags Industry
- Growing demand for biodegradable and compostable bags.
- Expansion into niche markets, such as specialized industrial applications.
- Development of innovative dispensing systems for enhanced convenience.
- Opportunities in e-commerce and direct-to-consumer sales channels.
Growth Accelerators in the US Trash Bags Industry Industry
The US trash bag market is poised for sustained growth driven by ongoing technological innovation in materials and packaging design, increasing consumer awareness of environmental issues, and the adoption of efficient waste management practices. Strategic partnerships and expansions into underserved markets are also likely to play a key role.
Key Players Shaping the US Trash Bags Industry Market
- AR-BEE Transparent Products Inc
- Neway Packaging Corporation
- Hefty (Reynolds Consumer Products LLC)
- Fast Bags Corp (BAGUPS)
- Riverside Paper Co
- International Plastics Inc
- Novolex
- Berry Global Inc
- Inteplast Group
- Universal Plastic Bag Co
Notable Milestones in US Trash Bags Industry Sector
- January 2024: Recircle Brands launched Bagups, a biodegradable trash bag dispensing system, signifying a shift toward sustainable waste management solutions.
In-Depth US Trash Bags Industry Market Outlook
The future of the US trash bags market looks bright, with continued growth driven by increasing environmental awareness, technological advancements, and evolving consumer preferences. Strategic opportunities exist in the development and marketing of sustainable and convenient solutions, particularly in the commercial and industrial sectors. The market is expected to witness significant expansion as more players enter the arena with innovative products and solutions.
US Trash Bags Industry Segmentation
-
1. End User
- 1.1. Residential
- 1.2. Commercial
- 1.3. Industrial
US Trash Bags Industry Segmentation By Geography
-
1. North America
- 1.1. United States
- 1.2. Canada
- 1.3. Mexico
-
2. South America
- 2.1. Brazil
- 2.2. Argentina
- 2.3. Rest of South America
-
3. Europe
- 3.1. United Kingdom
- 3.2. Germany
- 3.3. France
- 3.4. Italy
- 3.5. Spain
- 3.6. Russia
- 3.7. Benelux
- 3.8. Nordics
- 3.9. Rest of Europe
-
4. Middle East & Africa
- 4.1. Turkey
- 4.2. Israel
- 4.3. GCC
- 4.4. North Africa
- 4.5. South Africa
- 4.6. Rest of Middle East & Africa
-
5. Asia Pacific
- 5.1. China
- 5.2. India
- 5.3. Japan
- 5.4. South Korea
- 5.5. ASEAN
- 5.6. Oceania
- 5.7. Rest of Asia Pacific

US Trash Bags Industry REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 3.69% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Growing Demand for Compostable and Oxo-biodegradable Bags; Growing Awareness About Hygiene Among People
- 3.3. Market Restrains
- 3.3.1. Unforeseen Consequences of Reusing Plastic Packaging and Health Related Concerns
- 3.4. Market Trends
- 3.4.1. The Residential Sector Holds the Largest Market Share
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Global US Trash Bags Industry Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by End User
- 5.1.1. Residential
- 5.1.2. Commercial
- 5.1.3. Industrial
- 5.2. Market Analysis, Insights and Forecast - by Region
- 5.2.1. North America
- 5.2.2. South America
- 5.2.3. Europe
- 5.2.4. Middle East & Africa
- 5.2.5. Asia Pacific
- 5.1. Market Analysis, Insights and Forecast - by End User
- 6. North America US Trash Bags Industry Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by End User
- 6.1.1. Residential
- 6.1.2. Commercial
- 6.1.3. Industrial
- 6.1. Market Analysis, Insights and Forecast - by End User
- 7. South America US Trash Bags Industry Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by End User
- 7.1.1. Residential
- 7.1.2. Commercial
- 7.1.3. Industrial
- 7.1. Market Analysis, Insights and Forecast - by End User
- 8. Europe US Trash Bags Industry Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by End User
- 8.1.1. Residential
- 8.1.2. Commercial
- 8.1.3. Industrial
- 8.1. Market Analysis, Insights and Forecast - by End User
- 9. Middle East & Africa US Trash Bags Industry Analysis, Insights and Forecast, 2019-2031
- 9.1. Market Analysis, Insights and Forecast - by End User
- 9.1.1. Residential
- 9.1.2. Commercial
- 9.1.3. Industrial
- 9.1. Market Analysis, Insights and Forecast - by End User
- 10. Asia Pacific US Trash Bags Industry Analysis, Insights and Forecast, 2019-2031
- 10.1. Market Analysis, Insights and Forecast - by End User
- 10.1.1. Residential
- 10.1.2. Commercial
- 10.1.3. Industrial
- 10.1. Market Analysis, Insights and Forecast - by End User
- 11. Northeast US Trash Bags Industry Analysis, Insights and Forecast, 2019-2031
- 12. Southeast US Trash Bags Industry Analysis, Insights and Forecast, 2019-2031
- 13. Midwest US Trash Bags Industry Analysis, Insights and Forecast, 2019-2031
- 14. Southwest US Trash Bags Industry Analysis, Insights and Forecast, 2019-2031
- 15. West US Trash Bags Industry Analysis, Insights and Forecast, 2019-2031
- 16. Competitive Analysis
- 16.1. Global Market Share Analysis 2024
- 16.2. Company Profiles
- 16.2.1 AR-BEE Transparent Products Inc
- 16.2.1.1. Overview
- 16.2.1.2. Products
- 16.2.1.3. SWOT Analysis
- 16.2.1.4. Recent Developments
- 16.2.1.5. Financials (Based on Availability)
- 16.2.2 Neway Packaging Corporation
- 16.2.2.1. Overview
- 16.2.2.2. Products
- 16.2.2.3. SWOT Analysis
- 16.2.2.4. Recent Developments
- 16.2.2.5. Financials (Based on Availability)
- 16.2.3 Hefty (Reynolds Consumer Products LLC)
- 16.2.3.1. Overview
- 16.2.3.2. Products
- 16.2.3.3. SWOT Analysis
- 16.2.3.4. Recent Developments
- 16.2.3.5. Financials (Based on Availability)
- 16.2.4 Fast Bags Corp (BAGUPS)
- 16.2.4.1. Overview
- 16.2.4.2. Products
- 16.2.4.3. SWOT Analysis
- 16.2.4.4. Recent Developments
- 16.2.4.5. Financials (Based on Availability)
- 16.2.5 Riverside Paper Co
- 16.2.5.1. Overview
- 16.2.5.2. Products
- 16.2.5.3. SWOT Analysis
- 16.2.5.4. Recent Developments
- 16.2.5.5. Financials (Based on Availability)
- 16.2.6 International Plastics Inc
- 16.2.6.1. Overview
- 16.2.6.2. Products
- 16.2.6.3. SWOT Analysis
- 16.2.6.4. Recent Developments
- 16.2.6.5. Financials (Based on Availability)
- 16.2.7 Novolex
- 16.2.7.1. Overview
- 16.2.7.2. Products
- 16.2.7.3. SWOT Analysis
- 16.2.7.4. Recent Developments
- 16.2.7.5. Financials (Based on Availability)
- 16.2.8 Berry Global Inc
- 16.2.8.1. Overview
- 16.2.8.2. Products
- 16.2.8.3. SWOT Analysis
- 16.2.8.4. Recent Developments
- 16.2.8.5. Financials (Based on Availability)
- 16.2.9 Inteplast Group
- 16.2.9.1. Overview
- 16.2.9.2. Products
- 16.2.9.3. SWOT Analysis
- 16.2.9.4. Recent Developments
- 16.2.9.5. Financials (Based on Availability)
- 16.2.10 Universal Plastic Bag Co
- 16.2.10.1. Overview
- 16.2.10.2. Products
- 16.2.10.3. SWOT Analysis
- 16.2.10.4. Recent Developments
- 16.2.10.5. Financials (Based on Availability)
- 16.2.1 AR-BEE Transparent Products Inc
List of Figures
- Figure 1: Global US Trash Bags Industry Revenue Breakdown (Million, %) by Region 2024 & 2032
- Figure 2: United states US Trash Bags Industry Revenue (Million), by Country 2024 & 2032
- Figure 3: United states US Trash Bags Industry Revenue Share (%), by Country 2024 & 2032
- Figure 4: North America US Trash Bags Industry Revenue (Million), by End User 2024 & 2032
- Figure 5: North America US Trash Bags Industry Revenue Share (%), by End User 2024 & 2032
- Figure 6: North America US Trash Bags Industry Revenue (Million), by Country 2024 & 2032
- Figure 7: North America US Trash Bags Industry Revenue Share (%), by Country 2024 & 2032
- Figure 8: South America US Trash Bags Industry Revenue (Million), by End User 2024 & 2032
- Figure 9: South America US Trash Bags Industry Revenue Share (%), by End User 2024 & 2032
- Figure 10: South America US Trash Bags Industry Revenue (Million), by Country 2024 & 2032
- Figure 11: South America US Trash Bags Industry Revenue Share (%), by Country 2024 & 2032
- Figure 12: Europe US Trash Bags Industry Revenue (Million), by End User 2024 & 2032
- Figure 13: Europe US Trash Bags Industry Revenue Share (%), by End User 2024 & 2032
- Figure 14: Europe US Trash Bags Industry Revenue (Million), by Country 2024 & 2032
- Figure 15: Europe US Trash Bags Industry Revenue Share (%), by Country 2024 & 2032
- Figure 16: Middle East & Africa US Trash Bags Industry Revenue (Million), by End User 2024 & 2032
- Figure 17: Middle East & Africa US Trash Bags Industry Revenue Share (%), by End User 2024 & 2032
- Figure 18: Middle East & Africa US Trash Bags Industry Revenue (Million), by Country 2024 & 2032
- Figure 19: Middle East & Africa US Trash Bags Industry Revenue Share (%), by Country 2024 & 2032
- Figure 20: Asia Pacific US Trash Bags Industry Revenue (Million), by End User 2024 & 2032
- Figure 21: Asia Pacific US Trash Bags Industry Revenue Share (%), by End User 2024 & 2032
- Figure 22: Asia Pacific US Trash Bags Industry Revenue (Million), by Country 2024 & 2032
- Figure 23: Asia Pacific US Trash Bags Industry Revenue Share (%), by Country 2024 & 2032
List of Tables
- Table 1: Global US Trash Bags Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 2: Global US Trash Bags Industry Revenue Million Forecast, by End User 2019 & 2032
- Table 3: Global US Trash Bags Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 4: Global US Trash Bags Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 5: Northeast US Trash Bags Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 6: Southeast US Trash Bags Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 7: Midwest US Trash Bags Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 8: Southwest US Trash Bags Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: West US Trash Bags Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: Global US Trash Bags Industry Revenue Million Forecast, by End User 2019 & 2032
- Table 11: Global US Trash Bags Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 12: United States US Trash Bags Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 13: Canada US Trash Bags Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 14: Mexico US Trash Bags Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 15: Global US Trash Bags Industry Revenue Million Forecast, by End User 2019 & 2032
- Table 16: Global US Trash Bags Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 17: Brazil US Trash Bags Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 18: Argentina US Trash Bags Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 19: Rest of South America US Trash Bags Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 20: Global US Trash Bags Industry Revenue Million Forecast, by End User 2019 & 2032
- Table 21: Global US Trash Bags Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 22: United Kingdom US Trash Bags Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 23: Germany US Trash Bags Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 24: France US Trash Bags Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 25: Italy US Trash Bags Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 26: Spain US Trash Bags Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 27: Russia US Trash Bags Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 28: Benelux US Trash Bags Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 29: Nordics US Trash Bags Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 30: Rest of Europe US Trash Bags Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 31: Global US Trash Bags Industry Revenue Million Forecast, by End User 2019 & 2032
- Table 32: Global US Trash Bags Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 33: Turkey US Trash Bags Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 34: Israel US Trash Bags Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 35: GCC US Trash Bags Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 36: North Africa US Trash Bags Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 37: South Africa US Trash Bags Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 38: Rest of Middle East & Africa US Trash Bags Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 39: Global US Trash Bags Industry Revenue Million Forecast, by End User 2019 & 2032
- Table 40: Global US Trash Bags Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 41: China US Trash Bags Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 42: India US Trash Bags Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 43: Japan US Trash Bags Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 44: South Korea US Trash Bags Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 45: ASEAN US Trash Bags Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 46: Oceania US Trash Bags Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 47: Rest of Asia Pacific US Trash Bags Industry Revenue (Million) Forecast, by Application 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the US Trash Bags Industry?
The projected CAGR is approximately 3.69%.
2. Which companies are prominent players in the US Trash Bags Industry?
Key companies in the market include AR-BEE Transparent Products Inc, Neway Packaging Corporation, Hefty (Reynolds Consumer Products LLC), Fast Bags Corp (BAGUPS), Riverside Paper Co, International Plastics Inc, Novolex, Berry Global Inc, Inteplast Group, Universal Plastic Bag Co.
3. What are the main segments of the US Trash Bags Industry?
The market segments include End User.
4. Can you provide details about the market size?
The market size is estimated to be USD 2.87 Million as of 2022.
5. What are some drivers contributing to market growth?
Growing Demand for Compostable and Oxo-biodegradable Bags; Growing Awareness About Hygiene Among People.
6. What are the notable trends driving market growth?
The Residential Sector Holds the Largest Market Share.
7. Are there any restraints impacting market growth?
Unforeseen Consequences of Reusing Plastic Packaging and Health Related Concerns.
8. Can you provide examples of recent developments in the market?
January 2024: Recircle Brands, a visionary company in the eco-friendly products sector, announced the launch of Bagups, a groundbreaking trash bag dispensing system. Its unique design ensures that a new bag is always ready for use, eliminating the inconvenience of traditional trash bag replacement. The product's environmental impact is significantly reduced by using biodegradable materials, minimizing plastic waste, and reducing the overall carbon footprint.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "US Trash Bags Industry," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the US Trash Bags Industry report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the US Trash Bags Industry?
To stay informed about further developments, trends, and reports in the US Trash Bags Industry, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence